Senior Sales Executive – Vitafoods Europe

Division: IIR Exhibitions (Informa Exhibitions)

Reporting To: Event Director

Location: 29 Bressenden Place, Victoria, London SW1E 5DR

Website: www.vitafoods.eu.com

The Event:

Vitafoods is Europe’s flagship event for the nutraceutical market and next year will be the 15th edition. Finished Products Expo is co-located with Vitafoods and next year will be the 7th edition. The events take place annually, every May, in Geneva, Switzerland. The Vitafoods Portfolio is expanding rapidly and we have already successfully launched into Asia in 2011 and we will now extend the brand into South America in 2012.

Overview of Position:

The candidate will sell exhibition stand space and sponsorship to suppliers to the Nutraceutical market. The candidate will be responsible for telephone sales to both new and existing business. It is expected that the candidate will grow existing business and will be responsible for sourcing new sales leads. The candidate will be expected to understand the market served sufficiently to achieve a consultative sales approach. The job is office based, with international travel and visits to trade fairs required.

Job Summary:

The candidate will have successful track record in sales, preferably with b2b media or exhibition sales, and will demonstrate success in growing revenue through new business. They will also need to demonstrate a flexible approach to sales, using different techniques as required. Key skill sets and responsibilities for this role are:-

The Role:

·  Working to predetermined targets to sell exhibition space and sponsorship.

·  Conduct on-going telesales activity and be able to aggressively sell and close via the telephone, as well as understand the consultative sales process.

·  Responsible for finding and developing new business as well as handling and growing existing business. Sourcing and closing new business is essential.

·  Face to face sales skills are required for visits with exhibitors across Europe

·  Ability to analyse and canvass competitive shows

·  Driving the sales process and sales strategy

·  Contacting past exhibitors and prospective companies

·  Ability to identify areas within the show which need to be increased

·  Ability to analyse the market and identify opportunities for potential exhibitors as well as show strategy and development

·  Ability to manage own sales pipeline.

·  Maintain sales database and keep up to date

·  Input into sales brochures, sales mailings and sales strategy

·  Have the ability to be a team-player taking on board and implementing new ideas from colleagues (both sales and non-sales) and to contribute ideas yourself.

·  Success will be measured on weekly activity levels ie. calls per week, sales against target and new business leads per week.

Performance Standards:

Will be measured and judged on achievement of revenue targets, profitability, quality of deliverables and on activity levels.

Person Specification:

·  Passionate customer focused attitude

·  Three years sales experience, preferably in exhibitions

·  Idea generator, initiative-taker and ability to think outside the box

·  Excellent interpersonal, listening and communication skills

·  Excellent negotiation and rapport building skills

·  Good business acumen and awareness of macro environment

·  Resilient, determined and able to work under pressure

·  Good organisational and time management skills

·  Sense of humour with a work hard, play hard attitude

·  Team player

·  Strong drive and ambition

·  Potential to develop to Sales Manager level and then to Event Manager

·  A second language would be an advantage

Informa:

In return we offer a very competitive basic salary and unrivalled (uncapped) commission structure. IIR Exhibitions is part of Informa PLC. IIR are investing in product launches and acquiring exhibitions worldwide in order to grow their international exhibition business, meaning opportunities will be created to progress for the right person as the business grows.

Interested applicants should send their CV and covering letter to Chris Lee (Event Director) by email: or for an informal chat about the position please contact Chris on +44 (20) 7017 7036

Internal applicants must inform their line manager if they wish to apply for this role

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