The mission will be accomplished using a multi-faceted approach:
TheRoots in Israellogo/icon has a prominent position in the Weekly eNewsletter Update sent to the entire temple membership. The logo links directly to our web site ( a repository for the following:
- Weekly informative and inspirational messages detailing one of Israel’s achievements and/or societal accomplishments
-Photo Gallerydocumenting our activities
- TheStory Behind the Storyof our logo/icon
-Inspiration: Israel– a page for members to post personal narratives of meaningful experiences while in Israel,
-Boston Globearticle profiling our program (
Roots in Israeloutreach messaging is complemented by:
- Informational columns written for theTempleBulletin,
-Rootsrelated postings on the temple’s unofficial listserve,
- Distribution ofJewish National Fund Blue Tzedakah Boxesto all congregants. These serve in the home as a constant reminder of our connection to Israel. A custom decal was produced to apply to each JNF Blue Box prior to distribution. These 'pushkes' accompanied by aRootsexplanatory cover letter help each family teach their children and grandchildren the importance of regularly depositing coins and bills in support of the Land of Israel.
-Tu B’Shevat Collection Week. On this holiday Brotherhood members transfered monies deposited in the Blue Boxes to JNF for counting and receipting. ( Upcoming high visibility opportunities will be at Brotherhood Shabbat and Collection Week II which is timed to coincide with Yom HaAtzmaut.
- Distribution of ourRoots in Israelbusiness cards. Supplies of these handy items displaying the web site and offering a QR code for direct web site linkage are prominently positioned in the shul’s Community Court. They are handed out individually when Brotherhood members speak aboutRootsone on one with congregants.
- Events: During all Brotherhood sponsored programs,Rootsis promoted both in introductory remarks by President Beckman or the designated Program Chair, and by a visual display (seePhoto Gallery). Our greatest visibility occurred during the officialRootslaunch at the Annual Temple-wide Kickoff Barbecue in September. Brotherhood was mobilized in force handing outRoots/JNF Blue Boxes,speaking one on one with members about the program, and also manning the grills.