Reference and Bibliography

  1. Dr. Gaur Manu Priya Dr. Das Sanghamitra .YOGIC GURU TO SUCCESSFUL ENTREPRENEUR: A CASE OF PATANJALI YOGPEETH , International Research Journal of Management and Commerce, Vol. 3, Issue 12, December 2016
  2. 1/ E Chandiraleka , 2/ Dr. R Hamsalakshmi A study on customer awareness and satisfaction of selected ayurvedic & herbal products , International Journal of Advanced Research and Development, Volume 1; Issue 8; August 2016.
  3. Dr. Jha Mridanish.A voyage from niche to mass marketing: A case study of Patanjali Ayurveda, International Journal of Advanced Education and Research, Volume 1; Issue 7; July 2016.
  4. Pandey Pranshoe, Sah Rahul Growth of Swadeshi- A Case Study on Patanjali Ayurved Limited , International Journal of Engineering Technology, Management and Applied Sciences, July 2016, Volume 4, Issue 7
  5. 1.L Nithya , 2.S Durai Eswari , A study on consumers satisfaction towards Himalaya products with special reference to Dharapuram town, International Journal of Commerce and Management Research, Volume 2; Issue 7; July 2016
  6. Gupta Ranjita, Disruptive Marketing and Brand Building–A Case Study of Patanjali, Ayurveda Limited, Advances in Economics and Business Management (AEBM)
  7. Prof. Brijesh Singh & Dr. R.K. Gopal Demystifying the Brand Patanjali - A Case on growth strategies of Patanjali Ayurved Ltd., PES Business Review Volume 11, Issue 1, June 2016
  8. Kumar Sajitha S, Episteme, SUSTAINABILITY THROUGH EXTENSION “A CASE STUDY OF PATANJALI AYURVED PVT LTD. BABA RAMDEV-JACK OF ALL TRADES”. an online interdisciplinary, multidisciplinary & multi-cultural journal Bharat College of Arts and Commerce, Badlapur, MMR, India. Volume 5, Issue 1 June 2016
  9. Dr. Sardar Ramesh, Desi Hustle Vs MNC Muscle: The Case Study of Patanjali Ayurved Ltd, Case Studies Journal ISSN (2305-509X) – Volume 5, Issue 4–April-2016.
  10. Dr.Charwak B, THE CUSTOMER SATISFACTION TOWARDS HIMALAYA SKINCARE PRODUCTS, International Journal of Academic Research, Vol.3, Issue-3(2), March, 2016.
  11. Dr. Pramod H. Patil, An Overview of Indian Fmcg Sector. Assistant Professor, School of Management Sciences, SRTMU Sub-centre Latur PARIPEX - INDIAN JOURNAL OF RESEARCH Volume : 5 | Issue : 2 | February 2016
  12. Gupta Neha, Garg Vishal, Desi Bustle v/s MNC Muscle: How Ramdev's Patanjali is setting trend for HUL, International Academic Journal of Business Management Vol. 3, No. 2, 2016.
  13. Raizada Sumesh.PATANJALI: Discoverer, Differentiator and Disruptor’Business Management and Strategy ISSN 2157-6068 2016, Vol. 7, No. 2
  14. Ramalekshmi. S and DR. D. ELANGOVAN , BARRIERS FACED BY THE PRODUCERS OF AYURVEDIC PRODUCTS IN KERALA, International Journal of Advanced Research (2015), Volume 3, Issue 11
  15. Thiyagara V Abhinav ,EMERGING TRENDS IN CONSUMER BRAND PREFERENCE OF HERBAL HAIR OIL IN TIRUPPUR CITY, International Monthly Refereed Journal of Research in Management & Technology. Volume 4, Issue 5 (May, 2015)
  16. STUDY OF PRESENT MARKET STANDING OF YOGI GURU RAMDEV’S FLAGSHIP BRAND PATANJALI IN AYURVED & FMCG SECTORS IN & AROUND SILIGURI CITY OF NORTH BENGAL, Dutta Shomnath, International Journal of Research in Engineering, Social Sciences, Volume 5 Issue 4, April 2015
  17. Customer Perception towards Brand: A Study on ‘Patanjali, By Miss Rupali Khanna, Global Journal of Management and Business Research: E Marketing Volume 15 Issue 9 Version 1.0 Year 2015.
  18. M.Banu Rekha and K.Gokila,A study on consumer awareness,attitude and preference towards herbal cosmetic products with special reference to Coimbatore city, International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 2015, Vol 2.
  19. MR. J. PRASATH Consumer Satisfaction Towards Ayurvedic Oral and Personal Care Products With Special Reference to Coimbatore City, , Global journal for research analysis. Volune 3,issue 2. Dec 2014
  20. Kumar Vinod a, Jain Ankit b, Rahman Zillur a, Jain Akhil , Marketing through Spirituality: A Case of Patanjali Yogpeeth. Procedia - Social and Behavioral Sciences , May 2014
  21. Srinivasu Rallabandi, FAST MOVING CONSUMER GOODS RETAIL MARKET, GROWTH PROSPECT, MARKETOVERVIEW AND FOOD INFLATION IN INDIAN MARKET – AN OVERVIEW, International Journal of Innovative Research in Science, Engineering and Technology, Vol. 3, Issue 1, January 2014
  22. SAILEE J. GHARAT, ‘PRODUCT POSITIONING OF PATANJALI AYURVED LTD’, DR. SHINDE D.T , An International Journal of Advanced studies, volume 1 issue 3
  23. P KAPOOR, HERBAL COSMETICS FOR SKIN AND HAIR CARENATIONAL BOTANICAL RESEARCH INSTITUTE, Natural Product Radiance, Volume 4(4) July- August 2005.
  24. Dr. RAJARAJAN M., CONSUMER BUYING BEHAVIOUR TOWARDS HERBAL COSMETIC PRODUCTS IN INDIA - AN OVERVIEW, BIRUNDHA G., International Journal of world Research. Vol: I Issue XXXIV, October 2
  25. Dr. RAJARAJAN M.,BIRUNDHA G.,CONSUMER BUYING BEHAVIOUR TOWARDS HERBAL COSMETIC PRODUCTS IN INDIA - AN OVERVIEW, International Journal of world Research. Vol: I Issue XXXIV, October 2

References

  1. Library.pes.edu
  2. Scholar.google.co.in

ANNEXURE

CONSUMER PREFERENCE FOR PATANJALI PRODUCTS

  • Name:
  • Age :Gender:
  • Profession:
  • Income (per month): Less than 10000

10000-20000

20000-30000

30000-40000

More than 40000

1/ How frequently do you buy Patanjali products ?

i/ occasionally ii/ Seldom iii/ as per requirement

iv/ Oftenv/ very often

2/ Who/what has inspired you to buy Patanjali Products?

i/ Personal choice

ii/ Family Members

iii/ Blogger’s review

iv/ Advertisement

3/ What factor has made to decide to buy/switch to buy Patanjali Products?

i/ Natural elements

ii/ cheaper price

iii/ Baba Ramdev’s personality

iv/ Swadeshi sentiment

v/ hatred for MNCs

4/ Are Patanjali products providing benefits as promised by the company?

i/ Yesii/ Noiii/ May be iv/ to some extent

5/ Do you think Patanjali products are better than the products of other companies?

i/ yesii/ Noiii/ To some extentiv/ not at all

6/ If Patanjali’s products are better then what makes it better than other company’s products?

i/ Not better

ii/ Natural ingredients with lesser chemical base or presertive

iii/ it has no side effect

iv/ some products have healing effect

v/cheaper price

vi/ better quality

7/ What are the Patanjali products you use?(you can tick more than one)

i/ beauty and personal care productsii/Food products

iii/ house hold productsiv/ medicines

8/Rate Patanjali products in terms of :

quality / 1 / 2 / 3 / 4 / 5
quantity / 1 / 2 / 3 / 4 / 5
price / 1 / 2 / 3 / 4 / 5
packaging / 1 / 2 / 3 / 4 / 5
availability / 1 / 2 / 3 / 4 / 5
advertisement / 1 / 2 / 3 / 4 / 5

9/Is the price of Patanjali products fair or okay in terms of QUALITY ?

i/ yesii/noiii/may beiv/ don’t care about the price

10/Is the price of Patanjali products fair or okay in terms of QUANTITY ?

i/ yesii/noiii/may beiv/ don’t care about the price

11/ YOUR PERSONAL SUGGESTION FOR PATANJALI PRODUCTS:

1