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TITLE: Policy – Marketing and Institutional Development
Policy Number / 0091
Effective Date
Revision Date
Approved by / 16/06/2008
1.GENERAL DEFINITIONS

1.1.the College – WaterbergFETCollege

1.2.AIMS AND OBJECTIVES

-The marketing policy aims to emphasize communication and unity of purpose.

-It assists the college to set a clear course for marketing and strategy and lays foundation for continual improvement.

-It assists the college to breakdown barriers between itself and stakeholders.

-To ensure that the college staff understand and implement our vision and mission.

-To market the college

2.MARKETING MANDATE

-Research into the labour market to ensure development of partnerships in order to promote quality in programme offering and economic responsiveness.

-To provide effective and efficient marketing for the college by establishing information needs through internal and external consultation of stakeholders and the process of organising and directing all college activities which relate to determining the market demand and converting the students to choose Waterberg FET College as their College of Choice.

-Develop the college’s annual report

3.MARKETING OBJECTIVES

-To consolidate information from research already done on the Labour Market needs

-To ensure the creation of a platform to disseminate information about the College

-To strengthen corporate branding

-To builda positive image of the College

-To influence that the curriculum offer and modes of delivery are determined primarily by the requirements of those it seeks to serve

-To identify and target appropriately, specific market segments

-To undertake effective promotional activities

-To help the College achieve its recruitment targets

-TO maintain high quality customer care.

-To ensure ownership of the college programmes, events by staff and stakeholders.

-To ensure that programmes are offered from a customer and labour market’s viewpoint

  1. CORPORATE BRANDING (IDENTITY)

4.1.Trading Name: WaterbergFETCollege

4.2.College Sites:

  • Central Office (36 Hooge street, Mokopane)
  • Business Studies Centre (c/o Leseding- and Technical street, Mahwelereng)
  • IT and Computer Science Centre (Rufus Seakamela Street, MokopaneMultiPurpuseCentreBuilding, Mahwelereng)
  • Engineering and Skills Training Centre (Zone A, next to GovernmentBuilding, Lebowakgomo)
  • Hospitality and Tourism Centre, Mokopane (under construction)
  • Rooywal Farm (Sterkrivier)

4.3.Vision:

The leader in the provision of quality learning and marketable skills

4.4.Mission:

  • To ensure quality Human Resource development through sound policies
  • To provide adequate, relevant and appropriate infrastructure
  • To provide quality and effective management
  • To ensure accessibility and affordability of programs
  • To provide programs that meets the needs of the place of work
  • To ensure sustainable partnerships

4.5.Values:

  • Honesty
  • Integrity
  • Excellence
  • Accountability
  • Ownership
  • Unity
  • Diversity
  • Respect

WaterbergFETCollege lives the slogan ‘Together ensuring success. We recognise that our success requires:

Honest dealings

Excellent services

Upholding integrity to build confidence

Being accountable for own actions

Accepting ownership of one’s actions

Unity in our work

Recognition of richness in diversity

Respect for differences of opinions

4.6.Logo of the WaterbergFETCollege:

The WaterbergFETCollege logo was launched in June 2006 after a competition was organised in searched of the new logo in 2005.

4.6.1.Meaning of the logo:

4.6.2.Colour Scheme of the logo:

4.6.3.Meaning of the colours:

4.6.4.Fonts used in the logo:

4.6.5.Usage of logo:

The College logo is to be used on all college documentation.

Guidelines for the usage of the logo:

  • The logo may not be produced on any documentation or promotional material without the approval of the Marketing Department.
  • The colours of the logo must be produced as per colour scheme. (see 4.6.2).
  • The logo may not be pulled out of proportion if re-produced. For example: the sun is round and not an oval.
  • The logo of the College must be used with the ISO 9001:2000 logo on all corporate documentation as set out by ISO guidelines.

4.6.6.ISO 9001:2000 logo:

4.6.7.College motto:

The motto of the WaterbergFETCollege is: Together ensuring success.

4.7 Marketing Material:

It is the responsibility of the Marketing Department to produce all marketing related material for the college.

The Marketing Department should at all times display at meetings, college annual events e.g graduation ceremony, marketing paraphernalia to foster college’s goodwill.

4.8 Marketing Plans,Strategy and Implementation:

The Marketing Department in consultation with core programmes will be responsible to develop marketing plans, strategy and implementation thereof.

4.9 Events Management

All college events will include the participation of

the MarketingDepartment.

4.10 Processes

The Department will own and manage all marketing and

customer related services.

The design and layout of all college corporate will be the responsible of the Marketing Department. The contents thereof is the responsibility of the respective department.

4.11 Research

Marketing research reports should be produced and circulated to relevant stakeholders within the college.

4.12 Evaluation

The Marketing Department has to evaluate all programs half yearly to ensure that there is return on investment.

Measuring tool has to be available at the beginning of every financial year.