UNDER STRICT EMBARGO UNTIL13AUGUST2015
PUMA AND ARSENAL LAUNCH CUP KIT FOR 2015/16 SEASON
New Kit Will be Worn Away From Home in all Cup Competitions
Herzogenaurach, Germany (13August, 2015) –PUMA today introduced the new 2015/16 Arsenal cup kit, which will be worn by the club’s first team in away games of cup competitions, including the UEFA Champions LeagueTM tournament starting in September.This playing kit is the third and final new strip for the 2015/16 season, following the home and away shirt launches in June and July.
The new cup kit features a modern interpretation of a classic football sash, a diagonal stripe across the chest. PUMA’s new design however is modernised through the addition of more geometric stripes, chosen in the seasonal colours white, victory gold and capri breeze blue on an overall anthracite base. As with this season’s home and away shirt, the cup shirt includes PUMA’s classic Form Strip as a mesh panel on the sleeves.
The colour gold is featured across all designs of the three 2015/16 kits. The new cup kit features gold PUMA cat logos on the chest and both sleeves, being complemented through an all gold Arsenal logo on the opposite side. Finishing touches are the V-neck, blue sleeve hems and underarm mesh inserts that allow for extra breathability.
Héctor Bellerín commented, “I really like the new shirt, especially the colour as I feel it gives us an even more powerful look. The fit is always great with the PUMA shirts, andgives us good performance benefits. We are excited to wear the shirt in cup competitions this season, especially the Champions League.”
PUMA’s 2015/16 Arsenal campaign Powered By Fans, represents the importance of Arsenal’s fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players.
All three 2015/16 Arsenal kits and the full collection including fan wear is now available to purchase online at and
-ends-
Notes to editors:
A full range of product and player images can be downloaded from the PUMA Press Centre at
Media Contacts:
PUMA
Tim Stedman, International PR: +49 151 1474 3148,
Arsenal
Charlie White, Commercial Communications Manager: +44 207 704
PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit