SGMP New Member Outreach
Talking Points
3-Month Check-In: Sample Phone Call Script
Hello, my name is {your name} and I’m calling on behalf of the Society of Government Meeting Professionals. As a volunteer who has been involved with SGMP at the chapter/national level {how long}, I want to welcome you to our Society and thank you for joining.
I’d love to find out more about how you heard about us and why you decided to join. Can you tell me more about your experience with government meetings so far?
{Depending on what they say determines what you might share with them next about SGMP.}
●Volunteer opportunities at the local or national level
●More about chapter activities and how to get connected (if applicable)
●Education with the annual NEC conference and certification with CGMP
●How to access the online SGMP Membership Directory and Online Buyer’s Guide
●Communications to look forward to including the weekly SGMP Link eNews, biannual Government Connections magazine, and social media (Facebook/SGMPNation, Twitter/SGMPHQ, LinkedIn -
●If they are local and/or you know they are attending NEC, you could offer to meet up or have them sit with you at an upcoming event.
I’d be happy to help connect you so you can make the most of your membership. I also want to make sure you have my name and contact information so you can reach out to me if you have any questions or I can help you any time down the road.
Thank you so much for your time! I look forward to getting acquainted and staying in touch.
3-Month Check-In: Sample Questions/Topics
●How did you find out about SGMP?
●Who can we thank for referring you to our Society/chapter?
●What are you looking to get out of your membership?
●Share tips for getting the most out of SGMP membership.
○Are their volunteer opportunities available locally or nationally?
○Are there specific types of connections they want to make?
○Are they looking for a specific type of training or mentor opportunities?
○How can they connect online with the chapter or nationally on Facebook, Twitter, and LinkedIn?
○Do they need help accessing the Online Membership Directory or Online Buyer’s Guide?
3-Month Check-In: Sample Voicemail
Hello, {insert new member’s name}. My name is {your name} and I’m calling on behalf of the Society of Government Meeting Professionals to personally thank you for joining our Society. I’d also like to introduce myself as a volunteer, find out a little more about what you’d like to get out of your membership, and see if I can help you make some connections. You can reach me at {phone number} or via email at {email address}. I look forward to connecting with you soon!
9-Month Check-In: Sample Phone Call Script
Hello, my name is {your name} and I’m calling on behalf of the Society of Government Meeting Professionals. When we spoke earlier this year, you mentioned {their reasons for joining and/or what they wanted to get from their membership}.
I’d love to hear how your membership is going with SGMP. Is there anything else we could do to make it more valuable to you? Do you have questions that have come up that I can answer?
{Depending on what they say determines what you might share with them next about SGMP.}
●Invite them to get involved in a specific volunteer opportunity.
●Consider helping them connect to their chapter and/or SGMP nationally on social media.
●Share details about SGMP and/or chapter events coming up (i.e., NEC and CGMP).
●Make sure they are receiving emails from the Society.
{You might consider sharing with them why you got involved with SGMP and what keeps you involved!}
{Insert your testimonial here} “I’ve been a member of SGMP for seven years as a government meeting planner and on the supplier side. I’ve really appreciated the connections I’ve made over the years and the training to help me plan meetings in an efficient, cost-effective and ethical way.”
If I can help you make connections within SGMP down the road, I hope you will feel comfortable reaching out! If you don’t mind I will follow up with you via email so you have my contact information on file. Thank you for taking time out of your busy day to check in with me. Let’s stay in touch.
9-Month Check-In: Sample Voicemail
Hello, {insert new member’s name}. This is {your name} and I’m calling on behalf of SGMP to see how your membership is going, answer any questions you might have, and see if you have plans to attend {insert latest Society or chapter event: NEC 2017, CGMP Classes, etc.} so maybe we could meet up. You can reach me at {phone number} or via email at {email address}. I look forward to catching up with you soon.
{Note: You may consider customizing this voicemail message to include details or follow up about items you may have spoken about earlier. For example, if you spoke to them about volunteering, you could follow up to see how that is going.}