HANDOUT #3

MARKET RESEARCH

FOR MORE INFORMATION ON: / TRY THESE RESOURCES:
How to start your business research
. Small Business Accelerator Guides (100+ industry specific guides)
. Sample Business Plans & marketing Plans
. List of associations, books, and business research resources / . : Click on Business Planning and select> Accelerator Guides
Gale Business Plans
Prince George Library Online Database
. : Click Research> Business and Statistics
Samples Business Plans

Writing your Business Plan / Business Plan Handbook
. : Click on Research and selec tBusiness and StatisticsBusiness Plan Handbooks
Canada Business Network
. : Click on Planning and select> Business Planning
Business Plan Books and E-books at the Prince George Library:
658.4012 (call number)
Local Market & Customer Information / City of PG – Economic Development
. :
.
Click on Investment Opportunities>
Check out:
-Economic Overview -Main Sectors
-Industrial Real Estate -Commercial Real Estate
-Workforce - Transportation and Logistics
-Infrastructure
Civic Info BC
. Click on Survey and Statistics
City of Prince George
. : Click on City Business
Check out:
-Business Licences > Statistics
-BizPalBusinses Permits and Licences
Statistics Canada Census Profiles
. : Click on Browse by Key Resources > Census> Data Products> Census Profile – e.g. enter Prince George
CANSIM (Socio Economic Database) Statistics Canada
.
BC Statistics
. www.bcstats.gov.bc.ca : Click on Browse by Subject
Community Information Database
. > click on Generate a Community Profile > enter community name e.g. Prince George
Check out: Tutorials ( bdc.ca/tutorials )
Environics Analytics
. : Click on prism lifestyle lookup> enter postal code
FP Markets: Canadian Demographic
. 338.272 FPM (In Library Reference)
Check out PSYTE data in FP Markets:
-
BC Business to Business Sales and Marketing Directory
. 338.470002571 CAN (In Library Reference)
Industry Information / Statistics Canada NAICS Codes
. : Search NAICS (North American Industry Codes Standard)
Industry Canada
. : Click on Just for Business Find Statistics and Research Find Statistics By Industry
-Check out Canadian Industry Statistics to see reports available by industry
-Use the SME Benchmarking Tool to Generate Report based on your NAICS code
Think Google
: Click on Industries
. : Click on Business Planning and select> Accelerator Guides> Select a relevant guide > Industry Information
Library Database Business Source Premiere: Industry Reports & Publications
: Click Research> Business and Statistics
Reports by Industry Associations
Check out Directory of Business and Trade Associations:

Surveys / Canada Business Network Survey Guides
. : Click on Planning> Market Research > Designing a Questionnaire + Type of Survey Questions
Survey Monkey
.
Operating Requirements / City of Prince George BizPal:

Business News and Trends / Community Futures Reception
-BC Business, Business Vancouver and other Resources
Prince George Library Trade and Business Magazines
Business Ideas Database

Google Alerts

Consumer Trends / Prizm5 Lifestyle Lookup

Stats Canada’s Consumer Trends Update:

BDC’s Emerging Consumer Trends:

Google Alerts

Further Reading/Viewing:

Stats Can Tutorial for Businesses:

Stats Can Tutorial on NHS:

Calculating the Market Share of a Business:

Marketing Research Guide: