25November 2015

SNOWPAGE IS HERE! CELEBRATE THESPIRIT OF SHARING
WITH“GOLDEN TICKET” PRIZE GIVEAWAYS
OFFERING SENSATIONALSEASONAL EXPERIENCESFORALL THE FAMILY

The most sought-after luxury gifts this Christmas are limited edition SnowPage toys withhidden Gold, Silver and Bronze tickets offering once-in-a-lifetime Peninsula experiences

– all in aid of Make-A-Wish

Launching today, The Peninsula Hotels’ festive website ( showcases a holiday season ofmemorablegiftsfor all the family to share.Inspired by the colours of Christmas, the festive websitepresentsa curatedcollection ofseasonal experiences at each hotel,plus the stylish return of lovable holiday ambassador SnowPage – and this year guests can also unwrap treasured Gold, Silver and Bronze tickets, giftingunforgettablePeninsula prizes that add extra sparkle at this magical time of year.

The 2015Christmas fundraising campaign takes on a designer makeover, and offers the chance to win extraordinary Peninsula experiences. From 1 December, guests can purchase 10 hand-craftedSnowPage toys exclusively fashioned by toy-art collective Papinee featuring the dapper snowman wearingcolourful costumes inspired by the arts, culture and architecture of each Peninsula destination. Papinee has created just 300 SnowPages for each hotel,hallmarked bybeautiful embroidery, luxury fabrics and detailed craftsmanship, withallproceeds donated to Make-A-Wish.

Elevating the sense of seasonal anticipation,luckyGold, Silver and Bronze tickets have been hidden inside many of the SnowPage boxes,giving guests a chance to win a host of Peninsula family experiences. Sparking a buying frenzy for this hot-ticket Christmas gift, 30 winning ticketsare waiting to be claimed at each hotel, ensuring a 10 percent chance of unwrapping a truly memorable surprise gift.

Holders of the coveted Golden Ticketswill wingrand prizes of a two-night stay for four in a luxury suite,a memorable dinner to share, daily breakfast plus thrilling Peninsula Academy family experiences. Silver and bronze ticket prizes include delectable dinners for four, or the celebrated Peninsula Afternoon Tea setsthatinspire indelible impressions and meaningful memories.

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A short videogoes behind the scenes of the making of SnowPage, and explains his pivotal role in The Peninsula’s annual holiday fundraising campaign, which has raised more than USD1.5 million for Make-A-Wish to date. To raise awareness of the campaign, guests can also contribute to an online festive photo album by sharing images of their ‘Travels with SnowPage’.

Capturing the essence of Christmas with snowy scenes elegantly painted in watercolours, The Peninsula’s dedicated holiday website, introduces inventive collections of traditional dining, afternoon teas, gala parties, spa journeys, room promotions and unique family experiences at each hotel.

#SnowPage, #PenMoments

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About Papinee

PAPINEE began as an incredible Toy & Art Collective with a Social Mission to spread the Gift of Imagination to children the world over. In a short time, through its many collaborations, partnerships and installations, with artists, designers, ambassadors & storytellers, PAPINEE has evolved into a Creative Movement.

PAPINEE Toys are the best in the world and PAPINEE have worked on incredible projects during Art Basel, at the amFAR - Cannes Film Festival, with Louis Vuitton, at Monocle, Sultan Gallery, Shanghai Fashion Week, ICC Elements, Xintiandi and many more. PAPINEE collections are available at Harrods, Bergdorf Goodman, Lane Crawford, SKP Beijing, Harvey Nichols, and others.

To learn more about PAPINEE’s gift of imagination, visit

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

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For further information, please contact:
Ms Sian Griffiths
Director of Communications
The Peninsula Hotels
8/F., St George’s Building, 2 Ice House Street, Central, Hong Kong
Telephone: +852 2840 7239
Fax: +852 2840 7499
E-mail:
Website: