Regulations and Syllabus Relating To

ANDHRAUNIVERSITY

2009

Regulations and Syllabus relating to

MASTER OF BUSINESS ADMINISTRATION

(MBA) DEGREE EXAMINATION (FULL-TIME & PART-TIME)

(With effect from 2009 – 2010)

1. Admission into MBA (FT) and MBA (PT) Courses will be made on the basis of the Admission Test. Eligibility criteria for Admission Test:

a)MBA. (Full-time): A pass for all three years of study in the Bachelor’s Degree (other than B.F.A. & B.A., (OL) of Andhra University or any other University recognized by the Academic Senate as Equivalent thereto.

b)MBA. (Part-time): A pass for all three years of study in the Bachelor’s Degree (other than B.F.A. & B.A., (OL) of Andhra University or any other University recognized by the Academic Senate as Equivalent thereto and at least two years full-time work experience in a position not below the rank of a Junior Executive in the organization which have been approved by the University for the purpose. The applicant should be working in the organization located at Visakhapatnam by the date of submission of his/her application. If the applicant gets admission, he/she has to stay at Visakhapatnam for the entire period of study, i.e. three years.

2. The scope of instruction shall be as defined in the syllabus prescribed.

3. (a) The candidate shall be required to take at the end of each semester,

an examination as detailed in the Scheme of Examination. Each paper of the examination shall, unless otherwise prescribed, be of three hours duration and carry 100 marks

(b)A candidate shall be declared to have passed the examination if he obtains a minimum of 5.0 SGPA in each semester. All other candidates shall be deemed to have failed in the examination. Candidates who have completed the course in each semester and have earned the necessary attendance and progress certificate shall be permitted to continue the next semester course irrespective of whether they have appeared or not at the previous examination (s). Such candidates may be permitted to appear for the examination of earlier semester along with the subsequent semester examinations.

(c)Candidates who have completed the course in each semester and have earned the necessary attendance and progress certificates shall be permitted to continue the next semester course irrespective of whether they have appeared or not at the previous examination (s). Such candidates may be permitted to appear for the examination of earlier semesters with the examinations of later semester simultaneously.

(d)The University shall prepare examination schedule. The Chairman, P.G. Board of Studies will prepare and recommend the list of paper setters and examiners to value the answer scripts for each semester. The answer scripts of all the courses shall be subject to double coded valuation. All those who have completed a minimum of three years of regularized experience in teaching M.B.A. Courses shall be appointed as examiners for this purpose. The variation between first and second valuation shall be dealt with as per the rules of the University.

(e) Regulations concerning Semester examination:

i)Each Paper shall, unless otherwise prescribed, be of three hours duration and carry 100 Marks .Regular candidates shall submit a dissertation from any subject of the course and shall take Viva –Voce.

ii)Except papers for which practical examination is held the semester-end exam question paper shall be 70 Marks and divided into 5 units of equal weightage. In respect of those papers where practical examination is there, the semester-end exam question paper shall be for 65 marks

iii)The Semester examination shall be based on the question paper set by the external examiner.

iv)A candidate who fails in one semester examination or who is not able to take it shall be eligible to take the same examination at the end of the next semester.

4. The scheme of instruction and the Scheme of Examination shall be as given in Annexure – I.

5. Notwithstanding anything contained in the above regulations in the case of Project Report/Dissertation and Viva-Voce, a candidate shall obtain not less than 50% of marks to be declared to have passed in the examination.

6. Candidates shall put in attendance at the College for not less than 75% of the total number of working days. Condonation of shortage of attendance may be granted on the recommendation of the Principal of the College concerned. If a candidate represents the university efficiently at games, sports and other officially organized extra curricular activities, it will be deemed that he has attended the college on the day he is absent for this purpose.

7. The names of the successful candidates at the examination shall be arranged in the order in which they are registered for the examination on the basis of total marks obtained by each candidate in all the semester examinations put together in the case of M.B.A. (Full-time) course, and M.B.A (Part-time) course.

Distinction: Those who obtain CGPA 8.0 or more I Class: Those who obtain 6.5 CGPA or more but less then 8.0, II class: Those who obtain CGPA 6.0 or more but less than 6.5. Pass: Those who obtain CGPA 5.0 or more but less than 6.0.

Only those candidates who appear and pass the examination in all papers of the four semesters in the case of M.B.A. (Full-time) Degree examination, and similarly in all the papers of the six semesters in the case of M.B.A. (Part-time) Degree examination at first appearance are eligible to be placed in the first class with distinction. However, no candidate who has not passed all the papers relating to any semester at the first appearance shall be eligible for the award of any medals or prizes by the University and to receive certificates of rank obtained by them in the examination.

8. Short Visits: The candidate shall make not less than two short visits to different local industrial establishments, corporate offices in the neighbouring towns/cities in each semester course of the programme. The total number of visits to be made by each candidate is twelve out of which nine are compulsory. All the candidates are required to submit the reports at the time of viva examinations.

9. Practical Training: Candidates shall undergo practical training in an organisation for a minimum period of eight weeks and submit a report thereon along with a practical training certificate obtained from the organisation. Practical training shall be guided and certified by the teacher-guide. The practical training shall be conducted during summer vacation between Second and Third Semesters.

10. Paper Setting: Question paper setting for all the subjects of all the semesters shall be entrusted to external examiners approved by the P.G. Board of Studies. The question papers shall be set on ‘Unit System’ pattern.

12. Project Work: The purpose of the project work is primarily to demonstrate the application of knowledge of skills acquired in the four/six semesters of the programme, by studying and analyzing a selected problem in the work situation in a systematic manner while suggesting solution to the management.

It is desirable that the sponsoring organization has to identify the area of project work for their participants at the beginning of the training programme itself. Each student is required to study the problem under the guidance of a faculty member of the department.

A candidate who failed in any paper or papers in any one of the earlier three semesters need not submit his project Report. He/she has to submit his/her project report in the next year along with his/her immediate juniors, after completing all the papers in the three semesters.

The completed project should be submitted to the University/College 15 days before the commencement of IV semester examinations.

13. Improvement Provision: Candidates declared to have passed Master Degree Courses in Business Administration under Semester System obtaining third or second class may reappear for the same examination to improve their class as per the University rules in force.

14. Evaluation: Each paper will carry 100 marks. The duration of written examination (semester-end) for each paper shall be three hours.

15. Composition of marks: Each paper is for 100 marks divided into external for 70 marks and internal for 30 marks. In the case of subjects having practical exam, semester-end exam carries 50 marks while internal (mid-term) test and practical examination carry 30 marks and 20marks respectively.

16. Total marks:

First Year: I Semester: 700 Marks

II Semester: 700 Marks

Total : 1400 Marks

Second Year III Semester: 700 Marks

IV Semester: 700 Marks

Viva-Voce: 100 Marks

Project Study: 100 Marks

Total : 1600 Marks

Grand Total : 3000 Marks

17. Industrial Tour is optional.

18. Minimum number of hours per subject per week is four.

19. Viva-Voce Examination: The candidate who passed all earlier three semesters has to appear for a comprehensive Viva-voce examination which is conducted at the end of the fourth semester. A candidate who failed in a paper or a candidate who has not appeared for any earlier examination for any paper or papers in any semester is not eligible for Viva-Voce exam. Such candidates have to appear for Viva next year only after completing all the papers in the earlier three semesters.

Annexure-1 / MBA-FT COURSE STRUCTURE
wef 2009-10 Admitted Batch / Intrl / Extrl / Total / Hrs/ / Crdits
SEMESTER-I / Week
1 / CP / 101 / Perspectives of Management / 30 / 70 / 100 / 4 / 4
2 / CP / 102 / Accounting for Management / 30 / 70 / 100 / 4 / 4
3 / CP / 103 / Business Environment / 30 / 70 / 100 / 4 / 4
4 / CP / 104 / Managerial Economics / 30 / 70 / 100 / 4 / 4
5 / CP / 105 / Managerial Communication Skills / 30 / 70 / 100 / 4 / 4
6 / CP / 106 / Organisational Behaviour / 30 / 70 / 100 / 4 / 4
7 / CP / 107 / Quantitative Techniques for Management / 30 / 70 / 100 / 4 / 4
SEMESTER-II
1 / CP / 201 / Marketing Management / 30 / 70 / 100 / 4 / 4
2 / CP / 202 / Financial Management / 30 / 70 / 100 / 4 / 4
3 / CP / 203 / Human Resource Management / 30 / 70 / 100 / 4 / 4
4 / CP / 204 / Operations Management / 30 / 70 / 100 / 4 / 4
5 / CP / 205 / Corporate Legal Framework / 30 / 70 / 100 / 4 / 4
6 / CP / 206 / Computer Applications in Management / 30+20 / 50 / 100 / 4 / 4
7 / CP / 207 / Research Methodology for Management / 30 / 70 / 100 / 4 / 4
SEMESTER-III
1 / CP / 301 / Business Policy & Strategic Management / 30 / 70 / 100 / 4 / 4
2 / CP / 302 / Operations Research / 30 / 70 / 100 / 4 / 4
3 / CP / 303 / International Business / 30 / 70 / 100 / 4 / 4
4 / E-I/1 / 304 / Paper-1 from First Elective / 30 / 70 / 100 / 4 / 4
5 / E-I/2 / 305 / Paper-2 from First Elective / 30 / 70 / 100 / 4 / 4
6 / E-2/1 / 304 / Paper-1 from Second Elective / 30 / 70 / 100 / 4 / 4
7 / E-2/2 / 305 / Paper-2 from Second Elective / 30 / 70 / 100 / 4 / 4
SEMEST -IV
1 / CP / 401 / Entrepreneurship & Small / 30 / 70 / 100 / 4 / 4
Business Management
2 / E-I/3 / 402 / Paper-3 from First Elective / 30 / 70 / 100 / 4 / 4
3 / E-I/4 / 403 / Paper-4 from First Elective / 30 / 70 / 100 / 4 / 4
4 / E-I/5 / 404 / Paper-5 from First Elective / 30 / 70 / 100 / 4 / 4
5 / E-2/3 / 402 / Paper-3 from Second Elective / 30 / 70 / 100 / 4 / 4
6 / E-2/4 / 403 / Paper-4 from Second Elective / 30 / 70 / 100 / 4 / 4
7 / E-2/5 / 404 / Paper-5 from Second Elective / 30 / 70 / 100 / 4 / 4
Project Report / 100 / 6
Comprehensive Viva Voce / 100 / 4
GRAND TOTAL / 3000

MBA-FT ELECTIVE PAPERS (DUEL SPECIALISTOIAN)

SEMESTER-III
GROUP-A / FINANCIAL MANAGEMENT
FM / 304 / Financial Markets & Services
FM / 305 / Security Analysis & Portfolio Management
GROUP-B / MARKETING MANAGEMENT
MM / 304 / Consumer Behaviour & Customer
Relationship Management
MM / 305 / Sales & Distribution Management
GROUP-C / HUMAN RESOURCE MANAGEMENT
HRM / 304 / Industrial Relations
HRM / 305 / Compensation & Welfare Management
GROUP-D / INTERNATIONAL BUSINESS
IB / 304 / International Marketing Management
IB / 305 / Export-Import Management & Documentation
SEMESTER-IV
GROUP-A / FINANCIAL MANAGEMENT
FM / 402 / Financial Derivatives
FM / 403 / Strategic Financial Management
FM / 404 / International Financial Management
GROUP-B / MARKETING MANAGEMENT
MM / 402 / Services Marketing
MM / 403 / Advertising and Brand Management
MM / 404 / Global Marketing
GROUP-C / HUMAN RESOURCE MANAGEMENT
HRM / 402 / Performance Management & Counseling
HRM / 403 / Strategic Human Resources Management
HRM / 404 / International Human Resources Management
GROUP-D / INTERNATIONAL BUSINESS
IB / 402 / International Business Laws
IB / 403 / International Trade Logistics
IB / 404 / WTO and India
MBA- Part Time COURSE STRUCTURE
wef 2009-10 Admitted Batch / Intrl / Extrl / Total / Hrs/ / Crdits
SEM-1 / FT-Ref / Week
1 / CP / 101 / 101 / Perspectives of Management / 30 / 70 / 100 / 4 / 4
2 / CP / 102 / 107 / Quantitative Techniques for Management / 30 / 70 / 100 / 4 / 4
3 / CP / 103 / 104 / Managerial Economics / 30 / 70 / 100 / 4 / 4
4 / CP / 104 / 103 / Business Environment / 30 / 70 / 100 / 4 / 4
5 / CP / 105 / 102 / Accounting for Management / 30 / 70 / 100 / 4 / 4
SEM-2
1 / CP / 201 / 105 / Managerial Communication Skills / 30 / 70 / 100 / 4 / 4
2 / CP / 202 / 106 / Organisational Behaviour / 30 / 70 / 100 / 4 / 4
3 / CP / 203 / 205 / Corporate Legal Framework / 30 / 70 / 100 / 4 / 4
4 / CP / 204 / 206 / Computer Applications in Management / 30+20 / 50 / 100 / 4 / 4
5 / CP / 205 / 207 / Research Methodology for Management / 30 / 70 / 100 / 4 / 4
SEM-3
1 / CP / 301 / 202 / Financial Management / 30 / 70 / 100 / 4 / 4
2 / CP / 302 / 201 / Marketing Management / 30 / 70 / 100 / 4 / 4
3 / CP / 303 / 203 / Human Resource Management / 30 / 70 / 100 / 4 / 4
4 / CP / 304 / 294 / Operations Management / 30 / 70 / 100 / 4 / 4
5 / CP / 305 / 303 / International Business / 30 / 70 / 100 / 4 / 4
SEM-4
1 / CP / 401 / 302 / Operations Research / 30 / 70 / 100 / 4 / 4
2 / E-I/1 / 402 / Paper-1 from First Elective / 30 / 70 / 100 / 4 / 4
3 / E-I/2 / 403 / Paper-2 from First Elective / 30 / 70 / 100 / 4 / 4
4 / E-2/1 / 402 / Paper-1 from Second Elective / 30 / 70 / 100 / 4 / 4
5 / E-2/2 / 403 / Paper-2 from Second Elective / 30 / 70 / 100 / 4 / 4
SEM-5
1 / CP / 501 / 301 / Business Policy & Strategic Management / 30 / 70 / 100 / 4 / 4
2 / E-I/3 / 502 / Paper-3 from First Elective / 30 / 70 / 100 / 4 / 4
3 / E-I/4 / 503 / Paper-4 from First Elective / 30 / 70 / 100 / 4 / 4
4 / E-2/3 / 502 / Paper-3 from Second Elective / 30 / 70 / 100 / 4 / 4
5 / E-2/4 / 503 / Paper-4 from Second Elective / 30 / 70 / 100 / 4 / 4
SEM-6
1 / CP / 601 / 401 / Entrepreneurship & Small / 30 / 70 / 100 / 4 / 4
Business Management
2 / E-I/5 / 602 / Paper-5 from First Elective / 30 / 70 / 100 / 4 / 4
3 / E-2/5 / 602 / Paper-5 from Second Elective / 30 / 70 / 100 / 4 / 4
Project Report / 100 / 6
Comprehensive Viva Voce / 100 / 4
GRAND TOTAL / 3000
MBA-PT ELECTIVE PAPERS (DUEL SPECIALISTOIAN)
SEM-4 / FT-Ref
GROUP-A / FINANCIAL MANAGEMENT
FM / 402 / 304 / Financial Markets & Services
FM / 403 / 305 / Security Analysis & Portfolio Management
GROUP-B / MARKETING MANAGEMENT
MM / 402 / 304 / Consumer Behaviour & Customer
Relationship Management
MM / 403 / 305 / Sales & Distribution Management
GROUP-C / HUMAN RESOURCE MANAGEMENT
HRM / 402 / 304 / Industrial Relations
HRM / 403 / 305 / Compensation & Welfare Management
GROUP-D / INTERNATIONAL BUSINESS
IB / 402 / 304 / International Marketing Management
IB / 403 / 305 / Export-Import Management & Documentation
SEM-5
GROUP-A / FINANCIAL MANAGEMENT
FM / 502 / 402 / Financial Derivatives
FM / 503 / 403 / Strategic Financial Management
GROUP-B / MARKETING MANAGEMENT
MM / 502 / 402 / Services Marketing
MM / 503 / 403 / Advertising and Brand Management
GROUP-C / HUMAN RESOURCE MANAGEMENT
HRM / 502 / 402 / Performance Management & Counseling
HRM / 503 / 403 / Strategic Human Resources Management
GROUP-D / INTERNATIONAL BUSINESS
IB / 502 / 402 / International Business Laws
IB / 503 / 403 / International Trade Logistics
SEM-6
GROUP-A / FINANCIAL MANAGEMENT
FM / 602 / 404 / International Financial Management
GROUP-B / MARKETING MANAGEMENT
MM / 602 / 404 / Global Marketing
GROUP-C / HUMAN RESOURCE MANAGEMENT
HRM / 602 / 404 / International Human Resources Management
GROUP-D / INTERNATIONAL BUSINESS
IB / 602 / 404 / WTO and India

(MBA) DEGREE EXAMINATION (FULL-TIME & PART-TIME)

(With effect from 2009 – 2010)

MBA SEMESTER I

CP 101: PERSPECTIVES OF MANAGEMENT

Objective: to familiarize the students with the theory and practice of management .

Unit I: Management – Evolution of Management Thought -Principles of Management – Functions of Management - Social Responsibility of Management.

Unit II: Planning – Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-Planning Premises and Forecasting – process of Decision Making-Decision Tree Analysis.

Unit III: Organization – Principles of Organization – Formal and informal Organization – types of Organization Structure – Line and Staff Relations – Delegation – Decentralization –Span of Control.

Unit – IV: Directing- Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and Herzberg’s Theory.

Unit- V: Control-Importance, Steps, Processes, Techniques-PERT/CPM-Total Quality Management.

(Case Study is compulsory in all Units)

Suggested Books:

Louis A Allen, Management & Organisation, McGrawHill,New York
A.Pardhasardhy & R.Satya Raju: Management Text and Cases, Prentice Hall of India.
AS Lather, M Handa, Cases in Management, Wsdom, Delhi
Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill,ND
JS Chandan, Management: Theory & Practice, Vikas, New Delhi
RW Griffin, Management: Principles and Applications, Cengage,New Delhi
Prem Vrat,KK Ahuja & PK Jain, Management Cases, Vikas, New Delhi
Laura P Hartman, A Chatterjee, Perspectives in Business Ethics, TMH, ND
Earnest Dale, Great Organisers, McGraw Hill
Peter F Drucker, The Practice of Management, McGraw Hill

102: ACCOUNTING FOR MANAGEMENT

Objective: to develop an insight of postulates, principles and techniques of accounting and utilization of financial and accounting information for planning, and decision-making

Unit-I : Accounting for Management –Nature and Scope – Management Process and Accounting – Financial Accounting Vs Cost Accounting Vs Accounting for Management – Role of Account in Modern Organization

Unit – II: Financial Accounting System – Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements – Contents of Profit and Loss Account – Balance Sheet (Theory only)

Unit- III: Elements of Cost–Cost Sheet Preparation – Absorption Vs Marginal Costing –Cost –Volume – Profit Analysis – Cost Behaviour – Breakeven Analysis – Contribution Approach –Profit Planning.

Unit-IV: Cost Concepts for Decision making – Decision Making Process – Decision Situations- Sales Volume Decisions – Pricing and Special Order Pricing – Make / Buy Decisions – Product Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision.

Unit- V: Budgeting – Types of Budgets – Financial Vs Operation Budgets – Short Term Vs Long Term Budgets – Preparation of Sales Budgets – Purchase Budgets- Expenditure Budgets for Material, Labour and Overheads – Construction of Cash Budget- Flexible Budget – Master Budget – Management Control and Budgeting – Performance Budgeting and Zero Based Budgeting. .

(Case Study is compulsory in all Units)

Suggested Books:

I. M. Pandey : Management Accounting Vikas Publishing House.ND
Needles, Financial Accounting, Cengage, New Delhi
Jawaharlal, Accounting for Management, Himalaya, Mumbai
Hilton,Ramesh & Jayadev, Managerial Accounting, TMH, New Delhi
B.Banerjee, Financial Policy & Management Accounting,PHI, New Delhi
P Periasamy, A Text Book of Cost & Management Accounting, Himalaya, Mumbai
Horngren, C.T., Introduction of Management Accounting,, Prentice Hall of India.
Khan and Jain, Management Accounting, Tata Mc Graw Hill , Delhi.
Blocher, Chen, Cokins and Lin, Cost Management, A Strategic Emphasis, TMH, ND
Porwal, LS, Accounting Theory, TMH, New Delhi

CP 103: BUSINESS ENVIRONMENT

Objective: to familiarize the students with the business environment conditions prevailing in India and international and understand its implications to business.

Unit-I Business Environment: Components and Significance – Economic Scope – Cultural, Political, Technological and External Factors Influencing Business Environment – Dimensions of International Business Environment – Challenges.

Unit-II: Structure of Indian Economy ; Economic systems- Economic planning with special reference to last three plans, public, private joint and cooperative sectors - Industrial Policy of the Government - Policy Resolutions of 1956, 1991 Industrial Policy and Economic Policy - Subsequent policy Statements

Unit-III Indian Companies -Competitiveness, Changes and Challenges, Sustainable Development, Social Responsibilities, Ethics in Business- Competition Act 2002 - Emerging Trend in Indian Business Environment.

Unit – IV: International Trade Theories, Balance of Payments – Concepts, Disequilibrium in BOP: Methods of Correction - Trade Barriers and Trade Strategy - Free Trade vs. Protection -World Financial Environment: Foreign Exchange Market Mechanism, Exchange Rate Determination, and Euro Currency.