Project 2- Selling Your Services

Samantha Lotz

Certified Wedding and Event Planner

Bel Air, MD

Its a Beautiful Day Wedding & Event Planning is a full service company, based out of Bel Air, Maryland, that provides complete consulting services for weddings, vow renewal, baby showers, sweet 16 parties, and any event you would want a planner for. I am a dedicated, certified professional and will work to make your special day , a beautiful one. My clients are my number one priority and I will be able to work with any style and budget to give my clients their happiness and satisfaction.

Its a Beautiful Day Wedding & Event Planning will offer planning consultation as well as coordinator services and vendor referrals. We will promptly answer any phone calls or emails and work directly with the client to ensure success during the crucial time of the planning and execution process for their big day or event.

The first year will be based out of home and a small office for meetings. We will be focusing on establishing our strong connection relationships with our local vendors to give you a "one stop shop" feel when planning with us. We will also be using social media, attending bridal shows, and local networking to acquire clientele. We will learn, grow, and improve with each and every event we complete.

Our five year plan will be to expand our office space as well as adding professional and certified planners to our team. We plan to make planning and coordinating our full time job and commitment with earning enough income. I also would love to be able to have connections for discounts on hall rentals and other things to make the process easier on our clients and our business more successful.

Initial Contact

Potential clients can fill out a contact form from our website, which we will answer by preferred method (phone or email) within 24 hours to set up an initial consultation in person. This meeting will take place at a local coffee shop and will be complimentary. I want to learn about my potential client's background and relationships to better help them on a personal level. Therefore, our meeting will begin by me learning about them. I will have a portfolio of events that I have done for them to look at. They will also receive a packet from me, including my packages and services, business card, different planning tips, vendor questions, and a list of local relationship education classes. Once the couple chooses to hire me as their wedding planner, we will go over my services contract and agreement. I will also have them fill out a bridal client profile data sheet to get a better understanding about them and what is important to them. They will then receive another folder from me with bridal party checklists, marriage license requirements, and bridal shower themes and ideas. After everything is reviewed, signed, and the deposit is collected, It's a Beautiful Day Wedding & Event Planning will get to work!

It's a Beautiful Day Wedding & Event Planning Packages

Bronze Package: $250.00

-This package is for the couple needing a little guidance in the beginning, or along the way.

-Up to 3 hours of consultation for your planning

-Email and telephone advice

-List of preferred vendors

-Full payment needed at the time of contract signing

Silver Package: $500.00

-This package would best suit a couple wanting help with their wedding day ONLY.

-Vendor contract review 1-2 weeks prior to wedding

-Assistance with creating your "Day Of" timeline

-Complete "Day Of" emergency kit

-Supervision of event day for 8 hours

-Personal management of wedding day timeline, vendors, and bridal party

-1/2 due at contract signing, remaining balance due one week (7 days) prior to wedding

Gold Package: $1000.00

-For the couple that wants help planning the whole wedding but does NOT want a coordinator at the event

-Up to 8 hours of consultation about your planning

-Review vendor contracts 1-2 weeks prior to wedding

-Help creating your "Day Of" timeline

-One visit to venue before wedding day

-Vender referral list

-Unlimited email and phone questions

-Free planning binder with tips, vendor questions, and itinerary planning guide

-15% discount on catalogue invitations (optional)

-Required 1/2 payment at signing of contract, remaining balance due one week (7 days) prior to event

Platinum Package: $1500.00

-For the couple wanting complete help with planning and supervision of event

-Includes everything in gold package

-Assistance with wedding rehearsal

-Coordinating help for a max of 10 hours on wedding day

-Complete "Day Of" emergency kit

-Management of timeline, bridal party, and vendors on wedding day

-$500.00 due at contract signing, remaining balance due one week (7 days) prior to wedding day

Party Packages:

-Engagement Party: $200.00

-Bachelorette Party: $200.00

-Bachelor Party: $200.00

-Birthday Party: $300.00

-Work Event: $200.00-$400.00

It's a Beautiful Day Wedding & Event Planning Services

It's a Beautiful Day Wedding & Event Planning
Bel Air, MD

Service / Cost / Description
Planning Services
Consultation / $30 per hour / Plan events with couple
Timeline / $200.00 / Create a step by step "Day Of" itinerary
Vendor Coordination / $350.00 / Start to finish direction of all vendor details
"Day Of" Services
Vendor Confirmation / $60.00 / Vendor communication to insure "Day Of" delivery
Wedding Coordinator / $400.00 / "Day Of" directing of all wedding and reception details
Additional Time / $25 per half hour / Ask your "Day Of" coordinator for more info
Planning Packages
Bronze / $250.00 / Needing guidance getting started
Silver / $500.00 / Help with "Day Of" only
Gold / $1000.00 / Plan entire wedding but no "Day Of" help
Platinum / $1500.00 / All Inclusive
Party Services
Engagement Party / $200.00
Bachelorette Party / $200.00
Bachelor Party / $200.00
Birthday Party / $300.00
Work Event / $200.00-$400.00
Invitations / $300.00 / Assembly and Mailing
Notes:

Business Card:

Vendor Questions

For the venue:

-Is my date available?

-How many weddings will be booked that day?

-What kind of deposit is required?

-Is there a payment schedule?

-How many people can it hold?

For the caterer:

-What is your fee?

-Can I see a sample contract?

-Do you provide any linens and glassware?

-What is the price per person?

-How much do you charge for tastings?

For the florist:

-Can I see a portfolio of your work?

-What are your favorite flowers to work with?

-Can you provide references?

-How would you describe your design aesthetic?

-Will you make me a sample bouquet and centerpeice?

For the photographer:

-How many years have you been photographing weddings?

-Do you have photos of weddings that you've done that I can see?

-Have you ever shot a wedding at my venue?

-Can I purchase the copyright to the pictures?

-What kind of equipment do you use?

Relationship Education

Every couple puts in tons of effort to planning their big day but not as much effort into planning for their marriage. I believe that it's so important to be educated on how to make your marriage work when the honeymoon phase is over. Below you will find a list of local relationship education classes for your review should you choose to partake in them.

·  Linda Grande, LCPC: 45 Broadway Bel Air, MD. 21014 410.367.2950

·  Kendra Ann O'Hora: 1212 Churchville Road Suite 301 Bel Air, MD. 21014 740.617.4486

·  Carrie Carlevaro: 720 W. 36th Street Baltimore, MD. 21211 443.536.0380

Bridal Shower Themes

·  Classy Backyard BBQ: Backyard potluck style. Each guest should bring a dish such as pulled pork, macaroni and potato salads. Decorate tables with white tablecloths, nice dinner napkins, string lights, and drinks in mason jars. Semi-formal attire.

·  Yoga Party: The party will be held at a yoga studio and the Bride and her guests will partake in a yoga class. After the class is over, they will have healthy fruit smoothies and fruit and veggie trays will be available.

·  Spa Day: Have someone that can do manicures and pedicures for you and your guests come to your house for a relaxing spa day! You could even hire an esthetician for facials. Each guest gets flip flops and a robe, can be personalized for favors.

·  Cooking Class Party: Either have someone hold the class at home or go to a facility. Brides and their guests will take part in a cooking class. After the class they will enjoy their food that they made and drink wine.

Local Competition Information

Company Name: Bee Happy Wedding & Event Planning

Website: abeehappywedding.com

Owner: Betty Bee & Joann Connolly

Address: P.O. Box 1604, Bel air, MD. 21014

Contact: & 443.866.2644

Years in Business: 30 years

Services: Wedding packages, destination weddings, honeymoon packages

Bridal Profile Questionnaire

1. Name of Bride to Be (B2b):______

a. Date of Birth:______

2. Name of Groom to Be (G2b):______

a. Date of Birth:______-

3.Current Address:______

4.Future Address:______

5 .Age:______

6. City of Wedding:______

7. Wedding Date:______

8. Time of Ceremony: ______

9. Time of Reception: ______

10. Bride's Heritage (optional): ______

11. Groom's Heritage (Optional):______

12. Wedding Budget:______

13. Number of Guests: ______

a. used for price per person estimates, such as invitations, cake, and catering

14. How many hotel rooms are needed? ______

15.What type of wedding is planned?

a. Very formal b. Formal c. Semi-formal

d. Informal e. Other

16. Select two words from the following list that describes your vision for your wedding day:

a. elegant

b. simple

c. grand

d. traditional

e. romantic

f. sophisticated

g. vintage

h. magical

i. festive

j. contemporary

17. How many bridesmaids including Maid of Honor?______

18. How many groomsmen/ushers including the Best Man?______

19. Will you have a flower girl (s) ? If so, how many?______

20.Will you have a ring bearer? ______

21.What is your favorite primary color?

a. red

b.yellow

c.blue

22.What is your favorite secondary color?

a. green

b. purple

c. orange

23. What is your favorite intermediate color?

a. magenta

b. teal

c. gold

d. lime green

e. red-orange

f. indigo

24. What is your favorite achromatic color?

a. black

b. white

c. brown

25. What is your favorite pastel color?

a. none

b. pink

c. purple

d. blue

e. yellow

f. peach

g. green

h. all

26. What is your favorite accent color?

a. tan, taupe, champagne

b. black, platinum, sterling

c. chocolate, latte, espresso

d. purple, plum, lavender, lilac

e. navy, indigo

f. light blue, periwinkle

g. peach, coral, cantaloupe

h. red, cinnamon, apple

i. light green, mint green, sea green

27. Do you have a favorite wedding gown designer? If so, who?______

28. Wedding Gown color?______

29. Wedding Gown style?

a. length

i. knee

ii. ankle

iii. full

b. Fabric (choose two per season)

i. Spring/Summer

1. Chiffon

2. Lightweight Lace

3. Silk Charmeuse

4. Eyelet linen

5. Lightweight Satin

6. Organza

ii. Fall/Winter

1.Velvet

2. Heavy Lace

3. Brocade

4. Rich taffeta

5. Satin

c. Silhouette:

i. A-line

ii. Ball Gown

iii. Basque waist

iv. Empire

v. Sheath

vi. Mermaid

d. Sleeve Options

i. Strapless

ii. Spaghetti Straps

iii. Off the shoulder

iv. Three- quarter length

v. Cap

vi. Fitted point

e. Neckline

i.Bateau

ii. Decolletage

iii. Halter

iv. Jewel

v. Off the shoulder

vi. Sweetheart

vii. Scoop

viii. V-neck

ix. Wedding Band Collar

30. Headpiece Style:

a. none

b. tiara

c. headband

d. wreath

31. Veil Style

a. none

b. blusher

c. fingertip

d. ballerina

e. sweeping

f. cathedral

32. Bridal Shoes

a. sneakers

b. sandals

c. open back slings

d. none

e. other

33. Accessories:

a. gloves

b. garter

c. handkerchief

d. jewelry

e. purse

f. wrap

34. Stationary (match answers regarding to style)

a. Paper

i. linen

ii.velllum

iii.parchment

iv. Jacquard

v. Corrugated

vi. Handmade paper

vii. Glassine

viii. Rice Paper

b. Printing

i. engraved invitations

ii.thermography

iii. offset printing

iv. letterpress

v. Calligraphy

c. Wording

i. traditional words

1. Mr. and Mrs. Jones, the parents of Alicia Jones, request the honor...

ii. Contemporary wording

2. We invite you to join us in celebrating...

35. Reception

a. indoor

b. outdoor

c. both

36. Catering

a. seated/plated dinner

b. buffet

c. appetizers only

d. champagne and cake only

37. Cake

a. style:

i. contemporary

ii. fun

iii. traditional

iv. simple

v. elegant

vi. Other______

b. flavor

i. chocolate

ii. vanilla

iii. other______

38. Flowers:______

39. Photography style

a. traditional

b. photojournalistic

c. storybook

d. combination______

40. Ceremony Location:______

a. indoor or outdoor?______

41. Ceremony Music: ______

42.Reception Music:______

43.Transportation:______

44. Videography?______

45. Wedding Planner

a. planner

b. coordinator

c. director

d. all of the above

46. Decorations/ Favors:

a. dove release

b. sand ceremony

c. guest favors

d. gift baskets

e. bubbles

f. rose petal paper cones

g. ice sculpture

h. other______

Marriage License Requirements

Harford County

www.courts.state.md.us/clerks/harford/marriage.html

20 West Courtland Street Bel Air, MD. 21014

410-638-3426

8:30am-4:30pm

You must apply in person to receive your marriage license.

You will need the following:

-Valid identification (drivers license, passport or birth certificate)

-State of Birth

-Social Security Number (mandatory)

-If you have ever been married before, we need to know the State and the exact date for each divorce or death of spouse. If divorced within the last 6 months, a copy of the divorce decree should be presented.

If you are under 18 years old:

- 16 or 17 years old must presenteithera notarized written consent of the parent or legal guardian, or a certificate from a licensed physician or nurse practitioner. Certification from the physician or nurse practitioner must be written on his/her letterhead stating that the physician or nurse practitioner has physically examined the woman to be married and positively determined that she is pregnant or has given birth to a child. The certificate must be signed by the licensed physician or nurse practitioner. A nurse or assistant cannot sign the certificate. A birth certificate stating that the woman has given birth to a child is sufficient.

-15 years old must have a notarized written consent of the parent or legal guardiananda certificate from a licensed physician or nurse practitioner. Certification from the physician or nurse practitioner must be written on his/her letterhead stating that the physician or nurse practitioner has physically examined the woman to be married and positively determined that she is pregnant or has given birth to a child. The certificate must be signed by the licensed physician or nurse practitioner. A nurse or assistant cannot sign the certificate. A birth certificate stating that the bride has given birth to a child is sufficient.