Statistical Tables

SIGs Report

April 2008 to March 2009

Note: Some changes were made to the JNLR questionnaire in July 2008 – see JNLR/TNS info site for new questionnaire.

These analyses will be included in the report once 12 months data has been collected.

JNLR/TNS mrbi 2009/1 Data 2008/9

Espri Ltd.

TABLE 501 Ownership inhome or for personal use

╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣

UNIV EST (000's) ║ 3526║ 1744 1782 2080 955║ 2361 1165 606║ 284 333 787 655 547 435 485║ 617 1404 2122 1775║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║

SAMPLE ║ 14917║ 7332 7585 8820 4000║ 10015 4902 2679║ 1321 1345 3043 2833 2183 2028 2164║ 2666 5709 9208 7221║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Any internet access (in ║ 2216║ 1094 1121 1255 717║ 1489 726 442║ 225 218 539 494 385 218 137║ 443 982 1234 1251║

home) ║ 63%║ 63% 63% 60% 75%║ 63% 62% 73%║ 79% 66% 69% 75% 70% 50% 28%║ 72% 70% 58% 70%║

║ ║ ║ ║ ║ ║

Broadband internet access║ 1882║ 936 946 1067 616║ 1259 623 380║ 189 190 469 422 325 179 109║ 378 848 1034 1082║

║ 53%║ 54% 53% 51% 65%║ 53% 53% 63%║ 66% 57% 60% 65% 59% 41% 22%║ 61% 60% 49% 61%║

║ ║ ║ ║ ║ ║

Regular internet access ║ 554║ 268 286 318 172║ 367 188 109║ 61 48 129 120 98 58 40║ 110 239 316 298║

║ 16%║ 15% 16% 15% 18%║ 16% 16% 18%║ 22% 15% 16% 18% 18% 13% 8%║ 18% 17% 15% 17%║

║ ║ ║ ║ ║ ║

Plasma TV or LCD TV ║ 1690║ 858 832 946 525║ 1113 578 324║ 167 178 446 360 269 165 105║ 345 791 899 984║

║ 48%║ 49% 47% 45% 55%║ 47% 50% 53%║ 59% 53% 57% 55% 49% 38% 22%║ 56% 56% 42% 55%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 2595║ 1281 1314 1505 773║ 1743 852 475║ 226 260 635 524 405 289 255║ 486 1121 1474 1420║

║ 74%║ 73% 74% 72% 81%║ 74% 73% 78%║ 80% 78% 81% 80% 74% 66% 53%║ 79% 80% 69% 80%║

║ ║ ║ ║ ║ ║

DVD Player/ Recorder ║ 3133║ 1540 1593 1812 905║ 2102 1031 570║ 273 308 742 617 504 360 330║ 581 1323 1811 1666║

║ 89%║ 88% 89% 87% 95%║ 89% 89% 94%║ 96% 92% 94% 94% 92% 83% 68%║ 94% 94% 85% 94%║

║ ║ ║ ║ ║ ║

Digital Camera/Camcorder ║ 1976║ 962 1014 1131 638║ 1333 643 400║ 192 201 503 437 322 190 130║ 393 897 1079 1141║

║ 56%║ 55% 57% 54% 67%║ 56% 55% 66%║ 68% 60% 64% 67% 59% 44% 27%║ 64% 64% 51% 64%║

║ ║ ║ ║ ║ ║

BlackBerry ║ 193║ 105 88 109 65║ 131 62 43║ 19 23 57 47 33 11 3║ 41 98 94 127║

║ 5%║ 6% 5% 5% 7%║ 6% 5% 7%║ 7% 7% 7% 7% 6% 3% 1%║ 7% 7% 4% 7%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 1536║ 754 782 808 493║ 840 696 330║ 231 231 444 309 218 74 30║ 462 906 630 984║

║ 44%║ 43% 44% 39% 52%║ 36% 60% 54%║ 81% 69% 56% 47% 40% 17% 6%║ 75% 65% 30% 55%║

║ ║ ║ ║ ║ ║

Digital (DAB) radio ║ 275║ 149 126 156 95║ 175 99 50║ 30 26 68 68 47 21 15║ 56 124 150 162║

║ 8%║ 9% 7% 8% 10%║ 7% 9% 8%║ 10% 8% 9% 10% 9% 5% 3%║ 9% 9% 7% 9%║

╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════════════╝

* Plasma TV or LCD TV combined since July ‘08

JNLR/TNS mrbi 2009/1 Data 2008/9

Espri Ltd.

TABLE 501 Ownership inhome or for personal use

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 3526║ 475 978 864 917 210 82║ 1453 1781 292 152║ 988 924 974 640║ 2166 1360║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 14917║ 1822 4167 3515 3939 1065 409║ 5989 7454 1474 773║ 2791 4107 4781 3238║ 8195 6722║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Any internet access (in ║ 2216║ 405 740 543 389 115 25║ 1145 932 139 65║ 702 565 591 357║ 1449 767║

home) ║ 63%║ 85% 76% 63% 42% 55% 30%║ 79% 52% 48% 43%║ 71% 61% 61% 56%║ 67% 56%║

║ ║ ║ ║ ║ ║

Broadband internet access║ 1882║ 370 645 454 329 68 16║ 1016 783 83 39║ 652 467 493 271║ 1331 551║

║ 53%║ 78% 66% 53% 36% 32% 19%║ 70% 44% 29% 25%║ 66% 51% 51% 42%║ 61% 40%║

║ ║ ║ ║ ║ ║

Regular internet access ║ 554║ 75 177 145 93 54 10║ 252 238 64 31║ 122 173 156 104║ 289 266║

║ 16%║ 16% 18% 17% 10% 26% 12%║ 17% 13% 22% 20%║ 12% 19% 16% 16%║ 13% 20%║

║ ║ ║ ║ ║ ║

Plasma TV or LCD TV ║ 1690║ 286 529 438 359 64 14║ 815 797 78 37║ 589 458 411 233║ 1152 538║

║ 48%║ 60% 54% 51% 39% 30% 17%║ 56% 45% 27% 24%║ 60% 50% 42% 36%║ 53% 40%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 2595║ 394 776 662 618 113 32║ 1170 1280 145 68║ 811 680 739 365║ 1699 896║

║ 74%║ 83% 79% 77% 67% 54% 39%║ 81% 72% 49% 45%║ 82% 74% 76% 57%║ 78% 66%║

║ ║ ║ ║ ║ ║

DVD Player/ Recorder ║ 3133║ 451 905 789 769 169 52║ 1356 1557 220 110║ 919 814 873 527║ 1965 1168║

║ 89%║ 95% 93% 91% 84% 80% 63%║ 93% 87% 75% 72%║ 93% 88% 90% 82%║ 91% 86%║

║ ║ ║ ║ ║ ║

Digital Camera/Camcorder ║ 1976║ 366 626 491 372 95 25║ 992 864 120 57║ 576 590 527 283║ 1250 726║

║ 56%║ 77% 64% 57% 41% 45% 30%║ 68% 49% 41% 38%║ 58% 64% 54% 44%║ 58% 53%║

║ ║ ║ ║ ║ ║

BlackBerry ║ 193║ 68 61 36 23 4 1║ 129 59 5 1║ 56 73 51 13║ 123 70║

║ 5%║ 14% 6% 4% 2% 2% 1%║ 9% 3% 2% 1%║ 6% 8% 5% 2%║ 6% 5%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 1536║ 264 508 382 306 59 16║ 773 688 76 28║ 504 408 408 217║ 1030 506║

║ 44%║ 56% 52% 44% 33% 28% 20%║ 53% 39% 26% 19%║ 51% 44% 42% 34%║ 48% 37%║

║ ║ ║ ║ ║ ║

Digital (DAB) radio ║ 275║ 56 97 64 44 10 4║ 153 107 14 7║ 107 81 43 44║ 194 81║

║ 8%║ 12% 10% 7% 5% 5% 5%║ 11% 6% 5% 4%║ 11% 9% 4% 7%║ 9% 6%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

* Plasma TV or LCD TV combined since July ‘08

JNLR/TNS mrbi 2009/1 Data 2008/9

Espri Ltd.

TABLE 502 Propensity to acquire in next 612 months

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3526║ 1744 1782 2080 955║ 2361 1165 606║ 284 333 787 655 547 435 485║ 617 1404 2122 1775║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║

SAMPLE ║ 14917║ 7332 7585 8820 4000║ 10015 4902 2679║ 1321 1345 3043 2833 2183 2028 2164║ 2666 5709 9208 7221║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Any internet access (in ║ 223║ 110 113 125 72║ 134 89 49║ 27 23 68 52 31 15 7║ 50 118 104 144║

home) ║ 6%║ 6% 6% 6% 8%║ 6% 8% 8%║ 9% 7% 9% 8% 6% 3% 1%║ 8% 8% 5% 8%║

║ ║ ║ ║ ║ ║

Broadband internet access║ 207║ 101 106 119 67║ 126 81 46║ 24 21 65 48 29 14 6║ 45 110 97 134║

║ 6%║ 6% 6% 6% 7%║ 5% 7% 8%║ 8% 6% 8% 7% 5% 3% 1%║ 7% 8% 5% 8%║

║ ║ ║ ║ ║ ║

Regular internet access ║ 20║ 12 9 10 6║ 10 11 3║ 5 3 4 6 2 0 1║ 8 11 9 13║

║ 1%║ 1% 0% 0% 1%║ 0% 1% 0%║ 2% 1% 0% 1% 0% 0% 0%║ 1% 1% 0% 1%║

║ ║ ║ ║ ║ ║

Plasma TV or LCD TV ║ 155║ 82 73 85 46║ 97 57 32║ 16 16 44 34 25 12 8║ 31 75 79 93║

║ 4%║ 5% 4% 4% 5%║ 4% 5% 5%║ 6% 5% 6% 5% 5% 3% 2%║ 5% 5% 4% 5%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 57║ 29 28 28 13║ 32 25 13║ 8 9 17 9 7 5 3║ 17 33 24 34║

║ 2%║ 2% 2% 1% 1%║ 1% 2% 2%║ 3% 3% 2% 1% 1% 1% 1%║ 3% 2% 1% 2%║

║ ║ ║ ║ ║ ║

DVD Player/ Recorder ║ 17║ 10 7 11 4║ 11 6 2║ 1 2 4 2 3 3 2║ 3 8 10 9║

║ 0%║ 1% 0% 1% 0%║ 0% 1% 0%║ 0% 1% 1% 0% 0% 1% 0%║ 1% 1% 0% 1%║

║ ║ ║ ║ ║ ║

Digital Camera/Camcorder ║ 64║ 30 35 40 23║ 38 26 14║ 7 8 22 12 9 4 3║ 15 37 27 42║

║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 2% 3% 2% 2% 1% 1%║ 2% 3% 1% 2%║

║ ║ ║ ║ ║ ║

BlackBerry ║ 41║ 21 20 21 10║ 21 20 9║ 7 8 13 8 3 2 0║ 14 28 14 29║

║ 1%║ 1% 1% 1% 1%║ 1% 2% 1%║ 2% 2% 2% 1% 1% 0% 0%║ 2% 2% 1% 2%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 85║ 41 44 47 33║ 47 38 21║ 11 11 31 19 7 4 1║ 22 54 31 62║

║ 2%║ 2% 2% 2% 3%║ 2% 3% 3%║ 4% 3% 4% 3% 1% 1% 0%║ 4% 4% 1% 3%║

║ ║ ║ ║ ║ ║

Digital (DAB) radio ║ 45║ 27 18 27 16║ 32 14 8║ 6 5 16 8 6 3 3║ 10 26 19 28║

║ 1%║ 2% 1% 1% 2%║ 1% 1% 1%║ 2% 1% 2% 1% 1% 1% 1%║ 2% 2% 1% 2%║

* Plasma TV or LCD TV combined since July ‘08

JNLR/TNS mrbi 2009/1 Data 2008/9

Espri Ltd.

TABLE 502 Propensity to acquire in next 612 months

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3526║ 475 978 864 917 210 82║ 1453 1781 292 152║ 988 924 974 640║ 2166 1360║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 14917║ 1822 4167 3515 3939 1065 409║ 5989 7454 1474 773║ 2791 4107 4781 3238║ 8195 6722║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Any internet access (in ║ 223║ 22 64 65 51 16 5║ 86 116 21 7║ 47 63 56 56║ 102 121║

home) ║ 6%║ 5% 7% 8% 6% 8% 6%║ 6% 6% 7% 5%║ 5% 7% 6% 9%║ 5% 9%║

║ ║ ║ ║ ║ ║

Broadband internet access║ 207║ 20 61 61 47 15 4║ 81 108 19 7║ 43 60 53 52║ 94 113║

║ 6%║ 4% 6% 7% 5% 7% 5%║ 6% 6% 6% 4%║ 4% 6% 5% 8%║ 4% 8%║

║ ║ ║ ║ ║ ║

Regular internet access ║ 20║ 2 7 5 5 1 1║ 8 10 2 0║ 6 5 4 5║ 11 10║

║ 1%║ 0% 1% 1% 1% 1% 1%║ 1% 1% 1% 0%║ 1% 1% 0% 1%║ 0% 1%║

║ ║ ║ ║ ║ ║

Plasma TV or LCD TV ║ 155║ 21 48 41 33 7 4║ 70 74 11 4║ 58 33 41 22║ 97 58║

║ 4%║ 4% 5% 5% 4% 3% 5%║ 5% 4% 4% 3%║ 6% 4% 4% 3%║ 4% 4%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 57║ 8 15 15 13 4 2║ 23 28 6 2║ 14 12 19 12║ 33 24║

║ 2%║ 2% 2% 2% 1% 2% 3%║ 2% 2% 2% 1%║ 1% 1% 2% 2%║ 2% 2%║

║ ║ ║ ║ ║ ║

DVD Player/ Recorder ║ 17║ 2 6 3 6 0 0║ 8 9 1 0║ 4 3 6 4║ 12 6║

║ 0%║ 0% 1% 0% 1% 0% 0%║ 1% 1% 0% 0%║ 0% 0% 1% 1%║ 1% 0%║

║ ║ ║ ║ ║ ║

Digital Camera/Camcorder ║ 64║ 8 25 16 11 2 1║ 34 28 3 1║ 23 13 17 11║ 44 20║

║ 2%║ 2% 3% 2% 1% 1% 1%║ 2% 2% 1% 0%║ 2% 1% 2% 2%║ 2% 1%║

║ ║ ║ ║ ║ ║

BlackBerry ║ 41║ 10 17 9 5 1 0║ 26 13 2 0║ 13 8 16 4║ 24 18║

║ 1%║ 2% 2% 1% 0% 1% 0%║ 2% 1% 1% 0%║ 1% 1% 2% 1%║ 1% 1%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 85║ 7 22 28 22 4 2║ 29 50 6 2║ 35 15 21 14║ 53 32║

║ 2%║ 2% 2% 3% 2% 2% 2%║ 2% 3% 2% 1%║ 4% 2% 2% 2%║ 2% 2%║

║ ║ ║ ║ ║ ║

Digital (DAB) radio ║ 45║ 13 17 7 7 1 ║ 30 14 1 0║ 26 10 5 4║ 35 10║

║ 1%║ 3% 2% 1% 1% 1% ║ 2% 1% 0% 0%║ 3% 1% 1% 1%║ 2% 1%║

* Plasma TV or LCD TV combined since July ‘08

JNLR/TNS mrbi 2009/1 Data 2008/9

Espri Ltd.

TABLE 503 Ownership inhome or for personal use

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║