Contact:
Melissa Brewer
Certified Angus Beef LLC
330-345-2333, ext. 206
Reasor’s takes the natural approach with Prime beef
TAHLEQUAH, Okla. – June 25, 2009 – For more than 20 years, Reasor’s Foods has offered customers Certified Angus Beef ® brand products in the meat case – products of such quality, less than 8% of beef can earn the brand name. Yesterday, the stores began taking quality to a whole new level with the launch of Certified Angus Beef ® brand Prime Natural.
In all of its 15 Oklahoma stores, Reasor’s is now offering what vice president of meat operations, Paul Roach, calls the “Cadillac” of beef – Certified Angus Beef ® brand Prime Natural. It is beef so exclusive, less than 0.1% of all beef is good enough to earn the name.
“We always strive to provide our customers with the best,” Roach shares about bringing in the Prime Natural line. “We wanted a ‘never, ever’ program because that’s an important factor to our customers. And, we wanted to give them a premium choice in the natural beef category.”
Reasor’s is the first retailer to offer consumers the new Certified Angus Beef ® brand Prime Natural. To earn the elite brand name, beef must meet nine more stringent quality standards than USDA Prime, and it must adhere to a strict “never, ever” policy. Cattle are never given hormones or antibiotics, ever, and cattle are raised on a vegetarian diet.
These standards set the brand apart, ensuring consumers always enjoy flavorful, tender, juicy, cuts of beef, paired with the wholesome goodness of a natural product.
Roach, who worked as a company meat director for 21 years, knows all about beef – from production to the dinner table. Not only does he raise pecans, he operates an Angus farm. His experience benefits Reasor’s customers at the meat case.
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“We have two sets of customers,” Roach says. “Those who want the best – traditional Certified Angus Beef ® brand product, and those seeking a white tablecloth product like the brand’s Prime line. As a meat manager, you want to provide the best to your customers. And when it comes to a natural product, the brand’s ‘never, ever’ policy satisfies that group of customers.”
Roach says his newest product offering provides the most value for his customers’ shopping dollar. It also offers incredible flavor that is naturally exquisite.
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Certified Angus Beef® products are sold throughout the United States and in 45 other countries by more than 13,500 of the world’s leading restaurants and grocery stores. For recipes and cooking tips, visit
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Note to editor:Reasor’s chefs and Certified Angus Beef ® brand chefs are available for cooking segments and culinary interviews. To schedule an interview, please contact Melissa Brewer, Certified Angus Beef LLC, at 330-345-2333, or Amanda Londagin with Reasor’s at 918-456-1472.