Showcasing Canadian Agriculture and Agri-Food

Showcasing Canadian Agriculture and Agri-Food

Showcasing Canadian Agriculture and Agri-Food

AAHAR Food & Hospitality Food Show 2016 (New Delhi)

India’s premier agri-food trade show

Background: AAHAR is the largest fair on Food & Hospitality Sector in India. This show covers two separate yet concurrent exhibitions – “Hospitality India” covering Hotel & Restaurant Equipment and Supplies and ‘Food India covering Foods, Processed Foods, Food Processing and Beverages.

About 700 exhibitors’ participants have been participating in AAHAR representing countries such as Australia, Austria, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Malaysia, Poland, Romania, Spain, Sweden, Thailand, Turkey, UAE & USA. As per Aahar’s own evaluation more than 94% of participants indicated that their objectives were achieved. This point to high level satisfaction in the exhibition.

High Commission of Canada Participation: Since 2010, High Commission of Canada in New Delhi have been participating in this exhibition bringing diverse range of Canadian companies and showcasing the products at the event. An approximate of 15-20 companies have been participating every year registering successes on introducing the Canadian products to Indian market and gaining the acceptance securing firm orders from Indian companies. There have been very promising results in continuing new of Canadian products sales into the market.

The event allows Canadian companies to network with industry leaders’ and promotes their products to business visitors from key sectors. These leaders are active in India’s dynamic and rapidly growing Agri-Food market. Apart from the leading agri-food companies, importers this event also attracts who’s who of Cash and Carry, Retail Chains and Hospitality Industry.

Why participate / Why INDIA:

  • India’s growing population (presently 1.2 billion people with it expected to rise to 1.3 billion by 2017), rising per capita income levels, rapidly expanding manufacturing and services sectors, and the associated infrastructure and natural resources requirements make it a tremendous market of opportunity for Canadian exporters and investors.
  • India aspires to be Agri-Food production centre in Asia and to be considered an important player on the international agriculture stage.
  • The retail food market is the fastest growing retail segment in India with approximately 20% of the products carried by retail chains being imported.
  • The health-conscious trend is sweeping urban areas in India, causing increased demand for dietary supplements and fortified food products.
  • With growing disposable incomes, Indian consumers are seeking products that offer convenience. Packaged food sales continue to grow steadily
  • The popularity of processed products is continuously rising. Popular processed products include ready-to-eat meals, processed cereals, bakery items, canned food and sauces, and condiments.

Trade Opportunities for Canadian Companies:

  • India's growing Hotel Restaurant Institution (HRI) sector shows great potential and demand for fresh and frozen seafood. This provides ample opportunity for Canadian seafood exporters.
  • The popularity of processed products is continuously rising. Popular processed products include ready-to-eat meals, processed cereals, bakery items, canned food and sauces, and condiments.
  • Canada's prospects for pulse exports to India remain promising, as they get favourable tariff treatment. Canada is currently the top dry pea and lentil supplier to India.
  • Both income and population growth will accelerate the demand for edible oils in India, providing opportunity for Canadian exporters to supply canola, sunflower and mustard oils in particular.
  • Increased health awareness has led to a boom in health and wellness products. Canadian exporters of these products would find a lucrative market.

Note: International buyers and consumers trust the Canadian food safety and security system and hold positive perceptions of Canadian Food Products. Specifically, the importers and consumers are most convinced of the healthiness, nutritional value and good taste of Canadian foods.

Participation in AAHAR 2016: The High Commission of Canada in collaboration with Agriculture and Agri-Food Canada and Canadian Provinces is pleased to showcase Canadian food and beverages at AAHAR International Food Fair 2016.

We propose securing a 156 sq meter Canada booth. We will showcase Canadian capabilities in processed foods, horticulture, organic and natural product range. This show is visited by all the leading cash and carry operations, retail chains, hospitality industry, importers, distributors and potential joint venture partners.

Product Profile suitable for Canadian Companies for participation:

 Grains, Pulses and Oilseeds: Canola Oil Processed Oats, Roasted Flax seeds , Processed Hemp, Mustard powder, bran or meal, Barley for Malting, Malt, Pulses and beans, Quinoa

 Meat: Pork / Processed Pork Products

 Pet food

 Seafood: Frozen seafood such as Salmon, Lobster, Scallops, Clams, Cold water shrimp, Snow Crab

 Nutraceuticals: Health and Wellness supplements

 Fruits: Apples, Fresh, Frozen / Dried Blueberries and Cranberries and Other Berries, Cherrie, Apricots, Pears

 Alcoholic Beverages: Canadian Wines, Canadian Ice-wine, Canadian Beer

 Processed Food Products: Bakery, Confectionery, Juices, Jams, Sauces, Honey, Maple Syrup, Processed Egg Products, Tea, and Bottled Water etc.

 Service Providers to Food Industry: Equipment Manufacturers, Food Safety Software, Consultants, Contract Laboratories, Consolidators, and Freight Forwarders etc.

Visitor’s Profile in AAHAR: 23,586 business visitors including overseas business visitors visited 2014 (29th Edition)

  • Importers & wholesalers
  • Distributors
  • Overseas & Indian buyers
  • Overseas trade delegations
  • Policy makers
  • Hotel, Restaurant & Institutions
  • Retail Chain, Cash & Carry, Supermarkets etc.

Dates: March 15-19, 2016

Venue: Pragati Maidan, New Delhi - 110 001

Last year brochure available at

Last year report available at

If interested to participate, please contact Mr. Parthiban Muthukumarasamy, Counsellor – Agriculture & Agri-Food at High Commission of Canada in New Delhi, India at for registration and further details.

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