REPORTS TO: Chief Marketing & Development Officer

POSITION: Marketing Manager

ABOUT CAMP KESEM:

Camp Kesem recognizes and embraces the often-overlooked population of children affected by a parent’s cancer. Camp Kesem’s programs help create a life-long community of support, to help address their unique needs. Best know is their camp program - a national network of college student run, FREE summer camps for children ages 6-16 whose parent has or had cancer. Camp Kesem provides a safe and supportive atmosphere where children befriend peers who can uniquely relate to their situation, and gain the strategies and confidence needed to cope with their parent’s illness or death. At the same time, college students develop critical leadership skills as they create, manage, fundraise and run every aspect of their local Camp Kesem chapters.

Since our first camp started at Stanford University in 2000, Camp Kesem has grown to 54 college chapters in 27 states across the country. This summer, we will serve more than 3,000 children and provide leadership opportunities for over 1,400 college student leaders.

Thanks to our 2011 growth strategy, we increased our service reach by over 40% in one year alone; increased the size of our Board of Directors; built affinity groups to mobilize our volunteers and developed long-range strategic and operational plans. Our selection as a LIVESTRONG Community Impact Project recipient allowed us to grow 12 new chapters, fund a National Leadership Summit, and has increased our visibility among national partners such as the YMCA and the Cancer Support Community, to name a few.

Building off of our success to date, we are now charting the course to increase our impact dramatically in the years ahead. There is tremendous opportunity to grow the organization further, until one day we can bring the life‐changing benefits of our camps to the 3 million+ children coping with a parent’s cancer.

ABOUT THE POSITION:

Camp Kesem seeks a PR and social-media savvy Marketing Manager who, in coordination with our Chief Marketing and Development Officer, can grow awareness for the population we serve and build a strong, nationally-recognized brand. Key aspects of the Marketing Manager’s work include:

(1) PR – build relationships with appropriate media contacts, including mommy/daddy and cancer bloggers, health, family, sports and lifestyle bloggers. Also secure and manage pro bono PR resources for the organization.

(2) Celebrity/Athlete supporter management – secure and manage relationships with celebrity supporters, including professional athletes in the NFL, NBA, MLB and more, and in Hollywood (music, film, TV and the like).

(3) Social media – provide strategy for, execute, measure and grow CK’s social media presence.

(4) Graphic & web design – design materials, such as event websites, brochures, one sheets, presentations and other marketing materials

(5) Constituent communications – oversee and execute the organization’s calendar of newsletters and other updates to campers, families, donors, partners and more. Update and maintain distribution lists.

This is an incredible opportunity for an experienced individual looking to pursue a career in public affairs/nonprofit leadership, as this candidate will hone critical development skills and (with success) be given ever-increasingly significant responsibility for various aspects of Camp Kesem’s marketing strategy, supporting our fast growth.

The Marketing Manager will report to the Chief Marketing & Development Officer, and serve as a critical member of our development staff.

Detailed Responsibilities/Tasks
• PR:

Candidate is responsible for securing earned media and PR coverage for the organization. Strategy is set with the Chief Marketing and Development Officer, and requires active participation and ownership from the Marketing Manager so that coverage can be achieved. Coverage includes strong pick-up of our annual Mother’s & Father’s Day campaign, our Scoring for Good program (currently with the NFL and expanding soon), as well as coverage of our special events and camp programs (particularly VIP visits).
Candidate must be prepared to pitch and manage media relationships directly
Candidates must also help seek pro bono and potentially some paid support for PR as well, and then manage those relationships.
Candidate must know how to track and report PR coverage and measure campaign success.
Success in this area will be measured by impressions garnered, number of quality “press book” pieces CK can showcase, and audience engagement (newsletter sign ups, social media engagement, etc)

Celebrity:
Secure celebrity ambassadors for the organization, who have a personal tie to the cause and wish to generate more awareness and help raise additional funds to fuel our expansion and meet the need. We currently have a handful of celebrity relationships, but need someone capable of securing more.
Manage celebrity ambassadors, including attendance at special events, participation in social media campaigns, visits to camp, support of “Scoring for Good” and other participation. Candidate will be responsible for ensuring ongoing engagement tied to marketing and fundraising successes.
Success in this area will be measured by celebrities secured, level of engagement, and ability to translate that engagement to measurable PR and fundraising results.

• Social Media:

Provide strategic direction for social media, including our social media calendar and social media campaigns
Administer social media for CK
Grow CK’s audience
Success in this area will be measured by audience growth, quantity and caliber of engagement, campaign metrics and demonstrated thought leadership.

Graphic & web Design

Support graphic and web design needs for the organization, including CK website and collateral.
Secure and manage pro bono design resources as appropriate.
Constituent Communications
Manage communications calendar and grow and maintain constituent distribution list.
Procure content for and produce newsletters
Inform and engage full staff and student leaders in marketing efforts

Job Requirements:
Minimum Education Level: Bachelor’s Degree. Preferred coursework, training in communications, PR, sales, public affairs.

Experience & required skills

• Min 3-5 years experience, including experience at a PR agency.

Experience working with celebrities and their causes.
Strong writing experience, including press and media kits, brand books, newsletters and other constituent communications
Proficient in social media – Facebook, Twitter, YouTube, Instagram, etc.
PR pitching experience and demonstrated success. Applicants must show samples of successful placements.
Experience with special events preferred, but not required.
Demonstrated commitment to the nonprofit sector
Must be able to multi-task and keep track of multiple projects, managing long-term deadlines against weekly, short-term recurrent (and some immediate, unplanned) needs.
Incredibly detail-oriented and excellent follow-through.
Entrepreneurial, flexible and adaptable. We are a small organization and often require innovative solutions from our team.

Candidates must also have interest in a career in public relations/communications, and must have strong professional references.

Hours per week:
• The position is a full-time position. It is expected that the responsibilities will require 40-50 hours per week. Because the Marketing Manager will work from home, there is some flexibility on the workday schedule.

Location:
• Candidates must be based in the Los Angeles or New York areas.

• Marketing Manager must be able to travel as needed. On average, the Marketing Manager should expect to travel 6 times per year, all within the United States. Travel may include systems training, staff meetings, college campus visits, and fundraising events.

Application:
Interested candidates should submit a cover letter, resume, two writing samples (blog posts, newsletter pieces, press releases or other related samples preferred) and list of references to .