Radio Promotion Scripts

Radio Promotion Scripts

Paid radio promotions are a great marketing tool to entice consumers to visit your store. HPBA has provided two :60 customizable radio scripts for your use as part of your promotional campaign.

The scripts can be tailored to be recorded as an audio news release (straight news reader) and feature a reporter voice and a company spokesperson sound bite. Both scripts can be tailored for year-round use, not just during NBM, and can be downloaded at hpba.org.

Option One

Note: This script should be read much like an audio news release, in which a reporter reads the “script” lines and the company reads the “cut” lines (sound bites).

SCRIPT:

NEARLY SIXTY PERCENT OF AMERICANS ARE FIRING UP THEIR BACKYARD GRILLS YEAR-ROUND TO CREATE DELICIOUS GRILLED FOOD. DURING THIS MAY’S NATIONAL BARBECUE MONTH AND ALL YEAR LONG, SAVORY AROMAS FROM THE GRILL MAY SURPRISE YOU AS GRILLERS LOOK BEYOND HOT DOGS AND HAMBURGERS TO CREATE EXCITING MEALS THAT MEET THE OCCASION.

CUT: PEOPLE ACROSS THE COUNTRY ARE PREPARING EVERYTHING FROM GRILLED PIZZA AND FRUIT TO VEGGIES AND EVEN DESSERTS! SAYS [INSERT COMPANY SPOKESEPERSON’S NAME’S] OF [INSERT COMPANY NAME].

SCRIPT: A FAVORITE PASTIME, GRILLING OFFERS OUTDOOR CHEFS A FUN, FLAVORFUL AND SIMPLE WAY TO PREPARE ANY MEAL. AND WITH ALL THE NEW INNOVATIVE GRILL FEATURES AND ACCESSORIES, IT’S NO SURPRISE AMERICANS LOVE TO GRILL. SO BEFORE YOU FIRE UP THE GRILL THIS SUMMER, BE SURE YOU WILL BE GRILLING WITH TOP-NOTCH EQUIPMENT. [INSERT COMPANY NAME] HAS THE NEWEST GRILLS AND HOTTEST TOOLS TO HELP YOU GRILL DELICIOUS NEW MEALS AND PLAN FOR THE ULTIMATE BARBECUES. FOR MORE INFORMATION ON GRILL BUYING, GRILLING OUT AND TASTY RECIPES, VISIT W-W-W DOT [INCLUDE COMPANY WEB ADDRESS] DOT COM.

Option Two

Note: This script should be read as voiceover — either by a company spokesperson or by an announcer. Provide the script to your advertising vendor, who will help you record the spot.

SCRIPT:

NEARLY SIXTY PERCENT OF AMERICANS ARE FIRING UP THEIR BACKYARD GRILLS YEAR-ROUND TO CREATE DELICIOUS SEASONAL GRILLED FOOD. DURING THIS MAY’S NATIONAL BARBECUE MONTH AND ALL YEAR LONG, SAVORY AROMAS FROM THE GRILL MAY SURPRISE YOU AS GRILLERS LOOK BEYOND HOT DOGS AND HAMBURGERS TO CREATE EXCITING MEALS THAT MEET THE OCCASION. ACCORDING TO [INSERT COMPANY NAME], PEOPLE ACROSS THE COUNTRY ARE PREPARING EVERYTHING FROM GRILLED PIZZA AND FRUIT TO VEGGIES AND EVEN DESSERTS! A FAVORITE PASTIME, GRILLING OFFERS OUTDOOR CHEFS A FUN, FLAVORFUL AND SIMPLE WAY TO PREPARE ANY MEAL. AND WITH ALL THE NEW INNOVATIVE GRILL FEATURES AND ACCESSORIES, IT’S NO SURPRISE AMERICANS LOVE TO GRILL. SO BEFORE YOU FIRE UP THE GRILL THIS GRILLING SEASON, BE SURE YOU WILL BE GRILLING WITH TOP-NOTCH EQUIPMENT. [INSERT COMPANY NAME] HAS THE NEWEST GRILLS AND HOTTEST TOOLS TO HELP YOU GRILL DELICIOUS NEW MEALS AND PLAN FOR THE ULTIMATE BARBECUES. FOR MORE INFORMATION ON GRILL BUYING, GRILLING OUT AND TASTY RECIPES, VISIT W-W-W DOT [INCLUDE COMPANY WEB ADDRESS] DOT COM.