Rubric Analyzing Media Texts
Rubric – Creating Media presentations
Level 4 / Level 3 / Level 2 / Level 1Referencing source material / All source material is properly cited and has a clear and concise summary of what it contained / Most source material is properly cited and has a summary of what it contained / Source material has errors or omissions in referencing and minimal summery. / Source material is minimally or not referenced
Target audience / The presentation was aimed directly at the target audience / The target audience would understand this presentation / The target audience was not evident from the presentation / There did not appear to be a target audience
Message / The message came through clearly inspiring the recipient to take action / The message came through clearly causing the recipient to think about the issue / The message came through giving some information about the issue. / The message was garbled or incoherent
Product / The presentation was creative and informative. It caught and kept the viewers attention / The presentation was informative. It caught and kept the viewers attention most of the time / The presentation kept the viewers attention most of the time / The presentation was difficult to follow and lost the viewers attention
Content / Covers topic in-depth with details and examples. Subject knowledge is excellent. / Includes essential knowledge about the topic. Subject knowledge appears to be good. / Includes essential information about the topic but there are a few factual errors / Content is minimal OR there are several factual errors.
Reflection
Strengths and weaknesses / Shows great insight into strengths and weaknesses of the presentation / Shows some insight into strengths and weaknesses of the presentation / Shows minimal insight into strengths and weaknesses of the presentation / Can not identify strengths and weaknesses of the presentation
Reflection
Use of elements / Shows deep understanding of how elements were used and how they could be improved / Shows some understanding of how elements were used and has some ideas how they could be improved / Shows minimal understanding of how elements were used or how they could be improved / Does not make suggestions as to how the presentation could be improves
Level 4 / Level 3 / Level 2 / Level 1
Group work / The workload is divided and shared equally by all team members. top of the graph. / The workload is divided and shared fairly by all team members, though workloads may vary from person to person. / The workload was divided, but one person in the group is viewed as not doing his/her fair share of the work. / The workload was not divided OR several people in the group are viewed as not doing their fair share of the work.