Rubric for PSA

Criteria / 4 / 3 / 2 / 1
Preparation/ Research / Research is creatively incorporated.
Storyboard is detailed and specific.
The PSA follows fair use for all audio and images that are included. / Research is accurate and PSA is interesting.
Storyboard is clear and complete.
The PSA follows fair use for most audio and images that are included. / Research is mostly accurate and incorporated in PSA.
Storyboard is mostly complete.
Some material is used without permission or in violation of copyright. / Research is not accurate.
Storyboard is incomplete.
The PSA does not follow fair use practices. Text, audio and/or images are used without permission and/or in violation of copyright.
Elements of a PSA / PSA has an obvious commitment to cause and is a compelling and passionate.
PSA is intriguing, connects, transforms, and wins commitment of listener.
PSA message creatively reflects how the health of a society is influenced.
PSA is motivational, honest, and definitive. / PSA has asincere commitment to the cause.
PSA gains attention, consideration from the audience.
PSA message accurately reflects how the health of a society is influenced.
PSA is informative and brings a fresh look to old news. / PSA presents the cause, but not compelling.
PSA gains sympathy from the audience.
PSA message reflects how the health of a society is influenced.
PSA is makes formulaic choices in content. / PSA subverts the cause.
PSA is patronizing, has inappropriate humor, or offends audience.
PSA message does not reflect how the health of a society is influenced.
PSA is confusing, and not coherent.
Technical Production / Audio quality is good.
Visual choices enhance the documentary.
Editing is purposeful and furthers the message about the topic. / Audio is mostly comprehensible but has sections that are inaudible.
Visual choices are appropriate and incorporate attempts to engage the audience.
Editing is clean and furthers the message about the topic. / Audio is understandable but has many distracting elements throughout.
Visual choices are appropriate.
Editing is disorganized and may distract from message. / Audio is inaudible or filled with distractions.
Visual choices are limited and/or distract from the content.
Editing is not evident and detracts from the message about the topic.