Author: David Ellis
INTRODUCTION
As competitors increasingly exploit the rapidly advancing power of advanced technologies such as databases, XML, artificial intelligence, the web, collaborative networks and wireless communication to customise what they offer at greater speed, so the pressure to adapt business, marketing and communication strategy intensifies.
The Way marketers use to get to there prospective clients was a lot of one way media, e.g. paper, radio, TV etc… The problem with this was that after spending millions on posters, key ads in papers and TV, they had to then spend millions on market surveys to find out how effective the campaign was.
The Web is now the little gem where a two-way media campaign can be for the first setup up. This electronic media firstly is world wide and secondly costs almost nothing to run, and the most important part is the fact that you can contact your clients directly by interacting with your website and them leaving a “trail of data” behind, which the company can use as a loyalty campaign, value add service or E-commerce business development.
ABOUT US
FIREBYTE is the web solution for any business, who values the relationship between them and there clients, and who realize and can see the paradigm shift in business and has the fore sight to act on it.
FIREBYTE converges knowledge and information technology with marketing and communication creativity, and designs and executes innovative marketing and communication programs and campaigns designed to precisely target, reach and influence customers in support of micro value creation strategies.
The division also designs and implements micro communication campaigns, brand management programs, interactive systems, events, incentivised knowledge development programs, relationship programs and a wide range of through- the- line marketing and communication activity.
FIREBYTE supply web based digital nervous systems, customer and market knowledge management technology. FIREBYTE has developed FIRENET, an innovative hosted application, designed to underpin the deliberate and considered process of building, sharing and exploiting customer and market knowledge from and with many channels.
FIRENET can be rapidly and securely deployed by organisations, groups or industries either as an intranet solution or as a hosted application on extranet Apart from the strategic benefits the technology delivers, the solution also offers low entry and exit technology costs, immediate upgrades and reduced investment in hardware and software.
Ocean Home Shopping
Full E-commerce solution with bank gateway, developed with ASP and an ORACLE8i Database.
I increased sales by 500% from their old site.
Site tuned £50 000 a month and enjoyed good search engine rankings.
THE GREAT SOUTH TRADING COMPANY (E-commerce)
I wanted a full E-commerce site with bank gateway and an online product administration tool, the site it fully content managed and has the ability to track orders and send out email campaign at the drop of a hat.
The look and feel had to be clean and very contemporary, so we used Flash MX technology for the different season intro on home front page.
Developed in ASP with a SQLSERVER Database.
SFCODYS CATALOGUE (E-commerce)
The client wanted a full E-commerce site with bank gateway and an online product administration tool, the site it fully content managed.
Developed in ASP with an Oracle8i Database.
INVESTEC (INTRANET)
Investec tendered for a uncluttered, information rich, content driven, intranet solution for their worldwide Private bank intranet, I designed and developed a very tedious but slick client side environment that optimised space and navigation by usage of DHTML, JavaScript and Microsoft’s Digital Dashboard technology. Cold Fusion Content Management and an Oracle8i Database.
THE PINE FACTORY
Full E-commerce site, product database and fully content managed, customer tracking, email campaign shots and order administration. Site top in all major search engines
Developed with ASP, SQL SERVER Database.
Site Turns £150 000 month and has double turnover every month since being up in January 2003.
TECHNOLOGY
-Visual Basic
. NET
ASP & ASP.NET
XML, XSLT
FLASH MX and ACTIONSCRIPT
DATABASE (Specify)
ACCESS 2000
SQL SERVER 2000
ORACLE 8i
CONTACT
FIREBYTE LTD
B142 Riverside Business Centre
Haldane Place
Earlsfield
London
SW18 4UQ
Email:
Tel: 02088748956
Fax: 02088748956
Mobile: 07958513502
No part may be reproduced in any form whatsoever, including printed or electronic format, without the express permission of FIREBYTE