Marketing links
A. C. Nielsen
In a world increasingly defined by global markets, connected consumers and volumes of digital information, The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships.
Nielsen is the world’s leading marketing and media information company. We’re passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally.We provide the most complete understanding of how consumers get information, consume media and buy goods and services.
The Advertising Research Foundation
The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
The American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.
The Association for Consumer Research
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. To this end, ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.
Center for Retail Management
The mission of the Center for Retail Management is to improve the marketing capabilities of the retailing industry. To achieve this, the Center develops and applies new methods and tools to help retailers provide greater value to their customers. In turn, the Center works with manufacturers to help them better understand retailer goals and objectives, and to develop marketing programs that deliver greater value to retailers.
CogPrints Electronic Archive
CogPrints, is an electronic archive for self-archive papers in any area of Psychology, Neuroscience, and Linguistics, and many areas of Computer Science (e.g., artificial intelligence, robotics, vison, learning, speech, neural networks), Philosophy (e.g., mind, language, knowledge, science, logic), Biology (e.g., ethology, behavioral ecology, sociobiology, behaviour genetics, evolutionary theory), Medicine (e.g., Psychiatry, Neurology, human genetics, Imaging), Anthropology (e.g., primatology, cognitive ethnology, archeology, paleontology), as well as any other portions of the physical, social and mathematical sciences that are pertinent to the study of cognition.
The Direct Marketing Association
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.
DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
Emory Marketing Institute
The Emory Marketing Institute (EMI) pursues the advancement of brand driven business performance. We collaborate with companies to develop ‘next practices’ in brand management. EMI is a part of the Goizueta Business Schoolat Emory University in Atlanta, one of the top ranked business schools worldwide.
INFORMS
The Institute for Operations Research and the Management Sciences (INFORMS) is the largest professional society in the world for professionals in the field of operations research (O.R.). It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Instituteof Management Sciences (TIMS).
Marketing and International Business
A rich collection of international Marketing and business information. This meta index was launched in 1997 and is maintained by Syed Tariq Anwar who is Professor of Marketing & International Business in the Department of Management, Marketing & General Business, College of Business, at West Texas A&M University.
Marketing Research Association
Marketing Science Institute
The Marketing Research Association, based in Glastonbury, CT (USA), was formed in 1954 as an outgrowth of the Trade Problem Discussion Group of the American Marketing Association’s (AMA) New York Chapter.
MRA has a fully operational Headquarters with a full time staff. The Association’s activities are governed by a volunteer Board of Directors. MRA is a self-managed, not-for-profit organization providing programs and services for members to:
- Enhance their professional development
- Stay connected with the marketing research community
- Gain insight into information about trends occurring in the industry
- Network with fellow researchers
MRA currently has approximately 3,000 members internationally, representing all segments of the research profession.
Institute for the Study of Business Markets (ISBM)
The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at PennState. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world. If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm. This site provides current information about ISBM seminars, conferences, consortia, research projects, research, and working papers for ISBM members, practitioners, and scholars with an interest in business-to-business marketing.
SloanCenter for Internet Retailing
VanderbiltUniversity's eLab is a pioneering academic research center dedicated to the study of human behavior, particularly in online environments. Since 2001, eLab researchers have leveraged use of a diverse international consumer panel to conduct cutting-edge research through robust web-based experiments and surveys. These studies address a wide range of industry-relevant topics concerning online consumer behavior and its implications for business, government, and individual practice.
Society for Consumer Psychology
The Society represents the interests of behavioral scientists in the fields of psychology, marketing, advertising, communication, consumer behavior, and other related areas. Some members of the Society are mainly interested in generating applied knowledge to solve specific marketing related problems, while others focus on generating basic knowledge to contribute to theoretical and conceptual foundations of consumer psychology. The Society encourages all members to share their knowledge and contribute to the discipline of consumer psychology as a whole through contributions in conferences, journal articles, and book chapters.
Society for Judgment and Decision Making
The Society for Judgment and Decision Making is an interdisciplinary academic organization dedicated to the study of normative, descriptive, and prescriptive theories of decision. Its members include psychologists, economists, organizational researchers, decision analysts, and other decision researchers. The Society's primary event is its Annual Meeting at which Society members present their research. It also publishes the journal Judgment and Decision Making.
VALS
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.