THE FESTIVAL OF MEDIA ASIA PACIFIC AWARDS 2017 - ENTRY TEMPLATE

This template is designed to ensure you have all the relevant information at your fingertips to complete your submission. Once you have completed it, you must register in the entry site and fill in the form online:

OVERVIEW

Key dates

Early entry discount deadline*: Monday31 October 2016, 23:59h GMT

Entry deadline*: Friday 25 November 2016, 23:59h GMT

Shortlist Announcement: Thursday 9 February 2017

Awards Ceremony: Wednesday 22 March 2017

*Entry prices

  • Early entry price: £214 GBP(for submissions made and paid for by Monday, 31st October 2016, 23:59h GMT)
  • Standard entry price: £236 GBP (for submissions made and paid for afterMonday, 31st October 2016, 23:59h GMT until Friday 25th November 2016, 23:59h GMT)
  • Late fee: £260 GBP (for submissions made and paid for after Friday 25th November 2016, 23:59h GMT)

Please note

  • Information in the entry form and its creative will remain confidential until the end of the first round of judging. Once the Shortlist is announced, C Squared Networks Ltd. reserves the right to reproduce submitted material and summaries of entries for the Awards promotion and its other events and publications.
  • The Awards are open to agencies based in the Asia Pacific region and campaigns must have been implemented locally or regionally. Agencies based outside Asia Pacific may participate as well on the basis that their work was created for and implemented in the Asia Pacific region. Likewise, agencies from Asia Pacific may submit work that has run globally.
  • All campaigns must have run between 1st September 2015 and 31st October 2016.
  • Campaigns may be entered in more than one category.
  • It is advised to adjust your written entry if your campaign is entered in more than one category as judges will be looking for different information in each category.
  • All campaigns must be entered in English.
  • Ensure your submissions have been properly spell checked before being entered.
  • Ensure the ‘Entering Company’ and ‘Country’ information reflect the company that originated the campaign, and the country/countries in which the campaign ran – it is not the entrant’s company of country (unless these are the same as for the campaign being submitted)
  • Please provide a secondary contact – this is in case the primary contact is unreachable to inform about reaching the Shortlist or other important information during the process

WHAT SECTIONS DO I FILL OUT?

Please fill out Section A and Section B of the form for all categories.

SECTION A

Basic Entry Information for all entering campaign categories.

  • Category:
  • Entry title:
  • Entering Company:
  • Entering Country:
  • Agency Network:
  • Type of company: (e.g. advertiser, media agency, advertising agency, etc.)
  • Advertiser/Brand: (e.g. cif)
  • Advertiser/Brand Owner: (e.g. Unilever)
  • Industry the brand belongs to: (e.g. automotive)
  • Date range of activity: (DD/MM/YY – DD/MM/YY). Note: Eligible campaigns must have run between 1st September 2015 and 31st October 2016.
  • List the relevant countries/regions (If the campaign ran across the entire region, please state ‘Regional’)
  • Other credits:
  1. Who is the lead account director for this client in the region, at your company?

(Full name, job title, company, email)Compulsory

  1. If different, who was the team leader on this specific campaign?

(Full name, job title, company, email)Optional

  1. If possible, name the individual who created the idea for the campaign

(Full name, job title, company, email)Optional

  1. Please list other members of the team you’d like to be credited to this project

(Full name, job title, company, country, telephone, email)Optional

  1. Please list all other parties (e.g. media owners, creative agencies or technology partners) who should be credited to this project. Optional. (Please note: once the winners are announced, it won’t be possible to amend this field)
  • Client contact details:

Client contact name:

Client contact job title:

Client contact email:

SECTION B

Please share the details of your campaign activity as indicated below. Please be aware of the word count as the submissions site will not allow you to exceed this. Your entry must be anonymous.

  • Objectives: Please state your objectives for the campaign. This section is not scored by the judges.(50 words max).
  • Insight: The marketing challenge, brand insight and consumer insight (250 words max).
  • Strategy: The communications strategy, how does your strategy meets business objectives? (300 words max).
  • Execution: The creativity of the communication and activation or delivery (250 words max). If applicable, please describe the different steps of the campaign’s execution. You may state any Media Owner involved.
  • The results:Please refer to the category description for the relevant metrics (200 words, except for The Effectiveness Award category where this section calls for 350 words).
  • Key Performance Data

Please add in the numerical metrics for your campaign in the boxes provided. This is to help judges review the results of your campaign. Numbers submitted should be written in full eg 10,000, not 10k. You should also complete the written Results section, but any numbers submitted do not need to be repeated in the Results section. If you do not have results for these fields, leave them blank. Any other results, written or numerical can be included in the written Results section.

  1. Business metrics

-Brand awareness % lift: value and duration (in days or months)

-Sales % increase: value and duration (in days or months)

-Year on Year sales % increase: value

  1. Campaign metrics

-Social media impressions: value and duration (in days or months)

-Social media fans: value and duration (in days or months)

-Social media conversations: value and duration (in days or months)

-Tweets:value and duration (in days or months)

-Instagram posts:value and duration (in days or months)

-Video/YouTube views:value and duration (in days or months)

-Website visits:value and duration (in days or months)

-App downloads:value and duration (in days or months)

  • Budget: What was the media budget for this campaign? Please select one:

Less than USD $1 Million

USD $1 Million+ to USD $10 Million

USD $10 Million+ to USD $25 Million

USD $25 Million+

COMPULSORY ENTRY REQUIREMENTS

  1. SECTION A – company and entry details
  2. SECTION B – Campaign information
  3. You must upload 2 imagesof the campaign in actionto support your entry.
  4. Image specifications: format: jpeg 300 dpi, RGB; each image must not exceed file size 10MB.
  • The images may be a screen shot from a video or web activity, copy of a press/outdoor advertisement, image of an event in progress, image of an ambient advertisement, etc.
  • Note: the images do not need to be a mood board, but should support the entry.
  • All creative submissions should not include entering company names or any contributing creative companies (with the exception of Media Owner entries).

SHORTLISTED ENTRIES ONLY

ONLY IF SHORTLISTED, you will be required to submit both a2 MINUTE VIDEO REEL highlighting the campaign’s success.

This is important because it will be the main element used in the final round of judging. Entries for which no reel is provided will not be disqualified, but may be at a disadvantage in the final judging.

  • This video reel should be asummary of the campaign, including some key images/video and explanation of the insight, strategy, execution and results.
  • The video should not include entering company namesor any contributing creative companies.
  • You should ensure the video can work as astand-alone pieceas it will act as the main element of the entry at the final judging stage; judges may not necessarily read the written entry.
  • Your video reels must be inEnglish or have English subtitles.
  • If you are fortunate enough to have had your campaign shortlisted in more than one category, it is recommended that you tweak your videos, depending on the category criteria.Judges will watch the same video more than once, but if they do not see the relevance to the category then they will not be able to reward it.
  • Please note, judges may not view the complete video if it is longer than 2 minutes. However, the video may be lessthan 2 minutes.
  • When submitting your video, please include: title of entry, contact person and categories where you entry has been shortlisted.
  • You must submit your video . Wesuggestyou useWeTransfer
  • Reel specification:HD (720p or 1080p), mp4, file size no larger than 250MB.Maximum length: 2 minutes.
  • Deadline: Friday 10th March 2017.Please note there is no deadline extension. If we do not receive your video by this date we cannot guarantee it will be viewed for final judging. Entries are likely to be at a disadvantage if no video reel is submitted for final judging.

PAYMENT PROCESS

Please note your payment will be processed in GBP.

Entry prices

  • Early entry price: £214 GBP(for submissions made and paid for by Monday, 31st October 2016, 23:59h GMT)
  • Standard entry price: £236 GBP (for submissions made and paid for afterMonday, 31st October 2016, 23:59h GMT until Friday 25th November 2016, 23:59h GMT)
  • Late fee: £260 GBP (for submissions made and paid for after Friday 25th November 2016, 23:59h GMT)

For entry payments under 2.000 GBP
Payment must be made online by credit card (Visa, Mastercard, JCB, Solo, Maestro and AMEX). Cheques are not accepted.

Payments over 2.000 GBP
Payments can be made by credit card or invoice (please have a PO number ready if required). All entries must be paid for the final deadline unless otherwise agreed in writing between the Award entrant and C Squared Networks Ltd.

All completed entries registered on the Awards Submissions site when the site is closed on final deadline will be judged and must be paid for. Entry material cannot be cancelled or removed from the Festival of Media Asia Pacific Awards after the final deadline.

Bank details will be found at the bottom of your invoice, once requested. Please note that bank charges may apply and should be covered by the entrants, when paying by bank transfer.

Submissions will not be considered until full payment is made. All Festival of Media Asia Pacific Awards entries are non-refundable.

All submissions can be altered or withdrawn at any time up until the final deadline.

ANY QUESTIONS?

General submission queries:

+44 207 367 6989

General event queries:

+44 207 367 6990

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