Sonoma County Advertising Program

Request for Funding Application

FY 2016-17

Please review the Advertising & Promotions Policy prior to completing this application. The Policy details qualifications and requirements of applicants and specific categories under which funding can be requested.

Applications for FY 2016-2017 funding must be submitted by5:00 p.m.Friday, February 19, 2016.

Applications may be submitted via email to: (Please use this naming convention for submission: FY16-17 Advertising Program - Name of Organization.doc)

Or via delivery to:

County Administrator’s Office

Attn: Hannah Euser

575 Administration Drive, Suite 104-A

Santa Rosa, CA 95403

This application is required for requests for grant funds under the following categories:

  • A(1): Chambers of Commerce
  • A(5): Visitor Way Finding and Signage
  • C: Agricultural Promotion
  • D: Historical Commissions
  • F: Major County Events and Organizations
  • H: Documentary Films
  • I: Seasonal and Off Peak Programs

The following categories utilize a separate application and can be found on the Advertising Program website:

  • A(2): Visitors Center
  • B(2): Community Safety
  • E: Local Events and Organizations

This application will be evaluated in terms of the Policy and individual category(s). As per Policy Section II(3):Advertising fund grant awards will be based upon an evaluation of all application materials, with a focus on the return on investment and benefit to be gained, including potential tourism and business revenue, from providing financial support to the event/organization. Events and organizations who demonstrate ability to receive and/or contribute match funding or grants as the result of receipt of Advertising funds will be given priority consideration in the application review process and in consideration of amount of grant award.

ApplicantOrganization:Click here to enter text.

Contact Person:Click here to enter text.

Email Address:Click here to enter text.

Alternate Email Address:Click here to enter text.

Mailing Address:Click here to enter text.

City, State, Zip:Click here to enter text.

Phone Number:Click here to enter text.

Website Address:Click here to enter text.

Current IRS Non-Profit Status:☐Yes ☐No

EVENT/PROJECT/ORGANIZATION INFORMATION:

  1. What is the Event/Project/Organization for which funds are requested:Click here to enter text.
  1. When will the event/project/program occur (note: funds must be used between July 1, 2016-June 30, 2017): Click here to enter text.
  1. Check the category(s) under which funds are being requested (please refer to Advertising & Promotions Policy). The application will only be considered for funding under the categories checked here:

☐A(1): Chambers of Commerce

☐A(5): Visitor Way Finding and Signage

☐C: Agricultural Promotion

☐D: Historical Commissions

☐F: Major County Events and Organizations

☐H: Documentary Films

☐I: Seasonal and Off Peak Programs

  1. Amount of funds requested (please refer to Policy for maximums allowed under each category):Click here to enter text.
  2. Briefly describe the event/project/organization for which funds are being requested: Click here to enter text.
  1. Briefly describe how the Advertising funds would be used, if awarded:Click here to enter text.
  1. The Board of Supervisors wishes to encourage tourism, agriculture, and economic development in the County by supporting promotional, community, and cultural activities through the use of Advertising funds. Please describe how the event/project/organization will encourage tourism, agriculture, community spirit, culture, and/or economic development.Click here to enter text.
  1. What is the target market for the advertising/promotional efforts and how will this target market be reached (please include details as to any advertising that will take place outside of the County to encourage attendance from outside the County):Click here to enter text.
  1. If the request is being made for a specific event/project, please briefly describe the operating organization responsible for the event/project. If the organization has a managing board, please describe the make-up of the board and provide your board bylaws. Click here to enter text.
  1. Please detail the tourism and economic impact of the event/organization, including:
  2. Number of attendees/visitors anticipated,
  3. Number of overnight stays generated,
  4. Expected economic impact (in dollars), and
  5. How this data is measured and collected.
  1. How will the County of Sonoma, as a sponsor of the event/project/organization, be recognized in promotional materials and at the event/project/organization? (As per Policy Section II(4) Recipients of grant awards are required to identify “County of Sonoma – Board of Supervisors” or Sonoma County seal as a sponsor on all materials produced with Advertising grant funds):

HISTORY OF EVENT/PROJECT/ORGANIZATON:

  1. How long has this event/project/organization been in operation:Click here to enter text.
  1. What is the past attendance of the event/project/organization:Click here to enter text.
  1. Have Advertising Funds been received for this purpose in the past? If so, how much and when?(For Category F Applications: If funds were received in FY 15/16, please attach the Post-Event Report for this event if available - Report template is available on the Advertising Program website).Click here to enter text.

BUDGET FOR ADVERTISING ACTIVITIES:

Please detail all revenue and expenditures associated with the advertising and promotion of the event/project/organization (only include guaranteed funds, i.e. not the Advertising Funds being requested through this application). The revenues and expenses listed here should only be related to advertising expenses.

  1. Budget for Advertising Functions:Please include a copy of the Prior Year Financial Statements (or most recent available) as well as a copy of the budget for the event or organization for which funds are requested. (If upcoming budget is not available, include most recent available.)

Advertising Activity / Funding Source / Amount/Cost
Total:
  1. Describe any in-kind assistance/match funds you expect to receive from individuals, businesses or other community groups in support of this event/project/organization, whichhave not be confirmed or detailed above:Click here to enter text.
  1. Please provide or attach any information on sponsorship packages which will be utilized for this event/project/organization:Click here to enter text.

SUBMISSION

The undersigned, declares that he/she has carefully examined the Sonoma County Advertising & Promotions Policy and agrees, and, if Advertising funds are awarded, that proposer will contract with the County to furnish the services as specified, in accordance with this grant application attached.

______

Signature of ApplicantDate

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