SOW for Website Development

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USAID PEEP Project

Component 2: Activity 4 of Annual Work Plan

SOW # 2015-02-08

1.Scope of Work Summary:

As part of institutional capacity building of Punjab Halal Development Agency (PHDA), the scope of thisconsultancy assignment includesupgradation of existing website of PHDA through changing its graphic design and layout, adding new pages, developing social media pages, incorporating new features and functions in line with advanced dynamic websites, as well as improve security features, in order to make the website a powerful tool for information and knowledgedissemination, marketing, and image building.

2.Background:

In its efforts to develop dairy, livestock and horticulture sector, Government of Punjab has established many new companies / authorities to work on specific business areas.With the objective of promoting Halal Sector and to develop, execute, and monitor Halal standards, in line with international best practices, Punjab Halal Development Agency (PHDA) was established in 2012. It has been mandated to perform the following major tasks:

  • Halal Auditing and Certification
  • Capacity Building of Halal Industry Stakeholders
  • Liaison with International Halal Bodies
  • Promotion of Halal Branding & Marketing
  • Sharia Advisory Service

The efforts of PHDA will strengthen Halal sector in Pakistan along with ensuring food safety for consumers. Such efforts will also help increase export of Halal products. The international trade of Halal meat has exceeded 600 billion US$ per annum but Pakistan’s share remains insignificant in the international trade. Halal sector is still at its infancy stage in Pakistan, despite having 4th largest livestock population in the world.

As part ofits support program for institutional capacity development, PHDA has signed a grant agreement with PEEP. Under this, PEEP is providing in-kind grants and technical assistance to PHDA for its human and institutional capacity development. The assistance of PEEP will strengthen the human and institutional capacity of PHDA to develop, execute, and monitor Halal standards across Punjab, with the ultimate objective of developing this sector and increasing export of Halal products.

Now-a-days, across the globe, website has evolved as a powerful tool for information and knowledge dissemination to stakeholders and interest groups.It is equally good tool for marketing, public relation and image building for the organization. At present, PHDA is operating a basic website that requires to be upgraded, after incorporating various features and functions in line with websitesof similar organizations.

In this backdrop, services of an individual consultant are required, who will work with PHDA to upgrade its website after incorporating necessary features and functions.

3.Objective and Purpose of the Consultancy:

With the ultimate objectives of capacitating PHDA to disseminate information and knowledge about Halal sector, Halal trade, and Halal standards to the stakeholders, the consultant will upgrade the existing website of PHDA throughimprovedgraphic designing and layout, adding new features and functions, and incorporating social media pages.

4.Principal and Specific Duties & Responsibilities:

  1. Meet with PEEP project’s COP, HICD Expert and IT personnel of PEEPas well as management of PHDA to identify their needs and requirements for website.
  2. Conduct a detailed analysis of the current website of PHDA to assess its various aspects, including but not limited to layout, contents, technology, safety features, etc., in order to determine the deficiencies and shortcoming. The website of similar organizations of other countries can be a benchmark for this assessment.
  1. Work in close coordinationwith PHDA to complete the required tasks to develop a comprehensive website. During development, he/she will keep a close liaison with PHDA for their inputs and to get approval of design, layout, features, contents, and other associated work.
  1. The consultant will work on the existing website to improve various aspects including but not limited to:
  • Creating and directing user interface design, architecture and functionality according to usability best practices, standards compliant design, and cross browser compatibility, with understanding of analytics for web and mobile. The website can be viewed both on desktop and mobile phone.
  • Graphic designing, lay out, visual imagery taking into account PHDA’soverall image and branding policy.
  • Adding new pages to website that can provide relevant information about Halal sector, Halal standards, investment opportunities and trade in Halal sector. In addition, news and events, products and services, jobs and advertisement, image and video gallery will also be part of the web pages.
  • Developing social media and networking sites pages, such as Facebook, LinkedIn, Twitter, etc.
  • Contents placement for web sites in consultation with PHDA team using a variety of graphics, databases, pictures, animation, etc.(Note: the picture, data, text will be provided by PHDA whereas its placement and formatting in line with graphic design will be developed by consultant).
  • Adding advanced security features, to avoid website hacking and other related issues.
  • The designing and content development should be in line with search engine optimization, to increase website traffic.
  1. The consultant will ensure control panel design that must be simple and one can easily add, delete and edit contents, images, products, news & events, styles and text in website.
  1. Testing the website to ensure itsproperworking after fixing bugs, troubleshooting and resolving problems.
  1. Training of PHDA relevant staff to control and manage the contents within the website.

5.Deliverables:

The following are the key deliverables of this consultancy, which will be approved by PHDA and PEEP:

  1. Graphic Design of each page of website
  2. Operational website, viewable on computer, tablet and mobile
  3. Social media pages (Facebook, LinkedIn, Twitter)
  4. Final Report – a short report encompassing the objectives, processes followed, best practices of website development used, brief details of functions and features, security features added, etc.

6.Qualifications

  • Bachelor degree in computer science, computer programming, information technology, software engineering, or university degree in a related field
  • At least 5 years of professional experience ofwebsite development and maintenance
  • Experience of working on PHP and WordPress is a prerequisite. Professional understanding and working knowledge of MySQL, Magento, HTML5, Android, and CSS JavaScript will be preferred
  • Current knowledge of the latest techniques in website developments and website security
  • Strong analytical and writing skills, and experience of presenting complex technical information in a comprehensible way for non-specialist readers
  • Good communication skills and fluency in English and Urdu
  • Ability to interact with a diverse group of people

7.Duty Station:

The duty station for this consultancy is Lahore

8.Reporting:

The daily monitoring and oversight of the consultant’s work will be the responsibility of Registrar of PHDA, as well as HICD Expert of PEEP.

9.Duration of the Assignment:

This assignment is planned to take place as per a start date of on or around December01, 2015 and end date of on or around December 20, 2015 hereto for a total of 12 days LOE.

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