To:MRC Members
Fr:Executive Committee
Re:April 20, 2007 Luncheon Meeting Notice
RSVP to
Join us on, Friday, April 20th, 12 noon, at the Yale Club for a panel presentation on:
Qualitative Research Today and Tomorrow
The panelists – all former Qualitative Research Consultant Association (QRCA) presidents: Judith Langer, J. Robert Harris and Bill Weylock – will discuss trends and techniques in the evolving field of qualitative research, including increased use of technology and ethnography.
Judy Langer, President of Langer Qualitative, has been a qualitative researcher for 30+ years on a wide variety of products, services and public opinion topics. She writes, speaks and lectures frequently on qualitative research and on lifestyle trends. Previously, she was Senior Vice President of GfK NOP Qualitative Practice, and President of Langer Associates. She was a founding member and first president of the Qualitative Research Consultants Association, has served on its Board of Directors, currently on its field committee and the editorial board of QRCA Views. She authored The Mirrored Window: Focus Groups from a Moderator's Point of View, published in 2001.
J. Robert Harris, President of JRH Marketing Services, has over 30 years of diverse marketing and research experience, including media, packaged goods, international, ethnic, and social marketing and research assignments from major corporations, agencies, organizations and government ministries. He has been a speaker at various marketing conventions, lectures and conducts seminars in the United States, Canada, Europe, Africa, Mexico, Central and South America. A Founding Member of the Qualitative Research Consultants Association (QRCA), he has served as Vice-President and President, and is Chair of its Professionalism Committee. Bob is also past Chairman of the Research Industry Coalition.
Bill Weylock, Sr. V.P., Research Services, Rockhopper Research, has provided research services to leading manufacturers, service providers, direct response marketers, and agencies for more than 20 years in the US, Europe and Asia. He has been a frequent contributor to workshops and special projects, founded and managed the research section of a leading online marketing forum, and teaches marketing research at the New York University Management Institute. He has served as Chair of the Research Industry Coalition and two terms as President of the Qualitative Research Consultants Association (QRCA), of which he is a founding member and current Chair of the Bylaws Committee.
Luncheon Details:
Meeting date: Friday, April 20, 2007
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60 for Members&Guests/$40 - Honorary Life Members
For Reservations: Call 212-481-3038 or Email to:
Just as a reminder – MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per season to MAINTAIN THEIR MEMBERSHIP STATUS.
MRC Luncheon Dates – Fall 2006:
September 15 - Ed Keller, President, Keller Fay Group, “The Most Talked About Brands in America: How to Become One of Them”
October 27 - Paul Donato, Nielsen Media Research, “Nielsen’s Anywhere, Anytime Media Measurement”
November 17 – Rob Jayson, SVP, Director, Touchpoints Strategy, Zenith Media, “The Role of Communications Planning”
December 8 - Jim Taylor, Vice Chairman, Harrison Group Inc., “Understanding The Super Affluent”
MRC Luncheon Dates – Spring 2007
January 19 - George Perlov, Advertising Research Council, “Use of Market Research in Public Service Advertising”
February 23 - Kate Sirkin, EVP Global Research, SMG, “The Challenge of Media Research for a Modern Media Agency”
March 16 – Bruce Goerlich, EVP, Director – Strategic Resources, ZenithOptimedia, “Understanding the Diffusion of Innovation for New Media”
April 20 – A panel presentation with Judy Langer, J.Robert Harris & Bill Weylock, “Qualitative Research Today & Tomorrow”
May 18
June 15 - Annual Hall of Fame Luncheon
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