Shirakat – Partnership for Development
Terms of Reference
Title: Hiring of the production house/service provider for the production of One Jingle.
Topic: Women leadership & their participation in public life. Transforming lives and minds for equal partnership in public and private sphere.
Organization: Shirakat–Partnership for Development
Introduction: Mass media plays a powerful and vital role in influencing awareness level leading to changes in attitudes and behaviors of human being, which helps to inculcate positive values and norms. Keeping this view in mind, Shirakat has been working for improving the women’s status and prevention of Violence against Women (VAW), which is a very serious socio-cultural-economic problem. The intervention areas include gender equity and equality, gender-based violence, encouraging men and boys’ participation in prevention of Gender Based Violence (GBV).
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Project: The project “Collaboration for Change: transforming lives and minds for equalcitizenship” aims to bring a positive behavioral and attitudinal change in society towards women participation in Public life which will play a constructive role in shaping a healthy society.
Objective: To challenge current gender division of labor which relegates women to their home, according them secondary status in society and thus limiting their role in the development of the society.
This jingle will be used as our signature tune to motivate youth of our society.
Jingle: Jingle has been massively popularized, due to the popularization of Government and Private Radio channels and their significant and increasing investment on innovative programming. Massive use of cell phone, the FM has been very popular in the urban mass. This is especially popular among the young generations & students. All these audiences cluster is our focus &target audience for this venture. We strongly believe that they would be the initiator to trickle down the effect of this motivating campaign. Supposedly this will bring positive behavioral change among the mass.
Reporting responsibilities: The production house/service provider will report and coordinate with the Communication Officer, however Senior Project Officer, Program Coordinator will provide technical support for reviewing at every stage of production and final approval authority will be the Executive Dircetor of Shirakat.
Effectively date: 45 working days upon approval of the contract.
Scope of work: The production house/service provider shall have all relevant technicalexpertise and facilities and will be responsible for the complete and final production and will deliver the following:
Lyrics (approved by Shirakat)
Composition
A singer popular among youth of Pakistan
Jingle (final) duration, according to the contract
Methodology: A detailed methodological approach should be provided for carrying out the assignment. The proposal should clarify the Consultant’s understanding and interpretation of the Terms of Reference and provide a clear description as to how the Consultant intends to organize and execute the services. The firm may also wish to comment on the TOR provided if need be.
Proposed project will be divided into two phases as to come up with a viable and impactful strategy for going about the jingle production.
Phase 1 (Pre-Production):
Pre-production will include a prior to production between consultant and Shirakat concerned personals aiming at developing basic orientation about the project.
Phase-2 (Music Production):
This phase will focus on the production of jingles. Emphasizing on following steps:
- Communicating the lyrics (approved by Shirakat) to the singer.
- Gauging the technical capabilities of studio in which the recording of the jingles will be conducted through considering its samples.
- Practically supervising the composition, singing and recording at the Studio with the Singer.
- Sharing the draft with Shirakat and ensuring the changes suggested.
Phase-3 (Deliverables Sharing):
After the approval of final draft from Shirakat, consultant will provide with project file and WAVE, DVDs (Raw and final version) to Shirakat.
Experience and qualification:
2-year experience in the field of production of Radio or TV Jingle/advertisement Lyricist
Composer
Production staff with two year experience in this field Jingle should be in MP3 format
Note for Bidders:
Bids should bid for duration: 30 sec & 60sec
The production house/service provider should include all taxes
All material including raw material shall remain the intellectual property of Shirakat Concerned person, regarding Jingles shall join the production activities
Jingle (final approved) duration should be according to the contract.
Terms of Payment:
Total amount will be issued upon submission of the approved jingle in the following format:
1 master copy in DV format
20 master copy in DVD format
Send your Bids at ______and cc to - the subject should clearly specify the title. Please also send a sample of previous work, last date to send your bids is ______2017