PRESS RELEASE TEMPLATE FOR NEW PUPPY PURCHASE OR ADOPTION
(Note: You can copy and paste this press release onto your clinic letterhead and send out to local newspaper, radio and television stations.)
Thinking of Adding a New Adult Dog or Puppy to Your Family?
Local Veterinarian Urges You to Do Your Research First
(INSERT DATE HERE) - Local veterinarian Dr. (INSERT YOUR NAME HERE)of (INSERT ANIMAL HOSPITAL NAME HERE)and the Humane Society Veterinary Medical Association encourage (INSERT YOUR COMMUNITY NAME HERE) area residents who are thinking about getting an adult dogor puppy to consider doingthorough research, including seeking advice from your veterinarian,before you get your pet
Whether you want a puppy or a more mature dog, a purebred or a one-of-a-kind mixed breed, Dr. (INSERT NAME HERE) encourages local families to consider adopting from an animal shelter. “Rescued animals make wonderful family pets,” said Dr. (INSERT NAME HERE). “And shelter staff can help you identify the best fit for your family, ensure that your new dog is screened for good health and behavior, and assist with low-cost spaying and neutering.”
If you decide that you want to get a purebred dog from a breeder, Dr. (INSERT NAME HERE) counsels consumers to never purchase a dog online.
“The Internet is a great place to begin your research when you plan to get a dog, but you should never buy a puppy sight unseen online,” said Dr. (INSERT NAME HERE). “You should always visit where a puppy was born and raised and always ask to meet the puppy’s mother. Reputable breeders would never ship their puppies to strangers.”
Dogs used for breeding should have health/genetic testing before breeding, and potential new puppy parentsshould know what they are paying for. Consumers need to expect that the breeder has screened the breeding dogs for inherited medical issues. Otherwise the owner and the dog may be in for years of heart break, suffering, and unexpected veterinary bills. Common genetic health concerns Dr. (INSERT NAME HERE) sees regularly are hip problems, heart disease, blindness, glaucoma and serious allergy issues.
Dr. (INSERT NAME HERE) wants to help families in the (INSERT YOUR COMMUNITY NAME HERE) area to find a happy and health new pet. Working together, informed clients and veterinary professionals can help stop the animal suffering and consumer fraud that results from irresponsible breeding and promote adoptions from reputable shelters and responsible breeding practices.
For more information, please contact Dr. (INSERT NAME HERE) at (INSERT HOSPITAL NAME AND PHONE NUMBER HERE) or visit the website (INSERT WEBSITE OR FACEBOOK PAGE HERE).
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Media Contact: (INSERT CONTACT PERSON AND PHONE NUMBER FOR MEDIA HERE. THIS WILL BE TO ANSWER QUESTIONS FROM MEDIA ABOUT THE ABOVE PRESS RELEASE BEFORE IT IS PUBLISHED).