SHORT COPY [150 word]

Be Real Campaign launches Body Confidence Campaign Toolkit for Schools
The Be Real Campaign has launched the new Body Confidence Campaign Toolkit for Schools, designed to help educators develop a whole-school approach to body image anxiety. The Toolkit is available to all UK secondary schools to download for free at
The Toolkit includes assembly ideas, teacher training tips and student campaign materials for young people aged 11 to 16. Schools that are committed to promoting body confidence will be rewarded with a Be Real Campaign school badge.

These new resources are launched in light of new research on body confidence from the YMCA, a founding partner of the Be Real Campaign, which found that almost a third (30%) of 11 to 16 year-olds isolate themselves because of body image anxiety. However, three quarters (76%) of students who learnt about body confidence in school said it made them feel more positive about themselves.
Read more about the Toolkit and Be Real Campaign at

LONG COPY [250 word]

Be Real Campaign launches Body Confidence Campaign Toolkit for Schools
The Be Real Campaign has launched the new Body Confidence Campaign Toolkit for Schools, designed to help educators develop a whole-school approach to body image anxiety. The Toolkit is available to all UK secondary schools to download for free at

The new Toolkit includes assembly ideas, teacher training tips and student campaign materials, and is suitable for educators with an interest in or a responsibility for PSHE, Health & Wellbeing or Personal Development & Mutual Understanding with students aged 11 to 16.

The Be Real Campaign will also reward schools that are committed to supporting and promoting body confidence with a Be Real Campaign school badge. Schools can use the badge on their stationery, website and other materials to share their achievement across the community.

These new resources arelaunched in light of new research on body confidence from the YMCA, a founding partner of the Be Real Campaign. Somebody Like Mesurveyed 2,000 young people aged 11 to 16 and found that almost a third (30%) of 11 to 16 year-olds isolate themselves because of body image anxiety.

However, the charity also found that three quarters of young people (76%) who learnt about body confidence in school said it made them feel more positive about themselves.

The Be Real Campaign is a national movement of individuals, schools, businesses, charities and public bodies campaigning to change attitudes about body image, helping all of us put health above appearance and be confident in our bodies.
Read more about the Toolkitand Be Real Campaign at

SOCIAL MESSAGING: Twitter(all under 140 characters)

Please use the hashtag #BeRealSchooland shortened links provided belowwhen posting about the campaign on social media. Be Real’s Twitter handle is @BeReal_Campaign.

  • Teachers: did you know 30% of 11-16s isolate themselves due to body image anxiety? @BeReal_Campaign launches new toolkit to help bit.ly/2j1cWEM
  • Teachers: download the new #bodyconfidence toolkit for 11-16s from @BeReal_Campaign #BeRealSchoolbit.ly/2j1cWEM
  • New #PSHE resources for 11-16s for #bodyconfidence education from @BeReal_Campaign #BeRealSchoolbit.ly/2j1cWEM
  • Show your school’s commitment to #bodyconfidence with the new toolkit from @BeReal_Campaign bit.ly/2j1cWEM

SOCIAL MESSAGING: Facebook

If you would like to reference the relevant organisation in your Facebook post, please include the tag@BeRealBodyConfidence. Shortened links are also provided below and should be included in each post.

  • Teachers: did you know 30% of 11-16s isolate themselves due to body image anxiety?You can help make a difference with the new @BeReal_Campaign Body Confidence Campaign Toolkit for Schoolsbit.ly/2j1dpqE
  • Teachers: new research from the YMCA shows that 30% of 11-16 years olds isolate themselves due to body image anxiety. However, 76% of those surveyed who learnt about body confidence in school said it made them feel more positive about themselves. Develop a whole school approach to body confidence with the new Body Confidence Campaign Toolkit for Schools from the Be Real Campaign. Downloadtoday at bit.ly/2j1dpqE
  • Teachers: the Be Real Campaign has launched its new Body Confidence Campaign Toolkit for Schools, designed to help educators develop a whole-school approach to body image anxiety. The free downloadable Toolkit includes assembly ideas, teacher training tips and student campaign materials for young people aged 11 to 16. The Be Real Campaign will also reward schools that are committed to promoting body confidence with a Be Real Campaign school badge. Download today at bit.ly/2j1dpqE