THE WASTEWATER PROFESSIONAL

The Technical Resource for Wastewater Professionals of the

California Water Environment Association, Inc.

7677 Oakport Street #600, Oakland CA 94621

Phone (510)382-7800 * Fax (510)382-7810

ADVERTISING RATECARD – 2007/2008

Effective July 1, 2005

Circulation Information

The WASTEWATER PROFESSIONAL is an official publication of the California Water Environment Association, Inc., a member association of the Water Environment Federation.

Circulation: 7,700CWEA members mostly within California.

CWEA: We are a non-profit 501(c)(3) educational organization. Since 1928 we have served individuals, agencies and companies involved in municipal and industrial wastewater engineering, collection, analysis, treatment and disposal.

DISPLAY ADVERTISING RATES AND FORMATS

COSTPER ISSUE / SIZE (IN INCHES)
Ad Size / 4 Issues / 2 Issues / 1 Issue / Width x Height
Full page / $530 / $560 / $590 / 7.375 x 10 (non-bleed)
Half page / $295 / $325 / $355 / 6.875 x 4.25
Quarter page / $190 / $220 / $250 / 3.25 x 4.75
Business card / $78 / na / na / 3.25 x 1.875 (we will resize to fit)

All Ads areBlack and White unless purchased at a special position (details below).

POSITION INFORMATION

Advertising position is determined by publisher or at a first-come, first-serve basis unless a special position (as available) is purchased.

SPECIAL POSITIONS:
Covers/Special positions are sold on non-cancelable, 4-issue contract basis. Four color, full-page only.

  • Second (inside front) cover:$1950 per issue
  • Third (inside back) cover:$1950 per issue
  • Fourth (outside back) cover:$2310 per issue

FORMATTING OPTIONS:

  • BLEED: No charge for bleed. 1/8”bleed and ½”safe area on all four sides.
  • INSERTS: Call for estimate.

PRINTING SPECIFICATIONS

The WASTEWATER PROFESSIONAL is printed offset, trim page 8.5 x 11"; 4-color and spot color available ob covers only; saddle stitched. Supply halftone screen negative (150 line screen), right reading emulsion side up, camera-ready art, or velox prints. Progressive proofs must accompany negatives on 4 color cover ads. Ads supplied on disc must include all support files, all art must be 300 dpi at full size. No art in Word.

ISSUANCE & CLOSING DATES

COVER DATE / ISSUE DATE / INSERTION ORDER DUE / MATERIAL/ COPYDUE
SUMMER 2007 / JULY 1 / APRIL 20 / MAY 1
FALL 2007 / OCTOBER 1 / JULY 15 / AUGUST 1
WINTER 2008 / JANUARY 3 / OCTOBER 1 / OCTOBER 22
SPRING 2008 / APRIL 3 / JANUARY 2 / JANUARY 21

AGENCY COMMISSIONS

15% agency commissions are given only to recognized advertising agencies which select the media, handle the order within all deadlines, submit all advertising in camera-ready form, furnish and prepay all transportation charges on all printed material submitted and assume financial responsibility, plus process prompt payment under the terms of this rate card. Agency commission will only be paid on invoices paid within 45 days.No commission paid on production charges, including color charges.

CANCELLATIONS

Cancellation of any portion of a contract nullifies all rate and position protection for the remainder of a schedule. Cancellations are not acceptable after closing dates. All instructions regarding contracts and/or insertions must be in writing. Cancellations are subject to short-rates.

LIABILITY

CWEA shall not be liable for any failure to print, publish, or circulate all or any portion of any issue. In consideration of publication of an advertisement, the advertiser and agency, jointly and severally, agree to indemnify and hold harmless the Association, its officers, agents and employees against expenses and losses resulting from publication of the advertisement.

GENERAL

Advertising must be inserted within 12 months of the first insertion to earn the frequency discount. Rates are subject to change upon 30 days notice in writing from publisher. We reserve the right to charge cash in advance. CWEA reserves the right to reject any advertisement that, in its opinion, does not conform to the standards or editorial objectives of the publication.

ADVERTISING INSERTION ORDER FORM

Advertiser: ______Date: ______

Primary Contact: ______Phone: ______

Advertiser Address: (for billingtearsheets):

______

______

Contract Rate:1 time2 times4 times

Insertion Date(s):Winter ___Spring ____Summer ___Fall ____

Advertisement Size: Full Page Half Page Professional Card*

Quarter Page

*Payment must accompany orders for Professional Card Listing. All other will be billed.

Ad Cost Each Issue:$

Less Agency Commission:$

15% commission given only to recognized advertising agencies, subject to CWEA approval –applies?YesNo

Non-member fee ($110.00)*$
*For Advertisers who are not CWEA members. Apply fee to Membership?YesNo

TOTAL DUE:$ .

Authorized Signature:

Name, title: ______

Address: ______

Phone: ______Email: ______

Return the form to:

CWEA - Wastewater Professional Ads

7677 Oakport Street, Suite 525

Oakland, CA 94621

Phone: (510) 382-7800, x114

Fax: (510) 382-7810

Email:

Website: