PRESS RELEASE
SALONE DEL MOBILE.MILANO, 2015
PAY-OFF
Horm.it presents this year its new pay-off, unique furniture for unique people, which summarises and fully communicates the brand’s philosophy: a blend of exclusivity, passion, research, materials and technical solutions which are never trivial. The creations are designed for a discerning public, attentive but not a slave to fashion, a public which creates, anticipates and solidifies trends.
PRODUCT NEWS
QuaDror™ Collection
Design: Dror
While he was working on the construction of a frame consisting of two intersecting surfaces, Dror “stumbled” on a fascinating discovery: cut strategically, the two surfaces could be blocked geometrically, forming a powerful union. This discovery led to QuaDror™, a structural element which, when open, creates an independent triangular base: a new form.
From prefabricated houses to noise barriers, from the supporting arches of a bridge to complex architectural structures, QuaDror™ applications are as numerous as its implications: depending on the context, this new form is able to protect, decorate, simplify, support, and surprise.
In the ongoing search for applications, the Dror studio discovered its irresistible effectiveness for furniture. The QuaDror™ furniture collection produced by Horm.it shows the simple genius of the structural system through pure and elegant materials such as ash, unvarnished hard metal and glass. QuaDror™ structures replace trestle tables and bookshelves, to form a faceted sculpture composed of a series of repetitions of the element, in turn composed of a repetition of four equal geometric surfaces.
QuaDror™ 01
Side table
Design: Dror
Dimensions: cm 47x31x45H
Top: tempered glass thickness 15 mm
Structure QuaDror™: unvarnished hard metal / solid ash
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ 02
Design: Dror
Dimensions:
Rectangular cm 200x110x75H / cm 250x110x75H
Oblique cm 200x120x75H / cm 250x120x75H
Top: tempered glass thickness 15 mm
Structure QuaDror™: unvarnished hard metal / solid ash
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ 03
Design: Dror
Dimensions: cm 420x120x76H
Top: honeycomb fir panel with longitudinal metal reinforcements; ash veneer
Structure QuaDror™: solid ash
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ 04
Limited Edition of 29 pieces signed by the designer
Design: Dror
Dimensions: cm 335x41x210H
Shelves: honeycomb fir panels with longitudinal metal reinforcements; ash veneer
Structure QuaDror™: unvarnished hard metal
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ Sculpture
One-off artpiece
Design: Dror
Dimensions: cm192x192H
Untreated brushed metal
Screw heads in solid ebony
Cantilever
Design: Dror
Cantilever is a seemingly simple and basic shapes coffee table. Born from the personal desire of the designer to have a pristine minimal design article in his home, Cantilever coffee table enters the Horm.it catalogue because it represents the quintessence of the company’s philosophy: space takes shape and lives.
Dimensions: cm 180x40x23H / cm 223x50x23H
Honeycomb spruce with longitudinal metal reinforcements, veneered in ash
Ash finishes: mocha stained oil / bleached, oil dyed
Ikon
Design: Marc Thorpe
The Ikon table is designed to be the expression of the concept “the least possible design.” The table surface is ceramic and rests on four tapered minimal legs acting as a truss. The legs are made of solid ash, joined at the table with a steel plate which is almost completely embedded in the top and independent of each other. The result is a highly technical and stylish solution. The ceramic surface is scratch-resistant, stain-resistant and chemical agent resistant.
Dimensions: cm 130x90x77H / cm 190x90x77H
1) Top in fir plywood and 3 mm ceramic surface with legs in solid ash stained in mocha oil
2) Top in walnut veneered fir plywood with legs in solid walnut
Ma.Re
Design: Marta Szymkowiak and Renato Zamberlan
Ma.Re is an extensible table. The almost invisible runners and the contrast of tactile sensations between the materials (wood and ceramic) make this table more fascinating when open, rather than closed. This is a unique gift for an extensible table. The legs open irregularly, like moorings. The ceramic insert transforms the table into a working surface which is exceptionally anti-scratch and resistant to staining.
Dimensions: cm 150-210x90x75H
Top: mocha-stained oil ash veneered fir plywood
Extenders: fir plywood and ceramic thickness 3 mm
Legs: unvarnished hard metal
Torii
Design: Renato Zamberlan
Coffee tables made with technical materials, unvarnished hard metal and ceramic, for a post-industrial look. Shapes inspired by the Orient: a Torii is the traditional Japanese gateway that leads to a Shinto shrine or, more simply, a sacred area. The thin top of the table appears to be floating in a void. Not just aesthetically pleasing, the different sizes and heights allow a play of joints and overlaps of the functional values.
Dimensions:
cm 35H: / 39x125 / / 43x130 / / 64x136 / / 68x141cm 40H: / 39x43 / / 43x48 / / 64x68 / / 68x73
Top: ceramic thickness 3 mm
Structure: unvarnished hard metal
NEW FINSHES AND MATERIALS
mocha-stained ash / whitened ash
A return to origins, to the Art Nouveau of Charles Rennie Mackintosh: his chairs from the end of the 19th, beginning of the 20th centuries in open pore black ash are a cornerstone of modern design. Horm.it proposes this wonderfully essential line in key materials, powerful, modern, and using an oil finish expertly applied in five steps by his master craftsmen.
ceramics
Horm.it introduces an ancient material in its product range, one that, thanks to the application of advanced nanotechnology, may be produced in a thickness of only three millimetres maintaining exceptional tensile strength, resisting abrasion, scratching, bending, temperature changes and chemical agents. The tactile sensation and combination/contrast with the wood produce an emotional product which is eternal and contemporary at the same time.
DESIGNERS: new collaborations, new friends
DROR
Dror is not simply a design studio. It is a catalyst for ideas which overturn conventions in art, architecture and design. The bold experimental projects have one basic aim: to make a profound social and environmental impact, wherever they are located.
The studio, based in New York, is led by Dror Benshetrit, designer, thinker, dreamer and futurist. His holistic approach encompasses an astonishing range of sectors, always in an unconventional and often visionary manner.
Since its founding in 2002, the studio has gradually been increasingly involved in prestigious collaborations, including with Alessi, Bentley, Boffi, Cappellini, Walt Disney, Mondadori Yigal Azrouël, SHVO, Target and TUMI.
MARC THORPE
The mtd-Marc Thorpe Design studio was founded in 2005 by architect and industrial designer Marc Thorpe.
Marc is internationally known for his innovative and dynamic work and for his strict approach in the integration of architecture, design and technology. As Thorpe explains, “We believe in a holistic approach, which involves the social components of space and form”.
Among their many clients, mtd include: ABInBev, Stella Artois, Under Armour, Acura, Moroso, Mercedes Benz, Infiniti, Hearst, Target, Showtime, David Yurman, Casamania, Bernhardt Design, Esquire, Classic Car Club, Parsons, Qunize & Milan, L’Oreal, Yahoo , Patron, Saporiti Italia, Davidoff.
MARTA SZYMKOWIAK
Born in 1988 in Jarocin in Poland, Marta Szymkowiak earned a degree in Design (speciality Furniture Design) at the University of Arts in Poznan (PL) in 2012, and subsequently moved to Milan. In Italy she has collaborated with design studios and professionals in work for brands such as Normann Copenhagen and Samsung, and has been recognised at national and international levels. One of these was the shortlisting for JumpTheGap 2013 organized by Roca and Young Design Poland in 2012.
In 2014, she co-founded the design and communication studio BestBefore2065, which boasts among its clients companies such as Adidas.
RENATO ZAMBERLAN
Born in the province of Venice in 1970, after his studies in business administration at Ca’ Foscari University, he began a journey that led him to combine business with the creative in various fields, from photography to graphic design and fine art publishing.
After various experiences, among others in the group Art’è Spa and with the publisher Franco Maria Ricci, from 2012 he has participated in the Artistic Department and the Commercial Department of Horm and Orizzonti Srl.
For information:
HORM.IT
www.horm.it
Tel. 0434 1979 101
As of Tuesday April 14th:
Download high resolution images at
www.horm.it/salone