Survey About Factors Influencing Blog Stickiness

Survey about Factors Influencing Blog Stickiness

Blogs (websites with articles and commentaries displayed chronologically) are currently a widespread trend to the extent that browsing and reading information displayed on blogs has become an integral part of people’s lives. However, with so many blogs on the internet, it is not easy to attract new visitors to a blog while still retaining the existing ones. This survey intends to examine the factors that influence aninternet user’s intention to stick to a blog.

Instructions: Please answer the following questions in reference to a particular blog that you always or frequently visit. Kindly read each question carefully and respond to all questions to the best of your ability by placing a check () for each question.

What is the name of the blog that you always / frequently visit? ______

What is the blogabout ? (e.g. food, daily experience, celebrity gossip, fashion) ______

Item code / Description of items / 1-Strongly Disagree (SD) / 2- Disagree (D) / 3- Neutral (N) / 4-Agree (A) / 5- Strongly Agree (SA)
PCQ1 / The title of this blog catches my attention. / 1 / 2 / 3 / 4 / 5
PCQ2 / The content of this blog is attractive to me. / 1 / 2 / 3 / 4 / 5
PCQ3 / The content of this blog is interesting for me. / 1 / 2 / 3 / 4 / 5
PXQ1 / The format of this blog does not confuse me. / 1 / 2 / 3 / 4 / 5
PXQ2 / The style of this blog looks comfortable to me. / 1 / 2 / 3 / 4 / 5
PXQ3 / The layout of articles in this blog is easy for me to read. / 1 / 2 / 3 / 4 / 5
PSQ1 / When I click on hyperlinks, this blog responds immediately. / 1 / 2 / 3 / 4 / 5
PSQ2 / This blog can display all the text and pictures completely. / 1 / 2 / 3 / 4 / 5
PSQ3 / I do not have to wait for a long time while loading data from this blog. / 1 / 2 / 3 / 4 / 5
NFC1 / Thinking is my idea of fun. / 1 / 2 / 3 / 4 / 5
NFC2 / I would prefer complex to simple problems. / 1 / 2 / 3 / 4 / 5
NFC3 / I like to have the responsibility of handling a situation that requires a lot of thinking. / 1 / 2 / 3 / 4 / 5
Item code / Description of items / 1-Strongly Disagree (SD / 2- Disagree (D) / 3- Neutral (N) / 4-Agree (A) / 5- Strongly Agree (SA)
NFC4 / I really enjoy a task that involves coming up with new solutions to problems. / 1 / 2 / 3 / 4 / 5
PSI1 / My friends are readers of this blog. / 1 / 2 / 3 / 4 / 5
PSI2 / My colleagues or classmates would read articles on this blog. / 1 / 2 / 3 / 4 / 5
PSI3 / My friends think that this blog is worthy of recommendation. / 1 / 2 / 3 / 4 / 5
DUR1 / I would stay for a long time while browsing this blog. / 1 / 2 / 3 / 4 / 5
DUR2 / I usually spend a lot of time reading articles on this blog. / 1 / 2 / 3 / 4 / 5
DUR3 / I intend to prolong my stays on this blog. / 1 / 2 / 3 / 4 / 5
RET1 / I browse this blog almost everyday. / 1 / 2 / 3 / 4 / 5
RET2 / I am in the habit of looking for new articles on this blog while accessing the internet. / 1 / 2 / 3 / 4 / 5
RET3 / I would visit this blog frequently. / 1 / 2 / 3 / 4 / 5

Browsing this blog is …

ENJ1Frustrating12345Fun

ENJ2Unpleasant12345Pleasant

ENJ3Dull12345Exciting

ENJ4Foolish12345Wise

ENJ5Unenjoyable12345Enjoyable

PERSONAL PROFILE

What is your age? ______years old

What is your gender?____1.Male____2. Female

What is your race/ethnicity?

____1. Malay

____2. Chinese

____3. Indian

____4. Others ______(please specify)

What is your nationality?

____1. Malaysian

____2. Others ______(please specify)

What is your year of study?

____1. First year

____2. Second year

____3. Third year

____4. Fourth year and above

What programme are you registered for?

____1. Bachelor’s degree (undergraduate)

____2. Masters

____3. PhD

What is the status of your candidacy?

____1. Part time

____2. Full time

Which school/faculty are you from? ______

Do you live in or outside campus?

____1. In campus

____2. Outside campus

What is your current CGPA level? ______

INTERNET EXPERIENCE

How long (in years or months if less than 1 year) have you been using the internet? ______

Do you have internet access at home? ____1. Yes ____2. No

Where do you primarily access internet from?

____1. Home

____2. Place of employment

____3. School/academic institution

____4. Cybercafe

____5. Others (please specify) ______

Which web browser do you usually use?

____1. Internet explorer

____2. Mozilla Firefox

____3. Others (please specify) ______

____4. More than one browser

15. On an average day, how much time do you spend on the internet?

____1. Almost never

____2. Less than 0.5 hours

____3. From 0.5 hours to 1 hour

____4. 1-2 hours

____5. 2-3 hours

____6. More than 3 hours

16. On average, how often do you use internet?

____1. Less than once a month

____2. Once a month

____3. A few times a month

____4. A few times a week

____5. About once a day

____6. Several times a day

END OF SURVEY

THANK YOU VERY MUCH FOR YOUR KIND COOPERATION

Factors Influencing Blog Stickiness

Research Framework

Theory: Delone and McLean’s IS success model (1992, 2003), Social cognitive theory (Bandura, 1986)

Description of constructs used in the questionnaire

Item no. / Variable name / Source / No. of Items
PCQ1, PCQ2, PCQ3 / Perceived Content Quality / Lu & Lee (2010) / 3
PXQ1, PXQ2, PXQ3 / Perceived Context Quality / Lu & Lee (2010) / 3
PSQ1, PSQ2, PSQ3 / Perceived System Quality / Lu & Lee (2010) / 3
NFC1, NFC2, NFC3, NFC4 / Need For Cognition / Lu & Lee (2010) / 4
PSI1, PSI2, PSI3 / Perceived Social Influence / Lu & Lee (2010) / 3
ENJ1, ENJ2, ENJ3, ENJ4, ENJ5 / Perceived Enjoyment / Davis et al. (1992) / 5
DUR1, DUR2, DUR3 / Duration In Blog / Lu & Lee (2010) / 3
RET1, RET2, RET3 / Retention To Blog / Lu & Lee (2010) / 3

References

Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory.Englewood Cliffs, NJ: Prentice-Hall.

Davis, F.D., Bagozzi, R.P. & Warshaw, P.R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22 (14), 1111-1132.

DeLone, W.H. & McLean, E.R. (1992). Information systems success: the quest for the dependent variable. Information Systems Research, Vol. 3, No. 1, pp. 60-95.

DeLone, W.H. & McLean, E.R. (2003). The DeLone and McLean model of information systems success: a ten-year update. Journal of Management Information Systems, Vol. 19, No. 4, pp. 9-30.

Lu, H. & Lee, M. (2010). Demographic differences and the antecedents of blog stickiness.