SCHOOL OF COMMUNICATION

CMNS 230-3

Professor Zoë Druick SFU Burnaby, Day

778-782-5398; K9664 Fall 2011

CULTURAL INDUSTRIES IN CANADA: GLOBAL CONTEXT

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Prerequisite:CMNS 130.

Description:

This course provides an historical overview of the cultural industries—the media industries that create and circulate meaning—in Canada. The history of Canadian cultural policy and the establishment of media industries serves as a useful entry point to understanding the changes currently occurring—especially in the realm of cultural labour—here and around the globe. In addition, the course introduces students to a range of theoretical perspectives that have been used to understand the cultural industries. Emphasis will be placed upon understanding current developments in the cultural industries in relation to theoretical frameworks and historical contexts.

Required texts available in the bookstore and on reserve in the library:

Mark Deuze, Media Work. Cambridge: Polity Press, 2007.

Daniel Robinson, ed. Communication History in Canada (2nd edition). Don Mills, Ontario: Oxford University Press, 2009.

Other articles available electronically.

Assignments and evaluation:

Assignment # 1 (due October 11)25%

Assignment # 2 (due November 8)30%

Final Exam during exam period (cumulative)35%

Attendance and active tutorial participation10%

The school expects that the grades awarded in this course will bear some reasonable relation to established university-wide practices with respect to both levels and distribution of grades. In addition, the School will follow Policy T10.02 with respect to “Intellectual Honesty” and “Academic Discipline” (see the current Calendar, General Regulations section).

Course schedule:

September 6 1. Introduction

PART 1: FRAMING THE CULTURAL INDUSTRIES

September 13 2. The cultural industries, globalization and the national brand

  • Maurice Charland, “Technological Nationalism,” in CHC, 50-61.
  • David Hesmondhalgh, “Introduction,” in The Cultural Industries (2nd edition), 1-26.
  • Ira Wagman and Ezra Winton, “Canadian Cultural Policy in the Age of Media Abundance: Old Challenges, New Technologies,” in Mediascapes (3rd ed), 61-77.

September 203. Convergence and deregulation: implications for cultural industries and cultural workers

  • Mark Deuze, Media Work, 1-112.
  • Joëlle Farchy, “Economics of Sharing Platforms: What’s Wrong with the Cultural Industries?” in The YouTube Reader, 360-371.

September 274. Gender issues

  • Mark Banks and Katie Milestone, “Individualization, Gender and Cultural Work.” Gender, Work and Organization 18.1 (January 2011): 73-89.
  • Rosalind Gill, “Postfeminist Media Culture?” in Gender and the Media, 249-271.

October 45. Multiculturalism and diaspora

  • Karim Karim, “The National-Global Nexus of Ethnic and Diasporic Media,” in Mediascapes (2nd edition), 256-270.
  • Nestor Garcia Canclini, “Multicultural Policies and Integration via the Market,” in Creative Industries, 93-104.

PART II: THE CULTURAL INDUSTRIES

October 116. Information and marketing

Assignment #1 due in lecture

  • Mark Deuze, “Advertising, Public Relations, and Marketing Communication,” and “Journalism,” in Media Work, 113-170.
  • Russell Johnston, “Newspapers, Advertising, and the Rise of the Agency, 1850-1900,” in CHC, 150-161.
  • Peter Desbarats, “The Special Role of Magazines in the History of Canadian Mass Media and National Development,” in CHC, 169-176.

October 187. Broadcasting

  • Robert McChesney, “Graham Spry and Public Broadcasting,” in CHC, 207-216.
  • David Hogarth, “Public-Service Broadcasting as a Modern Project,” in CHC, 150-161.
  • “Report of the Royal Commission on Radio Broadcasting,” in CHC, 302-311.
  • Mark Deuze, “Film and Television Production,” in Media Work, 113-140.

October 258. Film Industry

  • Zoë Druick, “The National Film Board and Government,” in CHC, 259-265.
  • Ted Magder, “A ‘Featureless’ Film Policy: Culture and the Canadian State,” in CHC, 272-281.
  • Serra Tinic, “Constructing the Global City: Contextualizing Hollywood North,” in Cross-border Cultural Production, 251-296.

November 19. Gaming

  • Mark Deuze, “Game Design and Development,” in Media Work, 201-232.
  • Nick Dyer-Witheford and Zena Sharman, “The Political Economy of Canada’s Video and Computer Game Industry.” Canadian Journal of Communication 30 (2005): 187-210.

PART III: CONTEMPORARY GLOBAL ISSUES

November 810. Indigenous media

Assignment # 2 due in lecture

  • Lorna Roth, “First Peoples’ Television in Canada,” in Indigenous Screen Cultures in Canada, 17-34.
  • Faye Ginsburg, “Rethinking the Digital Age,” in Global Indigenous Media, 287-306.

November 1511. Copyright, culture and intellectual property regimes

  • Sheryl Hamilton, “Propertizing Expression: Intellectual Property,” in Law’s Expression, 57-85.
  • Daphne Keller, “The Musician as Thief: Digital Culture and Copyright Law,” in Sound Unbound, 135-150.

November 2212. Education as a cultural industry?

  • Magda Lewis, “Public Good or Private Value: A Critique of the Commodification of Knowledge in Higher Education: A Canadian Perspective,” in Structure and Agency in the Neoliberal University, 45-66.
  • John Hartley, “Television in Knowledge Paradigms,” in Television Truths, 243-260.

November 2913. It’s a wrap! Course review

Final exam during exam period.