Syllabus MBA Choice Based Credit System Generic/Open Courses

DEPARTMENT OF MANAGEMENT STUDIES

University Of Kashmir

South Campus

Syllabus MBA Choice based credit system Generic/Open courses

GenericCourses

S.No / Generic Electives / Title / Credits
1 / MBA-15110-GE-SC / Personal Brand Management / 02
2 / MBA-15111-GE-SC / Fundamentals of Management / 02
3 / MBA-15112-GE-SC / Financial Statement Analysis / 02

Open Courses

S.N / Open Electives / Title / Credits
1 / MBA -15117-OE-SC / Soft Skills Development / 02
2 / MBA -15118-OE-SC / Personality Effectiveness and Self Leadership / 02
3 / MBA- 15119-OE-SC / Economic Environment / 02
4 / MBA -15120-OE-SC / Stock market operations / 02

Academic Coordinator

Course Name: Personal Brand Management Cont.Assessment:10

Course Code: MBA15121GE (SCU) Term End Exam: 40

Ist Semester Min Pass Marks: 40%

Credits: 2

Course objective:

This course introduces students from multiple disciplines to the importance of developing a personal brand in today’s hyper – competitive marketplace by engaging in a detailed self assessment process, participants have an opportunity to clarify their skill sets, values and career aspirations. They have an opportunity to focus on methods of conveying a consistent personal brand, including presentation skills, interviewing and networking skills and the use of social media.

Contents

Unit 1

Branding: Personal Branding, Importance Of Building Personal Brand, Successful Personal Brands , Ten Ks of Personal Branding ,Laws Of Personal Branding ,Authentic Personal Branding Model - Defining and formulating Personal Ambition , Defining and Formulating Personal Brand ,Formulating Personal Balanced Score Card, Implementing and Cultivating Personal Ambition ,Personal Brand And Personal Balance Score Card.

Unit 2

Social Media And Personal Branding : Setting Up And Using Twitter ,Face book and Google+ Effectively, Using LinkedIn as a Central Point for Personal Branding Online .Career Marketing Campaign: Developing Marketing Materials-Resume, 10 Sec Introduction, 30 Sec Commercial, Pitch Email. Professional Image, Online Presence, Getting Organized, Managing Campaign: Advisory Board, Networking, Brand Building and Applications.

Suggested Readings:

Hajj E.Fleming, The Brand Yu Life: Rethinking Who You Are through Personal Brand Management, Third Generation Publishing.
Michael Reynold, Personal Branding with Social Media, eBooklt.com.
Hubert K. Rampersad, Authentic Personal Branding: A New Blueprint For Building And Aligning A Powerful Leadership Brand, Information Age Publishing.
Peter Montoya and Tim Vandehey, The Personal Branding Phenomenon,Peter Montoya Incorporated.

Course name:Fundamentals of Management Cont.Assessment:10

Corse code: MBA15122GE (SCU) Term End Exam:40

MBA 1ST Semester Min.Pass Marks:40%

OBJECTIVE: The objective of the course is to familiarize the students with the basics of management and its application in business organizations.

UNIT I

Definition-Management-Role of managers-Evolution of Management thought- Nature and Purpose of planning-Planning process-Types of plans-Objectives-Management by Objective (MBO).

Unit II

Nature and purpose of organizing- Organization structure-Formal and informal groups-Line and staff authority- Departmentation-Span of control-Centralization and Decentralization-Delegation of authority.

References:

Stephen P.Robbins and Mary Coutler, “Management”, Prentice Hall of India, 8th edition.
Charles W L Hill,Steve L McShane, “Principles of Management”, Mcgraw Hill Education, Special Indian Edition.
Hellriegel, Slocum &Jackson, “Management-A Competency Based Approach”, Thomson South Western, 10th edition.
Harold Koontz, Heinz Weihrich and Mark V Cannice, “Management”

Course Name: Soft Skills Development Cont. Assessment: 10

Course Code: MBA15123OE (SCU) Term End Exam: 40

Ist Semester (Credits: 02) Min Pass Marks: 40%

Course Objectives:

 To enable the students deliver their ideas clearly, effectively and with confidence, either orally or in writing.

 To help the students in developing effective reading and listening skills.

Unit-I

Introduction to Communication, Process of Communication, Barriers to Communication, 7 C’s of Communication.

Writing- Principles of Effective Writing, Letter Writing, Writing Curriculum Vitae, E-mail Etiquettes. Listening – Importance of Listening, Good and Bad Listening. Mind Training for Better Reading.

Unit-II

Speaking- Public Speaking- Tackling Hesitation, Shyness and Nervousness in Speaking.

Presentation Skills-Planning, Structure and Delivery of presentation, Effective Not Offensive or Defensive Handling of Questions, Technical Presentations – Too Much or Too Little Use of Technology. Non-Verbal Communication – Its Importance and Nuances: Facial Expression, Posture, Gesture, Eye contact, Appearance (Dress Code). Talking about One self (Interview), Group Discussions.

Suggested Readings:

 Raymond V. Lesikar, John D. Pettit, Marie Elizabeth Flatley, “Lesikar's Basic Business Communication”, McGraw Hill Higher Education.

 Ravi Aggarwal , “Communication Today & Tomorrow”, Sublime Publications, Jaipur.

 Sasikumar.V and P.V. Dhamija, “Spoken English: A Self-Learning Guide to Conversation Practice”, Tata McGraw-Hill: New Delhi

 Swets, Paul. W, “The Art of Talking So That People Will Listen: Getting Through to Family, Friends and Business Associates”, Prentice Hall Press: New York

 Pease, Allan, “Body Language: How to Read Others Thoughts by their Gestures”, Sudha Publications: New Delhi

 V. Syamala, “Effective English Communication for you” Emerald Publisher: Chennai

Course Name: Personal Effectiveness Cont. Assessment: 10

And Self-Leadership Minimum Pass Marks: 40

Course code: MBA151240OE (SCU) Term end Exam: 40:

MBA 1st Semester

Objectives:

To identify the course participant’s strengths and weaknesses as a person and a member of a group or organization.

To enhance one’s own self awareness and enable students to influence their thinking, feeling and behaviors to achieve objectives

Unit –I

Self Efficacy

Understanding your Thinking Process

Powerful Persuasion Strategies

Personality Types-Introduction to Briggs-Myers Personality Types

NLP Test

Effective Life and Time Management

Stress Management

Unit-II

Defining Emotional Intelligence

Emotions and the Tripartite Brain

Emotional Competencies

Measuring Emotional Intelligence

Role of Emotions at workplace

Rules for Self Leadership

7 habits of highly Effective People

3.Marcus Buckingham, Go Put Your Strengths to Work: Six Powerful Steps to Achieve Outstanding Performance, Simon & Schuste.

Stephen R. Covey, The 7 Habits of Highly Effective People, Free Pres.

Course Name: Economic Environment Cont. Assessment: 10

Course code: MBA15119-OE-SC Term end Exam: 40

MBA 1st Semester Minimum Pass Marks: 40%

Credits: 2

Course objective:

The objective of this paper is to make students familiar to the basics of economics and have a proper understanding of the economic environment.

Unit-I:

Nature and scope of economics; Introduction to Demand and Supply Consumer Equilibrium; Elasticity of Demand; Utility Analysis; Basics of Market Structures; National Income Meaning and Concept; Inflation Concept and Types;

Unit-II

Unemployment: Concept and Types; Balance of Payments: Disequilibrium and Adjustments; Overview of International Monetary System; Monetary and Fiscal Policies; Industrial Policies; Trade cycle