For Immediate Release
Rich Colors in the Highest Resolution:
The HD Metal Print from WhiteWall
A Sublimation Print Resistant to Scratching, Moisture, and Fading
is Available in Custom Sizes on Two Different Surfaces
Berlin, Germany — October 24, 2014 — The brilliant colors of a true photographic print with the durability of a direct print — that’s the HD Metal Print from the online photo service WhiteWall (WhiteWall.com). It combines maximum resolution with extreme resilience. The image, which is applied to an aluminum panel through a unique thermal sublimation printing process, is UV-resistant and impervious to moisture. Thus, this new product is not only perfect for indoor use, including in bathrooms, kitchens, or even saunas, but can also be displayed outdoors. The HD Metal Print is available with a smooth or brushed surface.
Renowned for its striking appearance and incredible durability, the HD Metal Print is also just 1 millimeter thick and light as a feather. The impressive color spectrum is made possible thanks to a special sublimation printing process. First, an inkjet print of the image is made onto a transfer material. Then, using very high heat and pressure, it is steamed into the aluminum, which has special layers for this purpose. The heat opens the surface’s pores, enabling them to take in the inks perfectly. After cooling, the inks are completely locked in, which is what makes them especially long-lasting. The thermal sublimation print on metal is therefore resistant to UV rays, scratches, and moisture.
The HD Metal Print has a glossy surface that can be ordered in smooth or brushed. The aluminum panels used for the smooth prints have a white primer, so that colorful and lively pictures can be reproduced with the utmost detail and richest colors. In comparison, the transparent layer with the brushed texture is optimal for making the most of black-and-white photographs. The brightest parts of the image are not printed, giving the whole picture an extravagant, metallic appearance.
With custom sizes ranging from 3.5“x3.5“ to 59“x39“, the HD Metal Print can also be ordered with rounded corners, angled corners, or even in circular formats. Those seeking an even more upscale presentation for their image can also select the perfect frame from a wide array of moldings. An integrated hanging system makes putting the HD Metal Print on the wall a piece of cake. At photokina 2014, WhiteWall introduces the new product to the very knowledgeable audience.
About WhiteWall
WhiteWall is a brand owned by Berlin-based Avenso GmbH, which has operated the photo lab as well as the WhiteWall.com online service since 2007. Photography hobbyists and professionals around the world rely on WhiteWall’s exceptional quality. With its LUMAS brand and its over 30 galleries around the world
(1 in the US), Avenso GmbH has been democratizing the art market for ten years through its hand-signed art editions by renowned international artists. All of Avenso GmbH’s photographic works and products are exclusively produced in, and shipped from, the WhiteWall photo lab in Frechen, Germany, just outside of Cologne.
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PRESS CONTACT
For more information and print-ready images, please contact:
Marieke Goethe Lou Desiderio
Director Public Relations Synergy Communications
Avenso GmbH — WhiteWall
Ernst-Reuter-Platz 2 917-627-0912
10587 Berlin, Germany
+11 49 30 46722 256
www.whitewall.com
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