CHAPTER 5

Stereotypes, Prejudice, and Discrimination

HANDOUT 5.1a

Read the paragraph and answer the question at the end:

On January 4, 2003, Madeline Sands, 28, of Duluth, Minnesota, reported to the local police that she had seen a Bigfoot-like creature. She told Sgt. Alex Fender that she had been walking home from a neighbor's house during a snowstorm in the early evening, when suddenly she heard a loud sound coming from the clump of woods that borders on the side of her property. She looked in that direction and again there was a rushing sound, and she caught a glimpse of something moving swiftly between the trees. It looked like a very tall man with fur. And then she heard "it" whine. "Its voice was not like any human voices I've ever heard. I'm sure there was something out there  I know it!" She told Sgt. Fender. Because the snow had covered up any possible tracks, investigation by the police, so far, has failed to turn up evidence.

Which do you think is most likely?

Madeline Sands ______may have seen a Bigfoot-like creature

______probably saw some unusual natural phenomenon but not "Bigfoot"

______probably imagined or fantasized the experience

______probably made it up, to get some attention or notoriety

HANDOUT 5.1b

Read the paragraph and answer the question at the end:

On January 4, 2003, Madeline Sands, 73, of Duluth, Minnesota, reported to the local police that she had seen a Bigfoot-like creature. She told Sgt. Alex Fender that she had been walking home from a neighbor's house during a snowstorm in the early evening, when suddenly she heard a loud sound coming from the clump of woods that borders on the side of her property. She looked in that direction and again there was a rushing sound, and she caught a glimpse of something moving swiftly between the trees. It looked like a very tall man with fur. And then she heard "it" whine. "Its voice was not like any human voices I've ever heard. I'm sure there was something out there  I know it!" She told Sgt. Fender. Because the snow had covered up any possible tracks, investigation by the police, so far, has failed to turn up evidence.

Which do you think is most likely?

Madeline Sands ______may have seen a Bigfoot-like creature

______probably saw some unusual natural phenomenon but not "Bigfoot"

______probably imagined or fantasized the experience

______probably made it up, to get some attention or notoriety

HANDOUT 5.1c

Read the paragraph and answer the question at the end:

On January 4, 2003, Madeline Sands, of Duluth, Minnesota, reported to the local police that she had seen a Bigfoot-like creature. She told Sgt. Alex Fender that she had been sitting on her back porch in her wheelchair, about 2 hours after sunset, when suddenly she heard a loud sound coming from the clump of woods that borders on the side of her property. She looked in that direction and again there was a rushing sound, and she caught a glimpse of something moving swiftly between the trees. It looked like a very tall man with fur. And then she heard "it" whine. "Its voice was not like any human voices I've ever heard. I'm sure there was something out there  I know it!" She told Sgt. Fender. Because the snow had covered up any possible tracks, investigation by the police, so far, has failed to turn up evidence.

Which do you think is most likely?

Madeline Sands ______may have seen a Bigfoot-like creature

______probably saw some unusual natural phenomenon but not "Bigfoot"

______probably imagined or fantasized the experience

______probably made it up, to get some attention or notoriety

HANDOUT 5.2 Feelings About Your Social Groups

We are all members of different social groups or social categories. Some of such social groups or categories pertain to gender, race, religion, nationality, ethnicity, and socioeconomic class. We would like you to consider your membership in those particular groups or categories, and respond to the following statements on the basis of how you feel about those groups and your membership in them. There are no right or wrong answers to any of these statements; we are interested in your honest reactions and opinions. Rate how much you agree with each statement using the following scale[1]:

1 / 2 / 3 / 4 / 5 / 6 / 7
strongly disagree / strongly agree
1. / ______/ I am a worthy member of the social groups I belong to.
2. / ______/ I often regret that I belong to some of the social groups I do.
3. / ______/ Overall, my social groups are considered good by others.
4. / ______/ Overall, my group memberships have very little to do with how I feel about myself.
5. / ______/ I feel I don’t have much to offer to the social groups I belong to.
6. / ______/ In general, I’m glad to be a member of the social groups I belong to.
7. / ______/ Most people consider my social groups, on the average, to be more ineffective than other social groups.
8. / ______/ The social groups I belong to are an important reflection of who I am.
9. / ______/ I am a cooperative participant in the social groups I belong to.
10. / ______/ Overall, I often feel that the social groups of which I am a member are not worthwhile.
11. / ______/ In general, others respect the social groups that I am a member of.
12. / ______/ The social groups I belong to are unimportant to my sense of what kind of person I am.
13. / ______/ I often feel I’m a useless member of my social groups.
14. / ______/ I feel good about the social groups I belong to.
15. / ______/ In general, others think that the social groups I am a member of are unworthy.
16. / ______/ In general, belonging to social groups is an important part of my self-image.

HANDOUT 5.4 TV Commercial Coding Sheet

Name of Product / Date and Time

1.Central figure:

Male
Female

Do not use a commercial that has more than two central figures. The narrator counts as one. Score below for each figure.[2]

Central figure is:
narrator
product user
authority
Central figure’s role is:
spouse
parent
homemaker
boyfriend or girlfriend
interviewer or narrator
worker
celebrity
professional

2.Location of the scene:

home
office
store
other

3.Type of arguments given by each central figure:

scientific (facts)
nonscientific (opinions and testimonials)
none

4.Type of product:

home
food
body
other

HANDOUT 5.5

Please circle the response that most accurately represents your views.[3]

1.Over the past few years, Blacks have gotten more economically than they deserve.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

2.Over the past few years, the government and news media have shown more respect for Blacks than they deserve.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

3.It is easy to understand the anger of Black people in America.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

4.Discrimination against Blacks is no longer a problem in the United States.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

5.Blacks are getting too demanding in their push for equal rights.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

6.Blacks should not push themselves where they are not wanted.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

HANDOUT 5.6

Please circle the response that most accurately represents your views[4].

1.Discrimination against women is no longer a problem in the United States.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

2.Women often miss out on good jobs due to sexual discrimination.

1 / 2 / 3 / 4 / 5
strongly disagree

3.It is rare to see women treated in a sexist manner on television.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

4.On average, people in our society treat husbands and wives equally.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

5.Society has reached the point where women and men have equal opportunities for achievement.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

6.It is easy to understand the anger of women’s groups in America.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

7.It is easy to understand why women’s groups are still concerned about societal limitations of women’s opportunities.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

8.Over the past few years, the government and news media have been showing more concern about the treatment of women than is warranted by women’s actual experiences.

1 / 2 / 3 / 4 / 5
strongly disagree / strongly agree

HANDOUT 5.7 Motivation to Control Racism

Using the scale below, please indicate your reaction to each of the statements by writing the number that corresponds to your evaluation in the blank before the question number[5].

-3 / -2 / -1 / 0 / 1 / 2 / 3
Strongly Disagree / Strongly Agree
______/ 1. / In today’s society it is important that one not be perceived as prejudiced in any manner.
______/ 2. / I always express my thoughts and feelings, regardless of how controversial they might be.
______/ 3. / I get angry with myself when I have a thought or feeling that might be considered prejudiced.
______/ 4. / If I were participating in a class discussion and a Black student expressed an opinion with which I disagreed, I would be hesitant to express my own viewpoint.
______/ 5. / Going through life worrying about whether you might offend someone is just more trouble than it’s worth.
______/ 6. / It’s important to me that other people not think I’m prejudiced.
______/ 7. / I feel it’s important to behave according to society’s standards.
______/ 8. / I’m careful not to offend my friends, but I don’t worry about offending people I don’t know or don’t like.
______/ 9. / I think that it is important to speak one’s mind rather than to worry about offending someone.
______/ 10. / It’s never acceptable to express one’s prejudices.
______/ 11. / I feel guilty when I have a negative thought or feeling about a Black person.
______/ 12. / When speaking to a Black person, it’s important to me that he/she not think I’m prejudiced.
______/ 13. / It bothers me a great deal when I think I’ve offended someone, so I’m always careful to consider other people’s feelings.
______/ 14. / If I have a prejudiced thought or feeling, I keep it to myself.
______/ 15. / I would never tell jokes that might offend others.
______/ 16. / I’m not afraid to tell others what I think, even when I know they disagree with me.
______/ 17. / If someone who made me uncomfortable sat next to me on a bus, I would not hesitate to move to another seat.

HANDOUT 5.8a Groups Study

Matrix 1. These numbers are points for:[6]

Red group member #6 / 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10 / 1l / 12 / 13 / 14
Blue group member #7 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7 / 6 / 5 / 4 / 3 / 2 / 1

Matrix 2. These numbers are points for:

Blue group member #7 / 7 / 8 / 9 / 10 / 11 / 12 / 13 / 14 / 15 / 16 / 17 / 18 / 19
Red group member #6 / 1 / 3 / 5 / 7 / 9 / 11 / 13 / 15 / 17 / 19 / 21 / 23 / 25

Matrix 3. These numbers are points for:

Red group member #6 / 19 / 18 / 17 / 16 / 15 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7
Blue group member #7 / 1 / 3 / 5 / 7 / 9 / 11 / 13 / 15 / 17 / 19 / 21 / 23 / 25

Matrix 4. These numbers are points for:

Blue group member #7 / 14 / 15 / 16 / 17 / 18 / 19 / 20 / 21 / 22 / 23 / 24 / 25 / 26 / 27
Red group member #6 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7 / 6 / 5 / 4 / 3 / 2 / 1

Matrix 5. These numbers are points for:

Red group member #6 / 7 / 8 / 9 / 10 / 11 / 12 / 13 / 14 / 15 / 16 / 17 / 18 / 19
Blue group member #7 / 1 / 3 / 5 / 7 / 9 / 11 / 13 / 15 / 17 / 19 / 21 / 23 / 25

Matrix 6. These numbers are points for:

Blue group member #7 / 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10 / 1l / 12 / 13 / 14
Red group member #6 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7 / 6 / 5 / 4 / 3 / 2 / 1

Matrix 7. These numbers are points for:

Blue group member #7 / 19 / 18 / 17 / 16 / 15 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7
Red group member #6 / 1 / 3 / 5 / 7 / 9 / 11 / 13 / 15 / 17 / 19 / 21 / 23 / 25

Matrix 8. These numbers are points for:

Red group member #6 / 14 / 15 / 16 / 17 / 18 / 19 / 20 / 21 / 22 / 23 / 24 / 25 / 26 / 27
Blue group member #7 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7 / 6 / 5 / 4 / 3 / 2 / 1

HANDOUT 5.8b Groups Study: Two Examples of How to Score the Matrices.

For this first pair of matrices, let’s say that this person is in the red group and circled the following numbers:

Matrix 1. These numbers are points for:

Red group member #6 / 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10 / 1l / 12 / 13 / 14
Blue group member #7 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7 / 6 / 5 / 4 / 3 / 2 / 1

Matrix 6. These numbers are points for:

Blue group member #7 / 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10 / 1l / 12 / 13 / 14
Red group member #6 / 14 / 13 / 12 / 11 / 10 / 9 / 8 / 7 / 6 / 5 / 4 / 3 / 2 / 1

On the first matrix their score would be 11 because they circled the 11th pair of numbers, on the second matrix their score would be 6 because they circled the 6th pair of numbers. Since they are in the red group, you would subtract their score from the second matrix (the one with their group on the bottom) from their score on the first matrix (the one with their group on the top). This would be a score of 5 (a positive score) indicating ingroup bias on this matrix.

For this second pair of matrices, let’s say that this person is in the blue group and circled the following numbers:

Matrix 2. These numbers are points for:

Blue group member #7 / 7 / 8 / 9 / 10 / 11 / 12 / 13 / 14 / 15 / 16 / 17 / 18 / 19
Red group member #6 / 1 / 3 / 5 / 7 / 9 / 11 / 13 / 15 / 17 / 19 / 21 / 23 / 25

Matrix 5. These numbers are points for:

Red group member #6 / 7 / 8 / 9 / 10 / 11 / 12 / 13 / 14 / 15 / 16 / 17 / 18 / 19
Blue group member #7 / 1 / 3 / 5 / 7 / 9 / 11 / 13 / 15 / 17 / 19 / 21 / 23 / 25

On the first matrix their score would be 8 because they circled the 8th pair of numbers, on the second matrix their score would be 9 because they circled the 9th pair of numbers. Since they are in the blue group, you would subtract their score from the second matrix (the one with their group on the bottom) from their score on the first matrix (the one with their group on the top). This would be a score of -1 (a negative score) indicating ingroup bias on this matrix.

[1] From Luhtanen & Crocker. Copyright © 1992 by Sage Publication, Inc. Reprinted by permission of Sage Publications, Inc.

[2] From Watson. Copyright © 1990 by the American Psychological Association. Reprinted with permission.

[3] From McConahay. Copyright © 1986 by Academic Press, Inc. Reprinted with permission.

[4] From Swim et al. Copyright © 1995 by the American Psychological Association. Reprinted with permission.

[5] From Dunton & Fazio. Copyright © 1997 by Sage Publication, Inc. Reprinted by permission of Sage Publications, Inc.

[6] From Tajfel. Copyright © 1970 by Scientific American. Reprinted with permission.