Scrip
Background: Currently, main functions of health bracelets sold in the market are monitoring the amount of exercise and steps ,the sleep quality, and provide the wake-up function with vibration in the fuzzy period, when you are in light sleep. Our product is also such a product, but now the sales is not very good. We are working on this problem ,trying to find the reasons and make a reaction to improve its sales.
Role assignment:
CEO——Cui Yuanzhang
manager of research and development department——Ren Baojin
Manager of marketing department——Li Xiang
Marketing researcher——Wang Feng
Customers——Zhao Xiaoni Ren Baojin
Scene 1: sales situation meeting of the new products
C：Today, we have to hold a meeting to talk about the sales in this quarter, because our new product(the health bracelet)has terrible grades.
L: Ok. I think there must be some questions so that we will do a survey of our users to find the reasons.
R:Ok,maybe I can have a new direction to develop more functionality to meet market demand.
C：I definitely sure we have some problem, let us discuss a proposal, then do a survey on it , I hope we can overcome the difficulties.
L：Well, Overpriced price, uncomfortable user experience, and some functions we are not fully developed may be our problems,in a word,the customers think our products cannot meet their various needs.
R:Uh,but what we create is a bracelet that is mainly to health.
L：but now poor sales shows that we have to adjust to add some new functions and find out what are the problems with the original products.
R:Yes,you are right.Let’s have a new discussion after your Research and then improve the product.
C:All right, you two to do what you said, then we will have a meeting at 2 pm on Friday. Cheer up, let’s go!
Scene 2：the fieldinvestigation including young man, young woman and old man
W:Hello,beauty. I think the bracelet you are wearing is made by my company, may I interview you about it ?
Z：Oh,really. Of course.
W：How long have you bought it, and what do you think of it?
Z：Two weeks. Overall it’s okay, the only downside is that wearing this material is not very comfortable when you sweating during exercise .
W:okok I have wrote it down, anything else?
Z：Then summer is coming.Bracelet exposed, I hope it will look more cool ,
this design style is a little common .
W：yeah yeah, We girls usually have the same taste of beauty. Thanks for your feedback, we will tackle the problem as soon as possible, Please keep on caring our products
Z：OK
W：Excuse me, sir, how do you like the health bracelet? Would you like to buy one?
R：I think it's the price is relatively high
W：Then what price can you accept?
R：Less than 100 dollars .And i think its functions are less than Apple Watch ,such as receive calls, messages, calendar, maps, pictures and record video, online shopping and more.
W：Are you an apple fan?
R：Haha I just adore it,but Iwill not sell my kidney.
W：OK Thanks for your cooperation, Wish you happy every day!
W：Excuse me，grandma. Have you ever used the health bracelet？
Z：Aha?Pardon? I cannot hear clearly
Yeah, you mean the health bracelet. My son bought one for me, but I did not like it, so dropped it
W：you mean it is not convenient?
Z：Yeah, some functions are pretty good, but it cannot give some useful advice, as you can see, I am 60 years old, I have to do exercise properly, I need the direction, such as the direction for diet and medicine cure.
W：oh ok ok Thanks for your cooperation，I will give your proposal to my leaderThen Wish you healthy and happy every day
Z：Thanks
Scene 3 : the investigator give the survey report result to market director
W：Good morning ,lady, By online and offline survey, We have the conclusion that the main problems of our products are like the single functions ,the old-fashioned appearance and inconvenient material ,as well as the special command of the old. and here is the survey results
L：OK Thanks
Scene 4: The market director report the survey result to CEO and researcher and they begin to discuss the solutions and make the final decisions.
L:After our market research ,the results showed that 42% customers would like to take wearable five functions which current health bracelets does not have. These functions include using maps, taking photographs and recording videos, receiving information, shopping online and searching the Internet. Besides these,our health bracelets cannot give users a good touch feeling because of the uncomfortable material,and its shape do not look fashional.
C：Please give me the idea on how to make our product better
R：Firstly,about the material itself, we will use a new kind polymer materials, non-toxic, relatively light quality,and meanwhile we have to process the surface of the material aimed at discomfort produced by skin contact with our body. There will not be any sweat residue , thereby increasing the comfort of this bracelet furtherly.
In appearance, the shape of our bracelet is personally designed by French designers, there are a lot of choices of colors to meet the needs of different people;
Functionally, the smart chip implanted in the ring can record the distance and speed of our movement, heart rate and blood pressure in the running of our process, besides we also implanted in the most advanced PM2.5 monitoring function that can alarm when heavy pollution automaticly.
C:How about the cost and profits?
L:This is really can not to say now, actually I think that as long as we can satisfy the consumers' real need ,we can open the market quickly
C: sure, I will talk to the financing department,then we should try our best to cut down the cost, make the product better, and the cycle for research shouldnot be too long.
L: Good work.We will further do the market research and give you feedback to communicate at any time
R:Well, we will try best to do complete this job as soon as possible.
C:ok, I trust you, we must have a bright future.