Time: Mondaystuesdays: 4:30-6:30Pm

SYLLABUS

BMKT9703: Integrated E-Marketing

(Fall, 2009)

Time: MondaysTuesdays: 4:30-6:30pm

Instructor: Zongqing Zhou, Ph.D.

Office Phone: 716-286-8271 // Email:

My website:

Course Objectives:

The growth of Internet can only be described as breathtaking, if not revolutionary. The Internet brings about an exciting new means of communication that promises to change the way we live, entertain, shop and do business in the years to come. The purpose of this course is to introduce students to this medium of marketing communication and to examine how tourism businesses are using this medium as a means of marketing communication. Special attention will also be paid to the role of the Internet in the global economy. Specifically, after taking this course, the students will learn

1)Why Internet Marketing is a great tool for tourism businesses

2)How Internet Marketing is applied by tourism businesses

3)The Principles of Marketing Online

4)The impact of the Internet on hospitality and tourism industry

5)How to design and use Website for marketing

6)How to optimize your website

7)How is technology changing the way we market in the Internet

8) The trends and future of Internet Marketing

Required Text:

Zhou, Zongqing. (2004). E-commerce and Information Technology in Hospitality and Tourism Delmar Publishers. ISBN: 0-7668-4140-5

Other Materials: Handouts

Exams: One TestplusFinal

Grading: 1 test---25%; Final---35%; Class Attendance--10%

Class project paper: 20%; presentation---10%

Group term project (two people in a group) and presentation:

What to do: Design a website for a real or imaginary company. Write a report on how you design the website, using the list of questions for designing website in the required textbook (chapters 4 and 6). You have to use APA writing and reference style. Check out this website:

Class Policies and General Administrative Practices

1. Attendance: as you might have noticed that I count your attendance as part of your grade. It is important to note here that your attendance includes participation in class discussions, which means that you are expected to do the readings before each class. If you don't read prior to the class discussion, you risk losing a significant amount of course credit because you are unprepared to participate in class discussions. Missing classes more than three times will result in the loss of your entire attendance grade and adversely affect your total class grade. You are required to inform your instructor, prior to the class meeting, if you cannot attend class. If you need to be absent on a test or exam day, you will take a test or exam prior to the day on which you will be absent. You need to take the initiative to arrange for a time convenient for all involved. . Please remember: A lack of planning on your part does not constitute an emergency on the part of your instructor.
2. Extra credit: Extra credit assignments are not available.
3. Papers and Presentations: It is important that you are responsible for proper spelling and neatness. You are expected to demonstrate in an all of your assignments and presentations a high degree of accuracy and professionalism.
4. Due Date: Unless written permission is received in advance of the due date, all assignments have to be turned in on the day they are due. Assignments must be submitted on the day they are due and at the hour for which they are assigned. Should classes be cancelled by the institution due to weather or any other occurrence, assignments, exams, etc. are due at the next class meeting. When classes are canceled by your instructor due to professional obligations, you will be informed in advance and a special task will be assigned.
5. Tests and Exam Policy: contents of the tests are non-redundant and non-repetitive, which means that chapters that are covered in the previous will not be included in the later tests.However, the final exam will include all materials except the chapters covered in the first two tests. It is important to note that contents of the tests and the exam will include materials from the textbook and from handouts as well as from whatever is covered by the instructor in the class. Taking notes in the class is very important and is greatly encouraged.

Academic Honesty

Please review the Academic Honesty statement in the catalogue and be familiar with the definitions of Cheating and Plagiarism as well as procedures related to a violation of the academic honesty code of ethics.

Academic Honesty

The integrity of an academic community necessitates the full and correct citation of ideas, methodologies, and research findings. In addition, each student can promote academic honesty by protecting his or her work from inappropriate use. Academic honesty is essential to ensure the validity of the grading system and to maintain a high standard of academic excellence. The principal violations of academic honesty are cheating and plagiarism.

Cheating

includes the unauthorized use of certain materials, information, or devices in writing examinations, or in preparing papers or other assignments. Any student who aids another student in such dishonesty is also guilty of cheating. Other possible forms of cheating include submitting the same work in more than one class without permission.

Plagiarism is the presentation of ideas, words, and opinions of someone else as one’s own work. Paraphrased material, even if rendered in the student’s own words, must be attributed to the originator of the thought.

Class Schedule

1. Will sign up teams
2. schedule presentation sequence;
3. Sign up Yahoo Messenger
4. Blackboard practice chat

1. test

1. Lecture notes and handouts

1. Your project plan due today!!
2. Lecture notes and handouts

1. Zhou, Chap. 4

1. Zhou, Chap. 6 and handouts

1. Zhou, Chap. 6, page 103-108
2. Handouts

1. Lecture notes and Handouts

1. Zhou, Chap. 6 and handouts

1. Zhou, Chap. 9

1. Chap. 10

1