Business Plan Project
Task
¶ You will be creating a product and a business proposal as if you were planning to pitch your idea to the entrepreneurs on the TV show, Shark Tank.
¶ As you create your project, think about the videos we watched in class or other related television programs you have watched. What products were promoted? Why? What products or ideas were rejected, if any?
Procedures and Requirements
Ð Working in an assigned group
Ð Create a unique product idea
Ð Develop a business plan
o What is your company called?
o What is your product called?
o Slogan?
o Owners names
o Detailed plan of product/service
o Business logo
o Business philosophy/purpose
§ Ex: McDonalds - "To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere."
o How much would it cost to manufacture this product?
§ Office space/warehouse/factory rental, Utility costs (electricity/water), Product costs, Labor, Advertising
o How much would you sell it for? (Would people pay this price? How many buyers do you estimate?) à be sure this is REALISTIC
o What you expect your profits to be?
o Who are your target consumers?
§ Region/state? Age? Gender? Income level/social class?
o Who is your competition, and why are you better?
o What startup costs would you incur? (How much money do you need in order to start your project, and how much ownership of your company would you be willing to offer?)
o Where do you see your company in ten years? Twenty?
o Why should JAG invest in your company?
Ð Come up with a creative way to pitch your idea to the class (example: commercial)
Grading
Description / Points Possible / Points EarnedProduct
ü Unique and creative
ü Sellable / 30
Business plan
ü Answers all posed questions
ü Presented in an easy to understand way/well-organized
ü Realistic figures/well-researched / 30
Presentation (30 points)
ü Knowledgeable of product
ü Poised/confident demeanor
ü Engaging presentation/creative
ü Creative
ü Persuasive / 30
The Class Scores
ü This score is based on whether or not the class wanted to invest in your product / 10
Total / 100