Fantasy Sports Franchise Project

Sports and Event Management

PRODUCT PLANNING - BRANDING

Adding a new franchise to the league is an example of a product line extension. Remember the steps to New Product Development. The first step is always to generate ideas then screen. Do not eliminate before brainstorming. Type each of these documents in Powerpoint. You will upload these files to teacher website. We will combine all documents at the end of the class to create a portfolio for your franchise, so please use the same format for all documents.

Task: Pretend you have been hired by the NFL Direct of team Expansion. You and your partner are responsible for determine all faets of a new team for your selected team.

  1. Team Colors – one page that shows your color names with a color swatch and explanation.
  2. Team Logo – one page image of your logos and explanation. You will need at least 2 logo variations.
  3. Websites of Use –
  4. Mascot
  5. one page, color image/drawing
  6. Name and explanation for the mascot

Example:

  1. Home Uniform – one page that shows your uniform design and explanation.
  2. Team Helmet – one page that show your team helmet design and explanation.
  3. Cheerleading Uniform – one page image of your uniform and explanation.
  4. Team Cap – one page that shows how your image will fit on the cap and explanation.

Websites for Use:

Hints: You will need to use the PrtScrn/button to copy and paste the uniforms to PPt. Then paste the uniform into Microsoft PPt. Once your uniform is in Microsoft PPT, don’t forget to change the Text Wrapping to square. This will allow you to manipulate and move your uniform around.

Example:

  1. Franchise NameWhere you want your professional league team. Determine the City, State, and stadium to play.
  2. Create a ticket for the game and determine the pricing for the different ticket levels.
  3. What is your plan to create awareness for the team. All materials must be created
  4. Advertising: TV or Radio script
  5. Publicity- Sponsoring event
  6. Sales Promotion- contests and discounts
  7. Discuss how you plan on getting people to fill the stands.
  8. Players and PositionsCreate a roster in Microsoft Word. Include the following for each of your players:
  9. Franchise Players – include name, head shot, current team, & position:

EXAMPLE:

Ray Lewis

Baltimore Ravens

Linebacker

  1. Pennant - Create a pennant which represents your team. You must include the team name and logo while using the team colors

Presentation should include the following:

  • Slide 1 -Should include the Name and explanation for location of the team and venue
  • Slide 2 - Team Colors – one page that shows your color names with a color swatch/box
  • Slide 3 Team Logo/team name – . You will need at least 2 logo variations.

Websites of Use –

  • Slide 4- Should include the Mascot image. Include the name and explanation for the mascot

Slide 5- Overview of the League (target market, avg. arena size, avg. ticket cost) Example of the dream stadium for your team

Stadium Design Elements (Type of seating, playing surface, seating capacity)

Slide 6 – Should include the City stats Research for Target Market (population and avg. income)

Slide 7- Should include the home uniform/ away uniform – one page that shows your uniform design and explanation.

Slide 8 - Should include the team Helmet – one page that show your team helmet design and explanation.

Slide 9 Cheerleading Uniform – one page image of your uniform and explanation.

Slide 10 Team Cap & T-shirt – one page that shows how your image will fit on the cap and explanation.

Slide 11- Include the image and design of the ticket

Slide 12- Create a pennant which represents your team. You must include the team name and logo while using the team colors.

Slide 13 Players and Positions (Create a roster in Microsoft Word) or place in this powerpoint.

  • Include the following for each of your players:
  • Top 10Franchise Players – include name, head shot, position

Sample of Special Promotions for 1st few game (select a target market and explain the type and importance of promotion in detail)

Slide: 14 Create a sample flyer for a game

Slide 15: Create a some type of flyer for a promotional event

Slide 16: Create a sample radio script