Those Weekend Golf Guys Media Kit

Those Weekend Golf Guys – Media Kit

Those Weekend Golf Guys are filling a huge, underserved portion of the Sports and Recreation Market: the folks who know they’ll never be the next Arnie Palmer, Cristie Kerr or Seve Ballesteros…but who don’t let that fact stop them.

They play just because they love to play. They don’t dream of riches or greatness or immortality…they simply aspire to be a little bit better today than they were yesterday. And if they’re not? Well what the hell; they’ll still be out there tomorrow.

These are the weekend hackers, the duffers, the Dawn Patrol. They are the unsung heroes, America’s noble turf warriors, the men and women who aren’t afraid to dress in pastel cardigans and burberry ball caps. The fearless, the irrepressible, the defiant and the indomitable. Every shot is a learning experience and every round is a story to be told. The course is a friendly battlefield where beer is consumed, bets are placed and legends are made. The world of Recreational Golfing is an epic adventure, a place of derring-do, cunning, strategy, skill, determination, humor and, above all, the sobering acceptance that we are all but mortals playing a game apparently designed by and for gods.

Those Weekend Golf Guys are in a formidable position to take advantage of a national passion, a passion that is in fact more compelling than watching or following professional golf because it’s something our listeners can actually experience and have an authentic relationship with. Our audience talks about us, shares us and is fiercely loyal to us because we offer the recreational golfer something of value.

We enjoy a fiercely loyal audience, an above average affluent audience, an audience that can connect with Those Weekend Golf Guyseasily either On-Air (with over 80 broadcast radio outlets carrying our program each week), On-Line (we’re available as a podcast on Spreakr, Stitcher, Libsyn and Mixlr) or On-Demand (each program is archived and available for download on our own website, thoseweekendgolfguys.com).

If you have something of value to offer our audience please contact us to discuss the various sponsorship opportunities available with Those Weekend Golf Guys.

Who Are Those Weekend Golf Guys?

Our Guests Make Each Week Interesting, Informative and Entertaining

Our Guest List to date has included Golf Pro’s, Entrepreneurs, Authors and Personalities Like:

Bobby Nichols, Legendary Louisville Golf Pro, 1964 PGA Champion

Jason Duffner, 2013 PGA Champion

Jeff King, PGA Caddy and owner King Made Jerky

John O’Hurley, Author and Humorist

Mike Scaperotti, Inventor Lag Rag

Oliver Horowitz, An American Caddy at St. Andrews

Pam Swensen, CEO Executive Women’s Golf Association

Ric Monroe, CEO/Founder Radius Roll Putters

Rob Zimmerman, Inventor 3Up Golf Ball

Ron Garl, Golf Course Architect

Steve Coulton, Designer Oncore Hollow Core Golf Ball

Steven Squillante, Inventor Teecil

Bobby Clampett, PGA Pro

Ann Liguori, CBS Radio Golf Commentator

Terry Anton, Founder and CEO of SNAG Golf

45 interviews from the 2014 PGA Merchandise Show. Listen here:

And many others

To listen to many of our Archived Past Shows please visit

Those Weekend Golf Guys began in 2009 as a 30 minute local program designed to promote golf in Louisville, Kentucky. We grew, we evolved, we listened to our audience and created a program the “average golfer” really enjoys. Unlike most Golf Talk Radio Shows, Those Weekend Golf Guys concentrate entirely on the average golfer, showing them how Golf can be more fun: whether that be new techniques, new equipment, or new places to play. From our beginnings in 2009 we have grown to 3 hours of weekly broadcast content heard On-Air in over 80 markets nationally; On Line at Podcast Sites like Spreakr, Stitcher, Libsyn and Mixlr; On Demand at our own show archive site. Our show is Fun, Humorous and, above all, Entertaining and has attracted an audience approaching 200,0001 listeners weekly!

Who Listens To Those Weekend Golf Guys?

At last count (2013) there were 29.5 million golfers in the U.S. with an additional 3.1 million seriously interested in taking up the game. Last year this group spent $76 Billion2just on golf. Golfers comprise the most affluent group of any sports enthusiasts and are consumers of the good life. Golfers, as a group, spend freely on not only golf specific products but also other products like travel, real estate, financial products, fine wines, luxury automobiles and more. The average household income of our audience is $95,000/year. Over 70% have a college degree. Executive level professionals comprise 62% of our audience while 38% own their own business.

More Audience Statistics:

Average household income of a golfer: $95,000

Percent of golfers who have a net worth over $100,000: 79 %

Percent who own securities: 83 %

Percent who have life insurance: 86 %

Percent who own a credit or debit card: 98 %

Percent who own a home: 68 %

Vehicle Spending

Spent $30,000+ on last vehicle: 56 %

Spent $40,000+ on last vehicle: 28 %

Percent who own or lease 3+ vehicles: 32 %

Dining Out

Percent who dine out once a week or more: 73 %

Percent who spend $3,000 or more annually dining out: 32 %

1. Audience estimates compiled by our syndicator, Airtime America
2. Statistics compiled by National Golf Foundation and Golf20/20

Those Weekend Golf Guys – Contact BiggsTabler, Director of Sales at 502-807-0114

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