FOR IMMEDIATE RELEASE
Press contact: Paul Marte
W: 860-987-6068
C: 860-539-2054
THE BUSHNELL UNVEILS NEW WEBSITE AND LOGO
September 20, 2014/Hartford, CT –The Bushnelltoday launched a new website, logo, and visual identity package to freshen The Bushnell brand graphically and provide a more engaging, informative, and useful online experience for patrons, donors, and ticket buyers.
The Bushnell’s new visual identity was created by CoreBrand, a New York based branding agency that specializes in helping organizations understand, define, express, and leverage their brands for measurable results. The new website was designed by Situation Interactive, a full-service digital agency specializing in using media and technology to tell immersive brand stories. Oversight for the project was provided by The Bushnell’s Board of Directors Marketing Committee (led by Connie Weaver),Executive Vice President Ronna Reynolds, and The Bushnell’s marketing department.
About the new logo, from CoreBrand’s Visual Identity Guidelines: “The new logo for The Bushnell is based on a very basic premise: that of a stage or platform. On one hand, it is a literal representation of the facility itself. But the meaning runs much deeper than that. The Bushnell, as an organization, has influence far outside the walls of Mortensen Hall and the Belding Theater. The people and spirit of The Bushnell reach throughout the greater Hartford area and around the world. With that in mind, the new logo represents the idea of a stage at the highest possible level. A beginning. A platform from which to illuminate, inspire and enrich; to elevate the spirit. The Bushnell is much more than a venue; it is a platform from which individuals and entire communities find new experiences.”
Bushnell President and CEO David Fay states, “I’m very proud and excited about The Bushnell’s redesigned and greatly improved website, which is now live! The new visual identity freshens and unifies the institution’s messaging, creating a stronger and more vivid brand. The new website is more informative and easier to use, leading to enhanced patron engagement that encourages greater interaction with The Bushnell. Thanks to the Marketing Committee and The Bushnell staff for their work in evolving The Bushnell brand to the next level.”
For a preview of the new website, visit or explore the site live at
About The Bushnell Center for the Performing Arts
The Bushnell is Connecticut’s premier performing arts center, hosting more than 350 events yearly, including major Broadway tours, symphony orchestras, family presentations, and local arts and community events. The Bushnell is home to two theaters – the historic 2,800-seat Mortensen Hall, and the 907-seat Belding Theater, a state-of-the-art performance hall that opened in 2001. The Bushnell’s nationally recognized, award-winning, arts-in-education program, PARTNERS (Partners in Arts and Education Revitalizing Schools), continues to provide quality arts-in-education programs for schools and communities across Greater Hartford. The Bushnell opened in January 1930 and is a not-for-profit organization that is proud to serve Connecticut and its citizens. For more information, call The Bushnell at (860) 987-6000, The Bushnell box office at (860) 987-5900 or visit our website at
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