Sample CEO Campaign Endorsement Letters
(Note: As mentioned earlier, when campaign endorsement comes from the top, it makes a big difference in overall performance. It’s important for your workplace leader to let employees know that the campaign is a high priority in your organization, that senior executives participate and that the company will be supporting employees’ efforts, either with matching donations or employee incentives.)
Dear Employee (personalize whenever possible):
This year, (COMPANY NAME), is partnering with United Way of Rock River Valley to help make our community a better, safer, healthier place to live and work. During the next few weeks, we will run our annual United Way Workplace Campaign. I personally invite you to support the LIVE UNITED movement by contributing a generous gift.
Your gift makes a positive difference in the lives of many in the Rock River Valley. In fact, United Way programs and services positively impact 1 out of 4 residents living in our community. Allow me to take a moment to share a few examples of just how your gift makes a difference:
Tabittha wants to improve her reading skills as an adult. Through the Project Read program at The Literacy Council, she is taking the first steps in transforming her life and supporting her children as they succeed in school.
David participates in United Way’s Page Turner Reading program at Head Start. Through this preschool program, he is improving his literacy skills in order to enter kindergarten ready to learn and grow up as a healthy, educated and productive citizen.
Veronica desires to lessen the financial strain on her family. Through the Tax Outreach program at Goodwill, she has received free tax preparation, financial counseling and is now in position to save money for a more secure future for her family.
These individuals are working toward building a better life and greatly appreciate your support. Together with your contribution, United Way of Rock River Valley facilitates positive change and instills hope for a brighter tomorrow by improving the education, income and health of our community – the key building blocks to a good life.
During the next few weeks, I invite you to take the time to learn more about how United Way is building a stronger community and join me and other employees who LIVE UNITED.
Be part of improving education, income and health in the Rock River Valley. Choose to give, advocate, volunteer – LIVE UNITED.
Sincerely,
(Title)
Dear Employee (personalize whenever possible):
Once a year, each of us has a chance to make a difference in the lives of people in our community through our United Way campaign.
This year our United Way campaign will begin on (DATE). At that time you will learn how United Way-supported programs and services make a difference in the quality of life for the people in our community and why giving to United Way is the one way to help the most.
I would like to reaffirm my support of United Way. Everyday, thousands of local people turn to United Way funded programs for a helping hand…for assistance to improve their lives.
Through your generosity, United Way will receive the support it needs to provide the resources to respond to the needs that matter most to the people of Winnebago and Ogle Counties. Our collective support helps provide food and shelter for the homeless, supportive programs for parents and children, childcare for working parents and hot meals for the homebound. We can make a difference and every gift is appreciated and needed, regardless of the amount.
Together, we can make our community a better place to live and work.
Sincerely,
(Title)
Dear Employee (personalize whenever possible):
This year, (COMPANY NAME)’s annual United Way of Rock River Valley campaign kickoff will be held on (DATE). When you receive your pledge card, I urge you to be generous.
By contributing to United Way, your one gift will help thousands of local people right here in our community. United Way will be able to focus on programs that respond to the needs that matter most to the people in our community.
It is not only our responsibility, but also our privilege to see that help is here when it is needed. It is through our contributions that together we can make a difference.
(COMPANY NAME) is proud to support United Way and is confident that you will help make this year’s campaign a success.
Sincerely,
(Title)