This Application Pack Contains 2 Sections

IN CONFIDENCE – MARKETING ASSISTANTOffice Use Only

MARKETING ASSISTANT

APPOINTMENT INFORMATION

This Application Pack contains 2 sections.

SECTION 1Job description, terms and conditions, person specification and application guidelines (To be retained)

SECTION 2Application form and equal opportunities form (To be submitted)

The closing date for applications is Sunday 27th August 2017 at 5pm. Late applications will not be considered.

IN CONFIDENCE – MARKETING ASSISTANTOffice Use Only

SECTION 1

Background

The Lyric Theatre is Northern Ireland’s only full-time producing theatre.

Established in 1951, the Theatre was born when Mary and Pearse O’Malley transformed the back rooms of their house in Derryvolgie Avenue into a drama space. In the 1960s the scale of work expanded considerably and the Lyric Players became a non-profit making organisation with the aim of building a new theatre. In 1968, a new Lyric Theatre opened on Ridgeway Street on the banks of the River Lagan.

Over the next 50 years the Lyric established itself as Northern Ireland’s leading producing theatre, premiering the works of playwrights such as Stewart Parker, Martin Lynch, Marie Jones and Christina Reid. Their works were often performed by some of Northern Ireland’s finest performers, including Adrian Dunbar, Dan Gordon, Conleth Hill, Ciaran Hinds, Stella McCusker, Frances Tomelty and the Theatre’s patron, Liam Neeson.

In 1998 the Board of the Theatre took the decision to redevelop the then dilapidated building which struggled to provide adequate facilities for the more modern productions. After many years of lobbying, substantial grants were approved by the Department of Culture, Arts and Leisure, The Arts Council of Northern Ireland and Belfast City Council and a major fundraising campaign was launched.

The new £18.1m state-of-the-art theatre opened its door on 1st May 2011 to critical acclaim, both for the architecture of the theatre itself and for the quality of the productions on the stage. Within its first three years of opening it collected 16 awards for the theatre and its work.

The new theatre includes the 390 seat Northern Bank Stage, the 124 seat flexible Naughton Studio and a modern rehearsal room; all enhanced with attractive hospitality spaces. Behind the scenes there are state-of-the-art dressing rooms, stage technical facilities and spacious office accommodation.

Each year we produce between 9/10 full-scale productions, 2 of which run concurrently at Christmas. We also receive visiting work from touring companies, most of which plays in the Naughton Studio. In 2016/17 we staged 491 performances of 82 different productions across 2 stages. 63% of performances were of our own work. We co-produced work with the Young Vic, Prime Cut and Cahoots NI and staged an all-island tour of Educating Rita.

For more information on the Lyric Theatre visit

PURPOSE OF THE ROLE

We are now seeking to appoint a Marketing Assistant to the organisation.

This is a role that offers a unique opportunity to join a proactive team involved in marketing Northern Ireland’s only producing theatre.

You will support the marketing team in the implementation of the organisation’s marketing, communications and audience development strategies as well as contributing to the development and delivery of the overall organisational strategy.

1.TERMS AND CONDITIONS

1.1JOB TITLE

The title of this post is Marketing Assistant.

1.2LOCATION

The post is based at the Lyric Theatre, Ridgeway Street, Belfast.

1.3PAY SCALE

This role attracts a salary of £17, 495 per annum.

1.4CONTRACT

The appointment is full-time for 37.5 hours per week.

1.5PROBATIONARY PERIOD

The appointment will commence with a probation period of 6 months which may be terminated at a month’s notice by either side during the period. During this time the organisation reserve the right to dismiss the employee for unsatisfactory performance without recourse to the disciplinary procedure.

1.6ANNUAL LEAVE

20 working days per annum and 11 statutory holidays.

1.7WORKING HOURS

Working hours are 37.5 per week (excluding breaks), normally worked between 9.30am to 5.30pm. A large degree of flexibility is necessary and there will be occasions when the post holder will be required to work in excess of these hours to meet the needs of the business. No additional payment will be made for such hours. Due to the nature of the business the post holder will also be required to work occasional evenings and weekends.

Due to the 24-hour nature of social media, the post holder will also be expected to monitor Twitter and Facebook during evenings and weekends, and respond to enquiries as they come in.

1.8DISCLOSURE

1. If you are successful after shortlisting, depending on whether you will be working with children and/or vulnerable adults, you will be required to undergo an ACCESS NI check.
2. If you are required to undergo an Access NI check, a copy of their Code of Practice will be made available to you.
3. You will also be required to disclose any unspent criminal convictions as defined by The Safeguarding Vulnerable Groups NI Order 2007 & The Rehabilitation of Offenders (NI) Order 1978. The Lyric theatre has a policy on the Recruitment of Ex-Offenders which can also be made available to you.
4. Disclosure of a criminal record will not necessarily be a bar to obtaining the position within the Lyric theatre. You will, however, be asked to disclose if there is any reason why you cannot work in regulated activity with children or vulnerable adults.

1.9CLOSING DATE

The closing date for receipt of completed applications isSunday 27th August 2017 at 5pm. The completed Application Form and Recruitment Monitoring form should be returned by email to or in an envelope marked CONFIDENTIAL and must be addressed to:

The Monitoring Officer

Lyric Theatre

55 Ridgeway Street

BELFAST

BT9 5FB

Failure to complete and return the Application Form in accordance with the Guidance Notes contained on the reverse of the first page of the Application Form will result in your application being disqualified. Canvassing will disqualify. Late applications will not be considered.

Copies of this job application pack are available to download from

and also on request from the Administration Assistant, Lyric Theatre, 55 Ridgeway Street, Belfast BT9 5FB and by email from

1.9SHORTLISTING

Only those applicants who appear, from the information provided, to be the most suitable in terms of the selection criteria may be called for interview. It is the applicant’s responsibility to demonstrate clearly on their application form, how they satisfy the published selection criteria. It is essential that applicants provide evidence of how they meet the selection criteria, giving examples and specifying exact dates as appropriate. It is not sufficient to simply list the various posts that you have held. The selection panel cannot make assumptions as to your skills, knowledge and experience from the title of previous posts held.

All applications for employment are considered strictly on the basis of merit.

2.GUIDANCE NOTES

Please read carefully

Completing the Form

1. You must complete all sections of the Application Form. Only pages 3 onwards of the Application Form will be made available to the selection panel.
2. Please complete the form clearly and legibly, preferably in CAPITAL LETTERS or typescript.
3. The personnel requirements for this post are set out in this Form. You must address all the requirements listed and demonstrate clearly how you meet each one.
4. Do not exceed the space provided. We will not consider any attachments, CVs or other supplementary material.

Returning the Form

1. The Application Form must be signed and dated
2. The Application Form must be returned addressed to ‘The Monitoring Officer’
3. Your completed Application Form must arrive by the stated closing date. Late applications will not be accepted.
4. Information in support of your application will not be accepted after the closing date for receipt of applications.
5. If you wish to submit your application via email, please return to

General

1. Canvassing will disqualify.
2. A candidate found to have given false information or wilfully to have suppressed any material fact will be liable to either disqualification or, if appointed, dismissal.

Equal Opportunities Monitoring

1. To demonstrate the Lyric Theatre’s commitment to equality of opportunity in employment we must monitor the community background of our employees and job applicants as required by the Fair Employment (Northern Ireland) Act 1989. Please complete and return the Monitoring Form attached. The Form will be detached on receipt and will not be seen by the short-listing panel.

IN CONFIDENCE – MARKETING ASSISTANTOffice Use Only

3.MARKETING ASSISTANT

1.JOB DESCRIPTION

1.1REPORTING TO

Marketing Manager

1.2Main Duties and Responsibilities

Digital communications

• Contribute to, and implement, the theatre’s digital marketing strategy; making regular updates about the Lyric’s activities and productions through e-marketing and social media platforms including Facebook, Twitter and Instagram.
• Assist in managing the content of the theatre’s website, making basic updates, and ensuring all information is correct.
• Provide fact-checking, copy-editing, and formatting assistance during the creation of social media content, mailers, website content, and other promotional materials
• Research social media market trends and other relevant information that helps managers develop marketing plans.
• To manage listings and ensure they are sent out to relevant parties in a timely fashion

Sales and Marketing

• Contribute to the development of, and implement, sales and marketing campaigns for Lyric Theatre Productions, Café / Bar, Conferencing and Creative Learning Activities
• Help implement promotions required to incentivise sales for certain performances.
• Provide support to Visiting Productions including What’s On listing on website, social media activity, display of promotional material in the venue and promotions to drive sales.
• Analyses audience data, and other market research to look for patterns and trends
• Support and develop dynamic and innovative event related marketing campaigns for the Theatre, its productions and events and all other related activities;

Design and print

• Ensure current print materials are neatly presented in the Lyric Front of House areas.
• Assist in planning and producing marketing materials by working closely with printers, and other involved parties
• Ensure consistent branding of Lyric Theatre productions and activities;

Administration

• Administrative tasks such as general correspondence maintaining archive material and maintaining the department’s filing systems
• Manage a clean and effective database for the distribution purposes
• Produce reports on all activities as agreed in conjunction with the Marketing Manager and and monitor the progress of all campaigns and new initiatives
• Create show briefs to help communicate key messages to box office, to enable them to successfully sell shows at the Lyric
• Other relevant duties as may be required from time to time and that fall within the general scope of the post

This list is for guidance only and is not exhaustive. The post holder will also be required to carry out other reasonable duties as required by the Marketing Manager.

2.PERSON SPECIFICATION

Assessed by
2.1ESSENTIAL / Application Form / Assessment / Interview
A minimum of 1 year’s experiencein a Marketing & communications environment / X
Related* degree-level qualification or 3 years’ relevant experience
*marketing, communications, public relations / X
Experience of digital marketing including the management of social media and websites / X
Experience of and the ability to demonstrate excellent copywriting, presentational and communication skills / X
Excellent IT skills / X
Experience of working with the media / X
Creative flair and a good visual sense / X
Organisational skills and attention to detail / X
The ability to work as part of a team / X
Passion for great brands and great design / X

2.2DESIRABLE

Experience of Photoshop, Canva and Wordpress / X
Experience of working in the arts industry / X
SECTION 2

Personal Details

Surname Forename(s)

Title

Home Address:

Post Code

Home Tel No Mobile No.

Bus. Tel. No. Email

Clean Valid Driving License

First Aid/Health & Safety Certified

Assistance

Please provide us with information about any assistance or additional provision you require us to make to facilitate your attendance at interview.

Declaration

I hereby certify that all the information given by me in connection with this application is correct to the best of my knowledge, that all the questions relating to me have been accurately and fully answered and that I possess all the qualifications which I claim to hold.

Signed

Date

Details of secondary/grammar schools or technical college attended

Name of School/College / Address of School/College / Dates Attended
to
to
to

References

Please give the names and addresses of two people who are able to provide references relating to your work experience and suitability for this post. One referee should be a previous employer and, if possible, your present or most recent employer.

No member or officer of the Lyric Theatre or person nominated to sit on or attend the selection panel for this post can be accepted as a referee from external applicants. In order to provide an employment reference for internal applicants however one such reference can be accepted provided that the person has not been nominated to serve on or attend the selection panel.

It is the Lyric Theatre’s policy to take up references prior to interview.

Reference 1

Name

Address

Post Code

Tel. No. E-mail

Position

Reference 2

Name

Address

Post Code

Tel. No. E-mail

Position

Educational Qualifications

Documentary evidence of Essential Qualifications asked for will be required if you are called for interview.

Third Level Qualification including any Post Graduate Qualification. Please state class or level.

Name and Address of University/College or Awarding Body / Dates Attended / Qualification Gained

Professional Qualifications or Membership

Name of Professional or Technical Association / Date / Status

Employment History

Detail all your employment/self-employment (and periods of unemployment) starting with the most recent. If you cannot give actual dates, please at least indicate relevant month. If necessary, continue on a separate page.

From/To / Employer’s Name and Address / Job Title and Main Duties

The requirements for the post are listed at the top of this and the following pages. You should demonstrate clearly how and to what extent you meet each requirement. Please do not write over the page or include any supplementary material.

Essential

• Please clearly demonstrate how you meet the criteria of having a minimum of 1 years’ experiencein a Marketing & communications environment

• Related* degree-level qualification or 3 years’ relevant experience

*marketing, communications, public relations

Essential

Please clearly demonstrate how you meet the criteria of having

• experience of digital marketing including the management of social media and websites;
• experience of working with the media

Desirable

Please demonstrate your experience of

• Photoshop, Canva and Wordpress;

• Working in the arts industry

EQUAL OPPORTUNITIES MONITORING

PLEASE COMPLETE THIS FORM FULLY

The Lyric Theatre strives to ensure equality of employment opportunity. We aim to ensure the fair and equitable treatment of all job applicants and to meet the requirements of equal opportunities legislation and we do not discriminate on grounds of religious belief, political opinion, sex, sexual orientation, marital status, ethnic origin or disability. We practise equality of opportunity in employment and select the best person for the job. The information on this form is used for monitoring purposes only and it will not be used in the selection process.

Please tick the appropriate box

SEX

MaleFemale

MARITAL STATUS

SingleMarriedOther

DATE OF BIRTH

NATIONALITY

RELIGIOUS AFFILIATION/

COMMUNITY BACKGROUND

The Lyric Theatre is required by the Fair Employment (Northern Ireland) Act 1989 (as amended) to monitor the perceived religious affiliation or community background of both its employees and applicants for employment. Whether or not you are from Northern Ireland, you should answer the question below by indicating which community or religious background you might be perceived to come from. Even if you no longer practise any religion, the Fair Employment Act 1989 still obliges the Lyric to classify your perceived religious affiliation/community background, in order to monitor the effectiveness of our policy of equality of opportunity, not simply in recruitment terms, but as part of an ongoing exercise for all employees. Therefore, although your response below may not reflect any current personal religious belief which you hold, please bear the above points in mind when you complete the form.

Please indicate your perceived religious affiliation/community background by ticking one of the boxes below:

PROTESTANT

ROMAN CATHOLIC

OTHER (inc none)

6.If you are currently residing in Northern Ireland, please state your full postcode:

7. The Lyric wishes to encourage suitably qualified people with disabilities to apply for jobs – all information will be treated in confidence.

The Disability Discrimination Act defines a disabled person as someone with a disability or mental impairment which has a substantial and long-term adverse effect on his or her ability to carry out normal day to day activities.

Do you consider yourself to have a disability?

YesNo

If Yes, please give details and let us know if there is anything we need to know about your disability in order to offer you a fair selection interview if you are shortlisted for the post or to facilitate you in the performance of the duties of the post if you are appointed.

8.Please tick the box that best describes your ethnic origin.

White EuropeanWhite Non-EuropeanPakistani

Black AfricanBlack CaribbeanBlack Other

ChineseAsian OtherIndian

Irish TravellerOther (please specify)

9.Where did you see this job advertised?

DO NOT PUT YOUR NAME ON THIS FORM

Access to this information will be strictly controlled and will not be available to those considering your application for employment. Monitoring will involve the use of statistical summaries of information in which the identities of individuals will not appear. The information will not be available for any purpose other than equal opportunities monitoring. This form will be detached on receipt and will not be seen by the short listing panel.

Please note that it is an offence for any person knowingly to give false information to another who is seeking that information in order to make a monitoring return.

Thank you for your co-operation.