The 2ndAnnual Tour de Donut, Sponsored by the Rotary Club of American Fork
Playing upon the hype of one of the world’s largest sporting events, the Tour de France, the American Fork Rotary continues its annual fundraising event – The Utah Tour de Donut. This is a criterium style bicycle race with a unique twist. Participants will ride three 7 mile loops with a mandatory stop at the start/finish area of each loop where they will have the opportunity to earn a three minute time deduction for each donut eaten.
History
The inaugural Utah Tour de Donut was held in conjunction with American Fork Steel Days in July 2008. We anticipated approximately 100 participants and we exceeded our expectations with nearly 250 registered cyclists, including people from as far away as Texas, Nevada and Colorado. Many participants have indicated that this event was a highlight of the cycling year and are excited to return for this year’s event. We are receiving inquiries daily via e-mail, local cycling shops and community leaders for information about this year’s Tour de Donut and when registration will be available.
Vision
The Utah Tour de Donut, while spoofing the Tour de France (which is held during the same time of year) is already becoming a premier bicycling event for Utah cyclists in only its second year. We anticipate 400-500 participants this year. Our plan is to bring on sponsoring partners who fit the race and who will gain quality exposure from our marketing efforts and in the race itself.
Purpose
The Utah Tour de Donut is a fundraising effort of the American Fork Rotary Club. The funds raised will be used primarily for the Kona Bicycles / Biketown Africa Program. This program is a joint effort of Kona Bicycles, Bicycling Magazine and Bristol-Myers Squibb to provide bicycles and medications to several countries in sub-Sahara Africa to provide AIDS/HIV treatment. Since its launch in 2005 over 3000 all-steel bikes have been delivered to healthcare workers. The rugged terrain of this area makes it difficult to treat AIDS/HIV patients in outlying communities. With these AfricaBikes healthcare workers can triple the number of daily visits they make. In 2009 the program seeks to deliver AfricaBikes to Tanzania, South Africa, Burkina Faso and Mali. (For more information go to and/or ).
The American Fork Rotary Club will also use a percentage of the funds raised for other local humanitarian projects (for example: scholarships for high school seniors, Amber Alert ID project, etc.)
Logistics
We have teamed up with American Fork City to make the Utah Tour de Donut the kick off event for Steel Days (American Fork’s annual city celebration). The race will be staged from Greenwood Elementary School in American Fork on July 11, 2009(route enclosed). This is a family friendly event multiple division for age group and gender, including an untimed youth division. Participants will pay $30 as a registration fee. This fee includes a t-shirt (with the Tour de Donut logo and logos of participating sponsors), race entry fee, snacks (donuts), drinks, and prizes. Registration will primarily be handled online, however mail-in registrations will be accepted as well.
We anticipate 400-500 riders in this year, increasing to 800+ riders per year after 3 years.
Marketing
Marketing efforts will include (but are not limited to) the following:
-¼ page color ad in Cycling Utah (circulation 14,000 copies via subscription and distribution in bike shops and cycling events) for three months prior to the event
-Posters, fliers and brochures to all bike shops in Utah
-Coordinated publicity as an American Fork Steel Days event
-Community Calendar, Newspaper advertising
-Press releases to local news and radio stations
-Custom website at
-Event listing on bicycling.com and cyclingutah.com
Sponsorships
Sponsorships are available at the following levels:
Title Sponsorship: Sponsor’s name will be included in the title of the event. (i.e. the ACME Tour de Donut) Logo will be reworked to include sponsor’s name / logo. This logo will be on all promotional material and front of shirts. Title sponsor will also receive all benefits of platinum level sponsors. Cost: $2500
Platinum Sponsorship: Sponsor will receive large logo placement on the event
t-shirts, banner placement at event, a booth at the event, name and logo on all printed publicity materials and top placement of name and logo(including a link) on the sponsors section of and 10 free rider registrations. Cost: $1000.
Gold Level: Includes placement of smaller logo on event t-shirt, banner placement at the event, booth at the event, printed advertising and inclusion of name and logo (including a link) on the sponsors section of and 5 free rider registrations. Cost: $750
Silver Level: Includes company name on event t-shirt and printed advertising. Name only (including link) on sponsors section of Cost: $300
Committee
Dr. Layne Garrett: Doctor of Audiology, owner of Timpanogos Audiology, President of the American Fork Rotary Club 2007-08, Director of Audiology Services and Board Member of America Helps (a relief organization serving African health and educational needs) and avid cyclist. Contact Info: 763-0724
Clayton Johnson: Business Development Manager, CA (Computer Associates), owner of Wild Spirit Cycle Tours, and avid cyclist Contact Info: 756-6699
Lewis Garrett: Founder and Board Member of Avalon Health Care, Retired Lt. Colonel United States Air Force, Rotarian. Contact Info: 756-9542
Debby Lauret: Director of the American Fork Chamber of Commerce, Rotarian. Contact Info:
Kim Garrett: Freelance writer, worked for many years in the adventure travel industry, avid cyclist. Contact Info: 763-1216
2nd Annual American Fork
“Tour de Donut”
Presented by:
The Rotary Club of American Fork
and
American Fork Steel Days
Proceeds to support:
Proposed Route
(Approximately 7 miles)