Axient wins a Gold Award for Innovation from PLASA2011

1st October 2001,London, UK,The popping of champagne corks heralds one of the major highlights of the PLASA Show - the PLASA Awards for Innovation presentation, which took place at a special ceremony at PLASA 2011 at which the Shure Axient Wireless Management Network won a Gold Award accolade.

During the show's opening two days, 48 products were judged 'live' in front of a crowd of show visitors and camera crew by an independent panel of expert judges who toured the show floor to view each product presentation.

Eight Awards for Innovation were presented - including a final Gold Award for Innovation - along with a special award for Sustainability. Nominees are asked to demonstrate a new style of thinking, an improvement in technical practice, an aid to safety, energy-saving or sustainability benefits, or new technology, materials or techniques. The PLASA Sustainability Award is judged separately from the Innovation Awards, and recognises the most outstanding effort to enhance the sustainability of our industry.

The Axient Wireless Management Network received a PLASA Award for Innovation and furthermore was felt to be worthy ofthe prestigious Gold Award Status. TheShure Axient Wirelesssystemis, the judges said, "a brilliant solution to automated RF management". It also won a Sustainability Commendation for the rechargeable Lithium Ion battery management system that provides reliability and less reliance on dry-cells, thereby reducing landfill.

PLASA CEO Matthew Griffiths hosted the Awards ceremony, acknowledging the high standard of innovation across the industry. He commented: "The seemingly boundless creativity of our industry never ceases to amaze, and this year's hotly contested field reflects the worthiness of the winners."

Shure UK’s Tuomo Tolonen, who was responsible for theproduct presentation to the judges and admirably responded to their demanding questions commented,“The highlight of PLASA ’11 was without doubt Axient Wireless.I was very honoured to go and receive the award but all the thanks must go to the Axient team in Niles as they have done a terrific job creating this amazing product!”

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Notes to Editors

About Shure Incorporated

Founded in 1925, Shure Incorporated widely acknowledged as one of the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

About Shure Distribution UK

Shure Distribution UK (SDUK) acquired by Shure Incorporated in early 2003 and is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio in order to provide a full audio solution to its customers.

The SDUK portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler, Phonic and Primacoustic. These additional brands handled by SDUK have been selected with care and represent the best products available in the field of Pro Audio.