Social Media Marketing in the Digital Age
Social Media Marketing (SMM) is one of the most cutting-edge and ever-changing digital marketing channels today. Most individuals are engaged in social media in one form or the other. Consequently, businesses and organizations are drawn to it to develop a dialog with their target audiences while selling their products and services. This exciting course takes a deep dive into how to develop the intimacy, immediacy and reach that marketers are looking to achieve in today’s digital environment. This course goes beyond Facebook, Twitter and LinkedIn, but does review best-practices in these leading firms. Students will be introduced to practical and innovative tools, vendors, strategies and tactics that will give the Social Media Marketer the competitive advantage they are looking for.
Who Should Attend
The goal is to develop Marketing Technologist skill sets. This means that participants learn about digital technology while marrying it to marketing best practice strategy to achieve your business objectives. Suggested participants, but not limited to, are those who work in marketing, strategy, product development, technology, operations, or strategic planning. Executives: Business leaderswho recognize the impact that digital marketing has on their respective firms and industries, and the need to understand the digital marketing landscape in order to make good business decisions. Managers: Administrators who are responsible for overseeing and leading integrated digital marketing strategies and campaignsfor their firm. Marketers: Practitioners who seek to add to their digital knowledge base, gain a more holistic understanding of the digital landscape while simultaneously learning how to leverage technology more effectively in a campaign environment.
Faculty
Professor Chris Harris is a proven digital marketing educator and practitioner. He has an MBA in international management from the Thunderbird School of Global Management. Chris has close to 20 years of integrated digital marketing experience in web, television, mobile, social, display advertising and print marketing channels in the B2C and B2B space. He has spearheaded agency work and has contracted with such notable companies as The Mutual of Omaha Insurance Company, Warner Bros Entertainment, Westwood One, Le Coq Sportif, Helly Hansen, Ericsson, Coca Cola, McDonald’s, Disney and Nokia. He also specializes in digital marketing for new venture businesses. Chris has founded and ran an international direct marketing/ecommerce apparel and accessories business, built the North American operations for a European based mobile applications firm and launched a cloud-based integrated digital marketing agency.
Fee
- $ for the 1-day seminar (includes materials, continental breakfast and lunch)
- 20% discount to JHU and JHHS employees
- JHU employees may use tuition remission for the seminar
Location
- Baltimore Harbor East
- 100 International Drive, Baltimore, MD 21201
.
Registration and Breakfast
8:30 – 9:00am
Morning session
(including a coffee break)
9:00am – 12:00pm
Lunch and Afternoon Preparation
12:00 – 1:00pm
Afternoon Session
(including a coffee break)
1:00 – 4:00pm
The Johns Hopkins Carey Business School • Executive Education
carey.jhu.edu/exec-ed
410-234-9440 or