IMRB/UNIT NAME/XXXXXXXXX / Project Name Questionnaire-Screener General

SPEAK TO THE [housewife/ adult member of the family/ other- SPECIFY AS PER STUDY].

SAY: Namaste! I am______(MENTION YOUR NAME) from IMRB International, a leading market research organization. We are conducting a survey on commonly used products. I would be grateful if you could spare some time and answer a few questions. Feedback like this will help provide you with better products.

Before starting this interview, I wish to confirm that this interview complies with the Market Research Society of India (MRSI) and International code of ethics for market research.

Please be assured that all information given by you will be kept strictly confidential and not revealed to our client with your name/contact details without your prior permission. The response collected will be added together with the responses of others before presenting the findings. Under no circumstance will this information be used for sales or any commercial purpose.

Do you have any queries before I start the interview? For further clarification, you may also contact my senior at IMRB International at any point during this interview.

INTERVIEWER TO CLARIFY AND PROVIDE ASSURANCE

STANDARD OCCUPATION SCREENER

RQ1. SHOW CARD RQ1 / READ OUT. Do you or anyone in your household work for any of these companies/ organizations- it could be part-time or full-time?MULTIPLE CODING POSSIBLE

RQ1. STANDARD OCCUPATION QUESTION SCREENER / MULTI CODE
Advertising / media agency / 1
Public relations / 2
Market research agency / 3
Company that makes/ sells product/s like [CATEGORY/ CATEGORIES]etc. / 4
Work in or own a grocery / retail / departmental store which sells [CATEGORY/ CATEGORIES] / 5
None of these / 9

CONTINUE IF CODED ‘9’ (NONE OF THESE) IN RQ1.

RQ2.Terminationof recent survey participants- This is an optional question. The duration since last interview is usually six months. In some instances even three months is used, but this is only to make it a bit more lenient in markets that are very heavily researched.

RQ2. Have you participated in a survey on[CATEGORY/ CATEGORIES]in the last 6 months?SINGLE CODE

Yes / 1 / TERMINATE
No / 2 / CONTINUE

RQ3. NOTE DOWN THE GENDER OF THE RESPONDENT.CHECK QUOTAS

Male / 1
Female / 2
RQ4. Age- Set termination criteria as per study plan.
Our recommendation is to use Census age groups (0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, etc. However for kids/ teen (aged less than 19) you could modify the age groups, e.g. 8-12 years etc.
Change the age groups as per study plan. You could also extend the age group, if required.

RQ4. Could you kindly tell me your age in completed years?

Actual age (in completed years)

SQM: RQ General Screener q’re, Version 11, Feb‘15 2