Sports, Entertainment, & Recreation Marketing Course

AmeliaCountyHigh School

Room 5

Teacher:Mrs. Dana Knott

B.S., Political Science-Pre Law; Minor – Sociology

Professional Certificate – Public Administration

MBA – Business Management

Telephone:804 – 561 – 2101Email:

Supplies: A 2” Three ring binder with front/ back pockets, notebook paper, section divider tabs, pen/pencil, highlighter, calculator, and a flash drive.

Text:Sports & Entertainment Marketing, by South – Western Publishing

Course Description:

Sports, Entertainment, &Recreation (SER)is a course offered in the Marketing Education Program. It will take the students on a step-by-step journey through the world of marketing. Students will learn how the key functions of marketing are applied to sports and entertainment. This class will also help the student see and understand the connection between the entertainment industry and marketing. Real life marketing applications, technology and case studies will be incorporated into the classroom curriculum.

Objectives:

The Marketing Education Program has two specific objectives:

  1. To prepare students for full-time employment and / or continuing education in the marketing field.
  2. To offer training to adults employed or entering the marketing field.

The following Units of Studies will be addressed in the classroom and are aligned with State Competency Standards:

  • The importance of SER Marketing
/
  • Economics

  • Career Development
/
  • Communication

  • Promotion Mix
/
  • Sales Process

  • Employing Sponsorship
/
  • Market Research

  • Branding
/
  • Agents & Personal Manager

  • Merchandising
/
  • Product Licensing

Grading Policy:

  • Tests & Projects = (25/30) 50% of the final grade
  • Quizzes = 20% of the final grade
  • Activities, Individual and Group participation = 15% of the final grade
  • Homework = 10% of the final grade

Throughout the year there will be opportunities for extra credit. If your work is turned in after the due date it is considered late and is automatically deducted 15 points. See below for more expectations and requirements.

Grading System:

Grading System:

A = 90 – 100

B = 80 – 89

C =70 -79

D =60 -69

F = 59 and below = Failure

I = Incomplete

Class Expectations:

  • ALL class assignments, homework, tests, quizzes, and projects must be completely on time, neatly organized.
  • Students are responsible for making up missed work. Quizzes and tests are to be completed when you return to school. ALL assignments must be completed within a week or your absence.
  • Bring required materials to class everyday.
  • Assignments MUST have the student’s name, date and period on top right side of the paper.
  • Turn in assignments when due. If your work is turned in after the due date it is considered late and is automatically deducted 15 points.
  • Students are expected to be polite, respectful, responsible, cooperative, and attentive at ALL times.

Class Rules:

  • Follow directions the first time they are given.
  • Respect yourself and others.
  • Raise your hand to be recognized before speaking.
  • Do not use the computers without asking.
  • No eating or drinking in the classroom.
  • No electronic devices in the classroom (MP3’s, cell phones, Ipods, etc.).

General Consequences:

1st infraction = Verbal Warning

2nd infraction = Letter or Telephone call to parent / guardian

3rd infraction =Conference with parent or guardian

4th infraction = Sent to Office

* At the Teacher’s Discretion

DECA:

DECA is a youth organization for High School students enrolled in Marketing Education classes. DECA is a vital part of the ACHS Marketing Program. The organization provides students with an opportunity to participate in programs geared towards Leadership, Development, Vocational Understanding, Social Intelligence and Civic Consciousness.

A $15.00 fee is required.