SCHOOL NAME, COUNTRY

BUSINESS PLAN

Komal Mukherjee, Sereena Kadiwar, Alfia Siddiqui, Shozeb Kohari, Safwaan Deriya, Lizna Momin

Written by STUDENT 1, STUDENT 2, STUDENT 3, STUDENT 4, STUDENT 5, STUDENT 6

Kanchan chowdhry

LEAD TEACHER

Created as part of the School Enterprise Challenge Awards Programme – Bronze Level

Section A: Our Business Details
Business Name / TRENDOVATIVE
Business Activity / Tuck Shop
Main product / service / Trending creative articles handmade by students, Stationery and other tit-bits.
No. of students involved in business planning activities (including writing this Business Plan) / Boys: 7 / Girls: 7 / Total: 14
Financial Summary
Our Local Currency is: INR / US Dollars $
Period of time budgeted for / 4 Months
Total Income (Estimated) / INR2000/month / $31/month
Total Costs (Estimated) / INR500/month / $8/month
Profit (Estimated) / INR1500/month / $23/month
Start-Up Costs (Estimated) / INR500 / $8
Section B: Market Research and Target Market
1.  Here is a description of the Market Research done by us, including how many people we spoke to.
Students prepared a questionnaire for the students studying in the school and their parents. The questionnaire was filled by them and later analysed by the students doing the business activity so as to know about the preference of the target market.
Market Research: Questionnaire
Target Market: School Students, Parents and people residing in the vicinity.
2.  These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
1.  85% of the parents are interested in home decorating items which are new and innovative.
2.  95% of the students buy stationery almost every day for their regular use in school and at home.
3.  70% of the students prefer to eat their breakfast from the school canteen.
Section C: Competitors and Competitive Advantage

3.  These are our main competitors and their strengths and weaknesses.

Competitor Name / Strengths / Weaknesses
Anjali Book Depot. / Fully established store / 2kms away from school
School canteen / Reasonable rates / Not much variety
Online Stores / Good offers / Not sure of the quality of the product
4.  Our competitive advantage – This is why we are going to be better than our competitors:
1.  Providing Stationery right in their campus.
2.  More variety, nutritious and tastier snacks provided.
3.  Reasonable prices, attractive and the best quality products.
Section D: SWOT Analysis
5.  This is our SWOT Analysis.
Strengths – What are our business’ strengths?
Best quality at affordable prices / Weaknesses – What are our business’ weaknesses?
Limited market area.
Opportunities – What opportunities do we have for our business?
School open houses, Access days, School leaving time, school break time, putting up a mobile stall in the vicinity. / Threats – Do we face any threats to our business?
School canteen as a competitor.
Nearby tuck shops.

Section E: Operational Plan

6.  These are the one-off tasks we will need to do to actually start up our business:
Set up the tuck shop in the school premises.
Arrange for the articles to be sold.
Advertising of our products.

7.  These are the daily, weekly and monthly tasks we need to do to actually run our business:

Task / How long does it take? / How often?
Daily/Weekly/Monthly / Who?
Who will be responsible
Procurement of stock / 1day / Weekly / Students
Maintaining of records / 3hrs / Daily / Students
Physical verification of stock / 2hrs / Daily / Students
Opening of the shop / 1hr / Daily / Students
Winding up of the shop / 30mins / Daily / Students
8.  Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).
Store keeper: Komal,Safwaan
Book keeper: Sereena, Lizna
Marketing/Promoting: Shozeb
Designing Dept.: Alfia
Section F: Marketing and Sales Plan
9.  These are our 4 P’s (Product, Price, Place, Promotion).
a)  Product – Our product/service is…
Stationery, Food items, Creative Articles
b)  Price – We will sell it at this price:
Since we will be selling arange of products, the selling price will be 40% more than the cost price.
c)  Place – We will sell our product/service at this place:
School premises
d)  Promotion – We will promote our product/service by:
School page on facebook, WhatsApp,posters, bulk SMS to parents, word of mouth etc.

Appendix Section: Students in Action

Please find in this space 3 pictures (when possible) that clearly shows our involvement as students in our business planning activities.


Brainstorming session with the students
on chalkboard Students in action: Assigning duties

A committee member in action

FINANCIAL PLAN

1. Income (estimated)

NAME OF PRODUCT OR SERVICE / QUANTITY / SALES PRICE / SALES INCOME
(Quantity x Sales Price)
Stationery / 500 / INR10 / INR5000
Artefacts / 500 / INR50 / INR25000
Confectionery / 750 / INR10 / INR7500
Sandwiches/ Salads / 600 / INR20 / INR12000
TOTAL SALES INCOME / INR49500

2. Costs (estimated)

NAME OF ITEM / QUANTITY / COST PER ITEM / TOTAL COSTS
(Quantity x Cost per Item)
Stationery / 500 / INR6 / INR3000
Artefacts / 500 / INR30 / INR15000
Confectionery / 750 / INR6 / INR4500
Sandwiches/ Salads / 600 / INR12 / INR7200
TOTAL COSTS / INR29700

3. Profit (estimated)

Our Local Currency
TOTAL SALES INCOME / INR49500
TOTAL COSTS / INR29700
PROFIT
(Total Sales Income – Total Costs) / INR19800

4. Start-Up Budget (estimated)

Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.

a)  Equipment & Supplies Start-up

EQUIPMENT & SUPPLIES
NAME OF ITEM / QUANTITY / COST PER ITEM / TOTAL COST
(Quantity x Cost per Item)
Large Umbrella / 1 / 1000 / 1000
Table / 2 / - / -
Charts / 10 / 7 / 70
Covering sheets / 2 / 200 / 400
TOTAL EQUIPMENT & SUPPLIES START-UP / 1470

b) Equipment we don’t need to buy as we own/have access to:

Table, charts writing material Sheets for covering

c) We will get the Start-Up capital needed for our business by:

Selling old newspapers donated by students, grant from school Selling e-waste collected by students

Additional comments:

Our Local Currency used : / ₹(INR)
Exchange rate to US Dollars: / 63.25

Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.

A.  STUDENTS’ IMPROVEMENT ON SKILLS

After going through the activities to develop the Business Idea and Plan do you feel your students...

Did not improve / Stayed the same / Improved
1.  Are more confident speaking in front of other people (e.g. during market research) / ü 
2.  Work better with people with different opinions to theirs / ü 
3.  Have improved their team working ability, e.g. if other team members were struggling they offered support to them / ü 
4.  Are more confident analysing information / ü 
5.  Are more able to use their ideas to organise and plan work in order to reach their goals / ü 
6.  Are more able to look at different ways to solve a problem and are more confident in selecting a solution / ü 

B.  YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS

1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):

Leadership / Communication / Aspiration
Confidence / √ / Decision making / Other – Please specify:
√ / Problem solving / √ / Team work

2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.

No / Yes, in Science
Yes, in Maths / √ / Yes, Other – Please specify: Business Studies
Yes, in Writing & Reading

3. Have the students used the skills learned through the school business planning outside school?

No
√ / I don’t know
Yes – Please specify:

CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!

Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login

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