Cover Email 1
Subject Line: The Scientific Reason Going Hungry Makes You Gain Weight
Did you know that dieting can actually “help” you gain weight?
If you’ve ever tried to lose weight, and faithfully ate skimpy servings of vegetables no self-respecting rabbit would touch, and dried pieces of salty, crunchy…something… or drank gallons of lemon juice flavored with red pepper and maple syrup until you just had to eat something, anything…
And then all your lost pounds came rushing back… along with pounds and pounds of rebound weight gain…
You’re not alone!
But… the problem isn’t you and it’s not your willpower.
That’s because most of us who’ve tried to lose weight have had the exact same experience.
There’s a scientific reason why your body is doing this to you… and the good news is, you can work with your body so you can easily burn off all the excess fat you want.
Click here to read “The Diet Industry’s Dirty Secret—Revealed![E1]”
Cover Email 2
Do “Healthy” Foods Force You to Gain Weight?
That’s one of the dirtiest secrets of the multi-billion-dollar food industry.
The FDA, the US Food and Drug Association, regulates the claims that can be made about food and drugs. These regulations have the force of law.
But there’s one ingredient that they don’t really regulate.
This ingredient is the secret ingredient that makes food so tasty you can’t stop eating it—even though you know you should.
This ingredient is the secret ingredient that’s used in almost every “low-fat” food… because if those “low-fat” foods weren’t full of it, you couldn’t stand to eat them.
And increasingly, scientists are considering this ingredient one of the major culprits behind such deadly diseases as heart disease, Alzheimer’s, cancer and more.
Click here to read “How Healthy Processed Foods Make You Fat.” [E2]
Cover Email 3
The Truth about Acid and Alkaline Foods
If you’ve heard of alkaline diets, you’ve probably scratched your head and said, But aren’t citrus fruits very acid…and very good for me?
You’re right.
They are and they are.
Because just like some parts of your body should be so acid they’d take the hair off a dog, while the rest of your body should be slightly alkaline, or you will be very sick, so some foods are naturally acid or alkaline.
When it comes to weight loss, it’s how foods affect your body that make them acid or alkaline. Does what you eat keep those few parts of you that should be acid, acidic, and the rest of you, alkaline?
Or does that food force your entire body to produce acid to dispose of toxins and then, when that doesn’t work, store all those toxins and extra acid the produce in your fat cells?
Click here to learn the truth about 7 Alkaline Foods that Help You Lose Weight.[E3]
Launch Email 1
Subject Line: Do You Make These 3 Common Weight Loss Mistakes? (Email 1 of 3)/ STOP Making these 3 Common Weight Loss Mistakes (Email 1 of 3) / Look Younger and Lose Weight in Just an Hour a Week(Email 1 of 3)/ Are You Exercising Too Hard? (Email 1 of 3)
Did you know that there are 3 common myths keeping us from losing weight? And yet these are the exact 3 things virtually all of us who’ve ever tried to lose a pound are told to do.
I didn’t either, until I saw an amazing presentation by certified personal trainer and weight loss expert Wes Virgin and creator of the Fat Diminisher System.
Wes has had amazing success helping people lose weight and transform their bodies, first his own, then soldiers in Iraq. Now he’s helping regular folks just like you and me shed their unwanted fat, improve their health, boost their energy, and just plain look better.
When I learned this, I asked Wes if he had any advice I could share, and he said,
Practically everyone who tries to lose weight makes 3 big mistakes… that they’re specifically taught and encouraged to make by the food and diet industries.So if that’s you, don’t feel bad.
It’s not your fault!
Mistake #3: doing lots of long, slow, boring cardio because “It burns lots of calories fast.”
Not even close.
Wes explained that while he personally hates cardio, it’s a fact that nature designedus to do lots and lots and lots of cardio.
So the more cardio you do, themore efficient you get… and the fewer calories you burn.
Now, if you love running or cycling or spinning, go for it! But it’s a slow way to lose weight because your body gets really good at it, really fast.
But what if you want a firm, toned, attractive, sexy body, rather than skinny legs…and a flabby tummy?
What if you want extra energy for your family, your kid, your parents, that special someone, rather than just burning it up doing more exercise?
What if you don’t want to take time out of your day to go to a sweaty germ-infested gym and wait for equipment, then shower with a bunch of strangers?
Wes has developed a fast and effective but fun workout program for all fitness levels to shed fatby building lean, toned, attractive muscle. So you feel great andlook great, whether you’re a woman or a man, regardless of your fitness level…
In just an hour a week…
Not a day, a week.
Next: Mistake #2, which has made millions of us obese and sick despite our best efforts… and a tasty way to fix that mistake!
[Signature block]
PS: Wes asked me to revealthe 7 Common Lies AboutFat Loss the multi-billion dollar food industry wants you to believe. If you’re anything like me, reading it will change everything you think you knew about fat loss. It will blow away the lies standing between you and the body you want and deserve. And when you change your mind, you can change your body and your life. Click here to read it at FatDiminisher.com.[E4]
Launch Email 2
Subject Line: Is a Calorie Really Just a Calorie? (Email 2 of 3)/ Are all Calories the Same? (Email 2 of 3) / The Truth About Calories (Email 2 of 3) / Are You Eating Lies? (Email 2 of 3)
[Blank]days ago, I sent you a great article written by Wes Virgin, a certified personal trainer and fitness and weight loss expert who created theFat Diminisher System to help his clients.
He explained why doing long, slow cardio is a mistake if you want to lose weight fast. And he busted the 7 common lies about fat loss.
Now he’s about to explain the lie behind today’s obesity crisis.
The big, wealthy food corporations spend fortunes telling us that…
A calorie is a calorie is a calorie.
Mistake #2: believing a calorie is a calorie is a calorie, even though it’s been pounded into our heads…
becauseit’s just not true.
Your body handles different calories differently.
Like many of us, I want to lose a few pounds. So when I reached out to Wes Virgin, I was shocked when he told me that under no circumstances should I eat anything marked “diet” or “low fat,” or even “healthy” or “natural.”
He said, those words are code for “full of sugar,” and sugar makes you fatter faster than anything else.
I said, Wes, you’re full of…sugar. Because a calorie’s just a calorie! I mean, they all contain the same amount of energy.
Don’t they?
Sure, he said: but your body uses different forms of energy differently.
After all,you wouldn’t shovel coal into your car’s gas tank or pour diesel into a jet engine. But the food and diet corporations spend fortunes telling us we should do that to ourselves.
I asked,Can you prove to me what you’re saying is true?
Sure, he said. It’ll take just 2 days.
I’m game! I told him. What do I have to do?
One day, you’ll eat what I tell you. It’s just real food and you can season it any way you want.
The next day, you eat all the “healthy” “diet” “low-fat” food” you want. Just tell me how you feel.
So on Day One, I ate what Wes told me to:
For breakfast, his Fat Diminishing Drink packed with anti-oxidant-rich superfoods followed by a generous plate of fruit and some Greek yogurt. Lunch? Roasted salmon on a gorgeous salad of greens and broccoli with tangy lemon dressing and roasted sweet potato wedges. My midday snack? A perfect sweet-tart apple and cashews, a dinner of spicy chicken saladwith brown rice and fresh vegetables and a small glass of red wine, followed by my night-time Fat Diminishing Drink.
I wasn’t hungry and enjoyed the food, I felt great all day long and slept like a baby.
The next day, everything came out of a bag, box or carton telling me how good it was for me, how healthy and natural it was.
But it was a nightmare. I was hungry all the time. I don’t mean, hungry as in, Time for lunch. I mean, I simply couldn’t stop eating.It was like there was a little evil demon in my ear whispering, more, moremore…
And I thrashed all night long.
ThenWes had me read the labels.
There was sugar in my fruit yogurt for breakfast.
There was sugar in my granola bar snack—about as much sugar as a candy bar, in fact!
My very tasty frozen lunch was full of sugar. And the juice I drank at lunch had as much sugar as a can of soda!
Then I had a second granola snack bar—the label said it was full of healthy fiber, which I know I need——and more fruit yogurt in mid-afternoon.
Dinner was a salad with low-fat salad dressing—which is full of sugar—and I had some “whole wheat” bread for more fiber. Except that it had just a sprinkling of whole grain meal and it got its color from… brown sugars like molasses.
Wes toted up the calories from both days for me. I’d eaten about 500 calories more on Day Two of processed “healthy” and “diet” and “low-fat” food than Wes’ simple menu of real, good food.
If you’re wondering, a pound of fat has about 3500 calories in it.
Despite being well on my way to packing on another pound, I’d had way less energy.
“Our bodies can’t handle a lot of sugar,” Wes told me. “So it releases insulin to store that sugar as fat, which makes us very hungry and craving more sugar. This is how people who are trying to eat healthy become obese and diabetic.”
Wes is right…
All calories are not the same.
In just a few days, I’ll share Mistake #1, which does more to sabotage your weight loss efforts than anything else—and how you can easily repair that damage.
Talk to you later!
[Signature]
PS: In the meantime, Wes has shared his favorite spicy chicken salad recipe with you. It’s quick, easy and delicious. Click here to enjoy it yourself.[E5]
Wesley Virgin’s Spicy Southwestern Chicken Salad
Makes 4 servings.
This salad is packed with flavor so you enjoy it and anti-oxidants so your body burns fat faster.
Ingredients
- 1 pound cooked chicken, shredded (your choice white or dark meat)
- 1 ripe avocado, peeled and cubed
- 1 red bell pepper, preferably organic, seeded and chopped
- ¼ onion, finely chopped
- ½ cup cilantro (use parsley if you hate cilantro)
- 2 scallions, thinly sliced
- 1 jalapeno, seeded and finely chopped (use less if you want and wash your hands well after handling)
- ¼ cup good olive oil
- 1 lime, halved and juiced
- 1 clove garlic, roughly chopped
- Splash of your favorite hot sauce
- Salt and pepper to taste
Instructions
Combine chicken, avocado, red pepper, onion and cilantro or parsley, and jalapeno in a small bowl. In a blender, combine olive oil, lime juice, garlic, hot sauce and salt and pepper. Puree, drizzle over the salad, and toss well.
Serve with a green salad, some brown rice, and a handful of your favorite green vegetables. Or wrap salad in whole wheat tortillas along with sliced juicy ripe tomatoes and fresh baby greens, and serve with a side salad.
Launch Email 3
Subject Line: Does Dieting “Help” You Gain Weight? (Email 3 of 3+ Bonus[E6])/ Why Dieting “Helps” You Gain Weight(Email 3 of 3+ Bonus)/ How Diets Force You to Gain Weight(Email 3 of 3+ Bonus)
Over the past [blank]days, certified personal trainer and fitness expert Wes Virgin, creatorof the Fat Diminisher System, has exposed 2 of the 3 biggest mistakes almost everyone has been taught to make when trying to lose weight.
He’s explained why you don’t have to do long, slow, boring cardio and exposed the 7 Common Weight Loss Lies we’ve been taught.
He’s exposed the hidden ingredient that is why so many of us have weight and health problems, and shown us terrific, tasty ways to avoid it.
And after that two-day experiment Wes asked me to do, I realized he knew exactly what he’s talking about.
Now he’s about to reveal the biggest weight loss mistake there is.
Remember the menu Wesgave for me?
I couldn’t believe how much food it was. I said, “Wes, this is too much food!”
All he said was—and it totally floored me—“The biggest enemy of weight loss is hunger.”
Mistake #3: going hungry.
And eating bland, boring food you don’t like.
Hunger is one of our deepest, strongest, oldest instincts and nobody can beat it. Nobody.Sooner or later, hunger will send you on a rampaging refrigerator raid, and you’re gonna eat. A lot. And it’s going to be packed with all the protein, fat, sugar and flavor you’ve been depriving yourself of.
Worse, hunger slows your metabolism at the same time you eat more—so your body requires less energy and stockpiles the rest.
As fat.
So click here to watch Wes’ absolutely free, valuable and interesting presentation. He explains how you can use
- Good, good-for-you food so you never feel hungry or deprived
- His anti-oxidant-packed Fat Diminishing Drink full of a superfood we (men and women alike!) crave because it’s so delicious
- And short, interesting, fun workouts that leave you energized
To strip away your excess fat, revealing your true body…
Toned, attractive, healthier and better-looking than most 20-year-olds.
Now there’s no obligation, but for next the 48 hours, Wes is offering theFat DiminisherSystemat 50% off.[E7]
That’s because, until now, Wes has shared theFat DiminisherSystemthrough word of mouth: friends and family, their friends and families, and so on. Now he’s opening it up to the rest of us.
I’ll tell you a secret.
After Wes asked me to try his two-day food experiment, I paid full price for his program.
It’s worth every penny.
Because it’s a simple, effective, sane program that fits easily into your daily routine.
So you might want to jump on it now, before the price goes back up.
And the Fat DiminisherSystemis fully guaranteed. That means that if for any reason—any reason at all—you’re unhappy with it, you get your money back. 100%. No questions asked.
But I’ve also got a free gift for you, because Wes Virgin wants to share how simple and easy good food can be.
So go watch his presentation and get theFat DiminisherSystem.
Then send me your receipt and I will send you Wes Virgin’s Good, Good-for-You Cookbook. Totally free. Yours to keep, enjoy and share even if you decide you want your money back.
[E1]Hyperlink to article
[E2]Hyperlink to article
[E3]Hyperlink to article
[E4]The article will need to be hosted on Fat Diminisher and appropriately linked. While the article leads to the Fat Diminisher, the purpose of the email is to tease them, so I haven’t included a direct CTA leading to the VSL. You may feel differently about that and want one.
[E5]This is a nominal hyperlink: NOTE THE ADDRESS. At the jump should be the following recipe. Remember, we’re training them to click by giving away goodies. However, note there is no direct CTA leading to the VSL, as above.
[E6]I strongly recommend a bonus, such as a great cookbook: easy, simple, tasty, nourishing. Can you give your customers that? If so, I will adjust and adapt throughout to hint about it in the previous emails. If not, I will strike references here.
[E7]Note this.