SHELL LUBRICANTS
“You’d Never Guess—Transport”
:60
FINAL W/VO TIMCODE
SELB02V15
We see a family gathered around a table. (SHOOT) We study the food on the table, the laughter on their faces, the spooning of food on their plates.
00:01-00:06
VO: You’d never guess that this family’s Sunday dinner traveled a continent to reach their table.
Cut to the camera following a dusty trail. The camera finds a hint of an open bed truck filled with vegetables. (STOCK)
We see a woman serving a bowl of cranberry sauce
00:07-00:15
VO: Or that Aunt Jenny’s famous cranberry sauce, never would have been famous…without an ingredient they don’t sell in supermarkets.
Cut to a spigot of oil being turned on (BRAZIL FOOTAGE)
We see the table erupt in laughter.
00:16-00:22
VO: Or that the time they spend together every week…is made possible by years of technology developed in a lab.
Cut to a scientist swirling a beaker of oil in a lab
A wide shot of the whole room with the family inside.
00:23-00:28
VO: You’d never guess that everything that makes their family dinner work…works here first.
We see a man putting Rotella inside a truck engine.
00:29-00:33
VO: Shell Lubricants are one of the most vital components in the global transportation industry.
We see a reefer truck pulling up to a supermarket
00:34-00:36
VO: From the lubricants inside the trucks that carry our food.
We see a train carrying coal rolling by.
00:37-00:41
VO: To the greases inside the trains that carry energy to heat our stoves and homes.
We see a fleet of trucks whizzing down the road. See a train way down the tracks.
00:42-00:46
VO: To the transmission oils our entire global economy rides on.
See a wide shot of a truck in the distance driving down a dusty road.
00:46-00:50
VO: And yet, it’s more than just the lifeblood of the transportation industry.
Cut to the family
00:51-00:56
VO: It’s what makes their opportunity to laugh and enjoy a few hours every week…possible.
Cut to a series of portraits of Shell employees looking at camera.
00:56-1:03
VO: And that’s why we’re continually striving to make better, more efficient transportation lubricants year after year.
End on a Shell employee staring at camera…
1:04-1:07
VO: Because we know so much more than vehicles depend on our lubricants.
Woman says: “Who would’ve guessed?”
1:08-1:09
WOMAN: Who would’ve guessed?
Fade to a title card:
TITLE: See how we impact your life at shell.com/XXXX
(V.2 FOR EXTERNAL USE)
TITLE: See how your customers can benefit at shell.com/XXXX
Cut to Pecten.