Report:60Th Anniversary

Report:60Th Anniversary

Item 5

Date:13TH September 2017

Report:60th Anniversary

Written by:Caroline Price

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Purpose of Report

To present proposals for celebrating the 60th Anniversary of the AONB designation in 2018

Summary

2018 will mark the 60th Anniversary of the AONB designation and the 10th Anniversary of the Surrey Hills Society. The AONB Board reviewed the 50th anniversary events to inform a brainstorming session which identified initial ideas. The AONB Board also agreed that the terms of reference for the Surrey Hills Communications Group should be extended with a small budget in 2017/18 to help develop ideas and coordinate funding bids.

The broad principles included an opportunity to:

  • Raise the profile of the Surrey Hills
  • Demonstrate the effectiveness of the AONB designation and the work of the Surrey Hills Family; particularly an opportunity to raise funds for the Surrey Hills Trust Fund and increase membership
  • Health and well being
  • Regional and inclusive
  • Participatory and fun
  • Recorded through film, photography and social media

The projects currently under development are:

  • Discover the Surrey Hills Train and Bus campaign.

We are currently building support from the train and bus companies that operate in Surrey.

- Local artist commissioned to produce 6 iconic Surrey Hills prints for use on all promotional material throughout the 60th year. Surrey Life magazine agreed in principle to feature on front cover.

- Prints will be available to buy on-line with a percentage going to the Surrey Hills Trust Fund.

- A series of postcards with itineraries & QR code linking to website

- Rail and bus posters

- On-board advertising & back of bus artwork

- Website section to include 60 things to see and do

  • Surrey Life magazine calendar and photographic exhibition

- In partnership with Surrey Life and Denbies in January

- Calendar will be distributed through the magazine but we will have the opportunity to cover the cost for an additional print run. Private View planned at Denbies in January.

  • Surrey Hills Society: 60th Anniversary booklet

- Ken Bare on behalf of the Surrey Hills Society has received a Sharing Heritage Heritage Lottery Fund grant of 6k to produce a historical booklet titled “The Surrey Hills AONB – 60 Years of Landscape Change”. The booklet will see the Surrey Hills Society research into the history of the designation of the Surrey Hills landscape.

  • Surrey event organised by the Society

- It is proposed to approach Mrs Mittal to host at Alderbrook.

- Launch event for 60th anniversary booklet.

  • Civic Reception in London on Wednesday 9th May

- Anne Milton sponsorship to use Speakers House for a civic reception for 70 guests.

- This will be an exclusive event aimed at Politicians, including Ministers and key decision makers.

  • Surrey Hills Arts: Surrey Unearthed

- Developing Surrey Unearthed bid to the Arts Council England for 2018 & engage some major artists including Ackroyd and Harvey; and Mary Branson, who last year was artist in residence in Westminster.

- Create a Surrey Hills Arts Festival legacy at Leith Hill Place.

- A series of events will be programmed throughout the anniversary year.

  • Into the Wild – young people celebrating the Surrey Hills

- Application being progressed for Young Roots HLF project with partners. This will be working with Surrey Youth Focus to coordinate action with youth groups across Surrey and with our partners to host expeditions and run activities for young people in the Surrey Hills.

- This will culminate in a wider campaign.

  • 60 Fixed Point Photography project.

- The AONB team is surveying 60 sites across the AONB to install permanent posts for fixed point photos. These will be used to monitor the AONB landscape over the next 60 years, with monitoring every 5 years to inform the AONB Management Plan.

  • North Downs Way: 40th Anniversary

- Developing a pilgrimage themed civic walk from Winchester to Canterbury

- April/ Easter 2018

  • Public events

- Potential to link in with the Gatton Country Fayre to profile the 60th anniversary.

- The Surrey Hills Society celebrate their 10th anniversary and will have a series of

celebratory events throughout the year.

  • Surrey Hills Enterprises: Ideas being developed through the communications group to engage the member businesses and promote at the Surrey Hills Wood Fair.

Recommendation

Members are invited to note and comment on the proposals.

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